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Digital Marketing Training Course Objectives

  • To master the necessary skills required in Digital Marketing and gain insight into digitalization
  • Focuses on execution-related skills and managerial skills
  • Know Brand designing and strategy formation
  • Social media branding and content writing, Practice copy-writing and web integration
  • Learn what is Audience analytics and how to traffic drive
  • Ranking of the clients’ websites
  • Paid marketing and E-mail marketing
  • Learn how to generate leads and blogs
  • Techniques of freelancing and landing page

Digital Marketing Course Syllabus

Digital Marketing Topics - Pro (40 Hrs)

  • 1: Digital marketing Introduction

  • Introduction to Digital marketing
  • Comparison of Traditional and Digital Marketing
  • Statistics of Digital Marketing
  • Benefits of Digital marketing
  • Latest Digital marketing trends
  • Digital Marketing strategy for websites
  • Challenges in Traditional Application

  • 2: Blog Marketing

  • What is blog?
  • Types of blogs
  • Benefits of blogging
  • Creating a blog
  • Blog marketing

  • 3: Website Designing with CMS

  • Basic Information on Websites
  • Benefits of having a website
  • Steps to create a website
  • Platforms available to create a website
  • Create brand new website using CMS
  • Web site Concepts
  • Introduction to domain names
  • Choosing a right hosting company and domain
  • Analyzing a website
  • Web site maintenance and management
  • Mobile sites

  • 4: Search Engine Optimization (SEO)

  • Introduction to SEO
  • How Different types of Search engines work?
  • Steps for SEO
  • Funnel of SEO
  • Understanding Google Algorithm
  • Types of SEO
  • On page SEO
  • Off page SEO
  • Managing Tags
  • Website Audit
  • Google Webmasters Tools (Web Console)
  • Keyword Research Process
  • Competition Analysis
  • Google Keyword Planer
  • On page Optimization strategies

  • Landing Page Techniques

  • Elements of landing page
  • Acquiring stunning landing pages
  • WordPress themes & plugins
  • CTA placement & optimization
  • Landing page from third party sites

  • Off Page SEO

  • Off Page Optimization Local SEO Strategies
  • Benefits of Using ROBOTS.TXT
  • Advantages of Sitemap
  • Use of .htaccess file in SEO
  • canonicalization in digital marketing
  • Social Bookmarking & Social sharing.
  • Blog commenting.
  • Guest posting.
  • Forums Submission.
  • Infographics & Image submissions.
  • Video Submissions.
  • PR (Press Release) Submissions.
  • Document and PPT Submissions.
  • Directory Submissions.
  • Classified Submission.
  • Article Submissions.

  • Content Marketing

  • What is content marketing?
  • Benefits of content marketing
  • What is plagiarism?
  • Content writing standards
  • Social media content

  • 5: Google My Business (GMB)

  • What is GMB?
  • Importance of GMB in digital marketing
  • How to create a Google My Business page?
  • Listing services in GMB
  • Product listing in GMB
  • Store location management in GMB

  • 6: Social Media Marketing

  • Basics of social media marketing
  • Social Media Platforms
  • Social Media Optimization
  • Hashtag & Viral strategy
  • Facebook page, group, events creation
  • Facebook marketing
  • Facebook Paid advertising
  • Instagram profile creation
  • Business account handling
  • Running ads in Instagram
  • Twitter profile creation
  • Creating ads in Twitter
  • LinkedIn Profile management
  • LinkedIn Profile management

  • Whatsapp Digital Marketing

  • Whatsapp marketing for business
  • Communicate better using texts, imagestudio,videos
  • Increase audience engagement

  • Lead generation

  • How to create your ‘Bribe‘ offer
  • How to create A high Converting page
  • Joining give away events
  • Adding your offer to Thank you page
  • Ad swaps- from third party sites

  • Hashtag Viral Marketing

  • How to use Hashtags for your business?
  • Find hashtags related to the main key-board
  • Research Trending Hashtag
  • Hashtags on Facebook & Twitter to generate traffic
  • Tracking your Hashtag
  • Tools to detect hashtag strength

  • 7: Youtube Marketing

  • Understanding Youtube marketing
  • Youtube channel creation
  • Youtube ads management
  • Video optimization
  • Promoting on YOUTUBE
  • Monetization
  • SEO for youtube
  • Youtube Analytics

  • 8: Google Ad Sense

  • Planning a website for AdSense
  • What is Google AdSense?
  • Implementing Ads in a Website
  • Managing payments

  • 9: Affiliate Marketing

  • What is Affiliate Marketing?
  • Types of Affiliate Marketing
  • Making Money using Affiliate Marketing

  • 10: Google Analytics Topics

  • Basics of Google analytics
  • Tools for website analytics
  • Installing Google Analytics
  • Parameters of Google Analytics
  • Reporting and Analysis

