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Digital Marketing Training Course Objectives

  • To master the necessary skills required in Digital Marketing and gain insight into digitalization
  • Focuses on execution-related skills and managerial skills
  • Know Brand designing and strategy formation
  • Social media branding and content writing, Practice copy-writing and web integration
  • Learn what is Audience analytics and how to traffic drive
  • Ranking of the clients’ websites
  • Paid marketing and E-mail marketing
  • Learn how to generate leads and blogs
  • Techniques of freelancing and landing page

Digital Marketing Course Syllabus

  • 1: Digital marketing Introduction

  • Introduction to Digital marketing
  • Comparison of Traditional and Digital Marketing
  • Statistics of Digital Marketing
  • Benefits of Digital marketing
  • Latest Digital marketing trends
  • Digital Marketing strategy for websites
  • Challenges in Traditional Application
  • Career opportunities in digital marketing

  • 2: Content Marketing

  • Article and promotional marketing
  • Social media content
  • Web site and email content
  • Online Promotion

  • 3: Heat Map

  • What is a Heat map and its importance
  • What is a scroll map

  • 4: Social Media

  • Basics of social media marketing
  • Facebook fan page creating
  • Facebook marketing
  • Facebook Paid advertising
  • YouTube marketing
  • Twitter marketing
  • Google+ marketing
  • LinkedIn marketing
  • Pinterest marketing

  • 5: Google Ad Sense and Affiliate Marketing

  • Online money earning strategies
  • Planning a website for Adsense
  • What is Adsense?
  • Implementing Ads in a Website
  • What is Affiliate Marketing
  • Types of Affiliate Marketing
  • Making Money using Affiliate Marketing

  • 6: Webinar Marketing

  • Webnar marketing & benefits
  • Logistics,Direct interaction
  • Launch feedbacks, webinar platforms
  • Webinar tools and services
  • Guidelines to a successful webinar

  • 7: Media Buying & Selling

  • Media planning & Optimization
  • Programmatic Media buying
  • Sellling & service providers
  • Media buying campaigns & steps
  • Do’s for a successful media campaign

  • 8: Hashtag Viral Marketing

  • How to use Hashtags for your business
  • Find hashtags related to the main key-board
  • Research Trending Hashtag
  • Hashtags on facebook & Twitter to generate traffic
  • Track your Hashtag impact
  • Speed it up- tools to detect hashtag strength
  • Track your Hashtag impact

  • 9: Website Designing with CMS

  • Basic Information of Websites
  • Basics of CMS
  • Use of WordPress CMS?
  • WordPress Installation
  • Understanding the Dashboard
  • SEO specific plugins

  • 10: Whatsapp Digital Marketing

  • Whatsapp marketing for business
  • Communicate better using texts, imagestudio,videos
  • Increase audience engagement
  • Reinforce credibility by providing immediate customer support
  • Build long-term relationships & create loyal brand advocates

  • 11: Mobile marketing

  • What is mobile marketing
  • Best practices of mobile marketing
  • Types of mobile marketing

  • 12: Freelancing Techniques

  • Freelancing website, best practices
  • Registering on freelancing websites
  • Applying for online jobs
  • Micro job sites-application, & posting
  • Forum promotions Accepting payments

  • 13: Lead generation

  • How to create your ‘Bribe‘ offer
  • How to create A high Converting page
  • Joining give away events
  • Adding your offer to Thank you page
  • Ad swaps- from third party sites

  • 14: Creating a Blog

  • Steps to blog marketing success
  • Create your blog- your business details
  • Customize your blog – be professional
  • Posting – Getting the word out
  • Marketing tools-Using them

  • 15: Landing Page Techniques

  • Elements of landing page
  • Acquiring stunning landing pages
  • WordPress themes & plugin
  • CTA placement & optimization
  • Landing page from third party sites

  • 16: Display Network Campaign

  • Campaigns Tools & Analysis, Billing, My Account
  • Google Certification Support

  • 17: Search Engine Optimization (SEO)

  • What is SEO
  • How Different types of Search engines work?
  • Google Analytics
  • Search Engine Algorithms and Updates
  • Google Webmasters Tools (Web Console)
  • Keyword Research Process
  • Competition Analysis
  • Google Keyword Planer
  • On page Optimization strategies
  • Off Page Optimization Local SEO Strategies
  • Reports and SERP Management
  • CMS SEO Plugins
  • Benefits of Using ROBOTS.TXT