  • 11: Email Marketing

  • Benefits of email marketing
  • Basics of Email Template Structure
  • Setting up email campaigns

  • 12: Search Engine Marketing (SEM)

  • Understanding Search ads and Display ads
  • Local advertising
  • App install Ads

  • Mobile marketing

  • What is mobile marketing?
  • Best practices of mobile marketing
  • Types of mobile marketing

  • PPC (Pay Per Click)

  • What is Pay Per Click (PPC)?
  • Importance & Benefits of PPC
  • Pay -per-Click Providers
  • Understanding Google AdWords
  • Google Adword Structure
  • Setting up PPC Campaign
  • PPC campaign Navigation
  • Understanding “Click-through Rates”
  • Understanding impression, Cost/Conversion, Tracking code?
  • Google Adword Networks
  • Search Partners Networks
  • The 'Powered by Google' attribution
  • Network Campaigns
  • Home/Campaigns/Opportunities/Tools & Analysis, Billing my Account

  • 13: Freelancing

  • What is freelancing?
  • How to become a freelancer?
  • Freelancing websites
  • Best practices in freelancing
  • Registering on freelancing websites
  • Forum promotions
  • How to get four first freelancing project?
    • 14: Internet Marketing Strategies

    • How to start a digital marketing agency?
    • Approaches and Strategies to convert your prospective leads to clients
    • Target Oriented Marketing with Analytics

    • 15: Digital Marketing Certifications

    • Introduction to Google Certifications
    • Google analytics Certification
    • Google AdWords Certification

Advanced Digital Marketing Topics - Expert (20 Hrs)

  • 1: CMS

  • Basics of CMS
  • Use of WordPress CMS?
  • WordPress Installation
  • Understanding the Dashboard
  • SEO specific plugins

  • 2: Online Reputation Management

  • What is Online reputation management
  • Why business needs online reputation
  • Focus areas in ORM
  • ORM strategy

  • 3: Google Data Studio

  • What is a Heat map and its importance?
  • What is a scroll map and its importance?

  • 4: Live Streaming

  • Learn to use live streaming for online branding
  • Configuring broadcast settings
  • Different types of broadcast
  • Create a scope
  • Promote & interact with your viewers

  • 5: Webinar Marketing

  • Webinar marketing & benefits
  • Logistics, Direct interaction
  • Launch feedbacks, webinar platforms
  • Webinar tools and services
  • Guidelines to a successful webinar

  • 6: Media Buying & Selling

  • Media planning & Optimization
  • Programmatic Media buying
  • Selling & service providers
  • Media buying campaigns & steps
  • 10 Do’s for a successful media campaign

  • 7: List Building

  • List Building techniques
  • How to design your squeeze page for maximum conversions?
  • Split testing your squeeze pages
  • Setting up your Broadcast Schedule
  • Launching your list building campaign
Download Full Digital Marketing Course Syllabus Now

Guaranteed minimum 30 interview chances with placement companies

Students Feedback for Digital Marketing Training in Trivandrum

Chaitanya G
Chaitanya G

Very inspirational trainer. He is very cooperative. Even after the trainer he helped me a lot in clearing my doubts and worries.

Digital Marketing Expert
Ganga Mahesh
Ganga Mahesh

I had a very unique experience at Apponix. Good and flexible trainer. Very knowledgeable.

Digital Marketing Analyst
Chandini Hp
Chandini Hp

The trainer is very good and friendly. His experience helped us a lot. He is good with the subject he deals with.

Digital Marketing Analyst
Mr. Sheikh

Digital Marketing Expert

Mr. Akash

Digital Marketing Expert

Digital Marketing Instructor Profile

  • Reputed professional with 12+ years of experience in various digital marketing fields
  • Regular updation of knowledge in digital marketing trends and its various applications and tools
  • Completed post-graduation in Computer Science from a reputed Indian university
  • 5 star rating for his training style and delivery strategies
  • Well-experienced in creating web application, customer servicing in SEO and digital marketing
  • Expertise and experienced in different marketing scenarios including E-mail, Social Media, SMS, and Affiliate.
  • Good knowledge in paid trafficking, blogging, A/B Testing and Google AdSense
  • Good in sitemap building and submission

Skills and Experience of our Digital Marketing trainer

  • Building sales channels
  • Email Marketing, SMS Marketing
  • Email automation,Paid traffic
  • Social Media Marketing, SEO, Affiliate Marketing
  • Google AdSense, A/B Testing, Blogging
  • AD words, PHP, Social media management, Targeted Email Campaigns

His past experience includes

  • Maintaining website and creating landing pages
  • Managing Social Media, Email Marketing and Mobile Marketing Campaigns.
  • Designed high end websites with SEO friendly.
  • Analyzing and improved Business keywords in search engine.
  • Responsible for website related updates including SEO factors.
  • Keeping up-to-date with recent algorithm changes.
  • Monitor and evaluate search results and search performance across the Google search engine
  • Sitemap building and submission.

Apponix Ratings

apponix +11000 Satisfied Learners









Get Digital Marketing Training in Trivandrum from Industry Experts, Get Certified

Digital Marketing Training offered by Apponix in Trivandrum is handled by expert trainers who possess Google certifications. The aim is to enable the trainees to get expertise in the concepts, from basic to advanced level, with great practical knowledge. Trivandrum being one of the hotspot of IT industries in India, greater probability of quick and fresher placements can be traced here. Also easy tracking of technological advancements are also made.

Student Review

Harini quotes
Harini Sree

Apponix is a very nice institution. The trainer knows the needs of the students well. We got the best practical classes.

Harshita quotes
Harshitha Muppala

Surprisingly good training. The lab sessions made each of us an expert in digital marketing. Good facilities.

Jahnavi quotes
Jahnavi p

I recommend Apponix. Learner-friendly infrastructure. Facilitated labs and well-informed trainer.

Place 1 quotes
Jasleen Ahuja

i completed SEO course here .Akash sir is an excellent trainer! I had a great experience learning here!

place1 quotes

Apponix the one of the best institute for Digital Marketing and SEO. The way of teaching by Akash sir is fantastic, here i learned many things.

Salary expectation after completing course

The average salary of a fresher ranges from 2-4 lakhs per year. This increases as the years of experience and certifications increase. In 5 or 6 years the average salary will be above 6 lakhs. There are even professionals who earn above 35 lakhs per year.

Career after Digital Marketing training

Marketing has become an inevitable factor and the advent of technology has expanded its scopes to a hi-tech level.Digital Marketing is an excellent and highly demanding field.New forms of branding and social media, digitalisation of marketing or commercialisation has improves the career options with 100% assurance in placement and high salary.

Why should I Learn Digital Marketing

  • Digital marketing is now crucial to a company to expand its brand reach and revenue
  • Economical and far beneficial with wider range of audience
  • Exponential rise in opportunities and challenges
  • Assured placement
  • Freelancing too can be opted which provides greater flexibility and freedom
  • Non-technical field and so anyone with little technical background can excel in it
  • Right and best choice for fresh graduates
  • More than 5 lakhs digital marketing jobs from 2020

Digital Marketing Training in Trivandrum

  • Apponix has highest rate in the placement index compared to other institutions.
  • Choose Apponix for a bright career with strong and complete theoretical and practical knowledge.


What skills will I gain after the training?

  • Developing and implementing new media strategies
  • Coordinating social media and digital platforms in online marketing campaigns
  • Learn how to build and manage effective teams and multiple project management
  • You will be able to collaborate different departments to enhance the market growth
  • Will be able to lead website development and manage customers in digitalised channel
  • Help the firm towards progress by providing updated information through tracking the growth and analysing the reports.

Which are the popular firms in Digital Marketing that offer authentic certification?

  • Inc.
  • HCL Technologies
  • Analogic Corporation
  • Accenture
  • Dell, Inc.

What all job roles can I apply for after the training?

  • After completing the training numerous job roles await you round the globe. The most popular and mainstream jobs are:
  • SEO Specialist
  • Strategic Marketing Manager
  • E-mail Marketing Manager
  • Social Media Executive
  • Above all you can freelance with greater options and flexibility.

Who can take the training?

  • Anyone who wishes to pursue this most demanding and challenging career can choose the training. Any graduate, post-graduate or even professional who seeks for betterment in his career can take the training.

What is Apponix Certified Professional Certificate?

After completion of the course we will conduct a exam, and if you get 80% or more in the exam you will get Apponix Certified Professional Certificate.

Who is my instructor?

Your instructor is a 15+ years experienced graphic designer, Animator & multimedia expert.

How much is course Fees?

Please call us to get best discounted corse fees

Can I pay course fees in installments?

Yes,definitely you can pay in installments.

What are the assistances can I expect from you?

Resume preparation,Interview Prepration and Certification guidance

What is the duration of the course?

  • Approximately 60 days.

Do I get certificate after completion of the course?

Yes all our students get course completion certificate.

Why should I choose Apponix?

  • Expert trainers with years of hand-on experiences in top IT companies
  • 150+ client firms to assist in placement
  • Constant updation of the demands of industry and trending technological changes
  • 100% student satisfaction rate
  • Friendly infrastructure and facilitated practical labs
  • Customized syllabus meeting the needs of upcoming trends in technologies.
  • Learner friendly timings and 5 star rated study materials.
  • Resume preparation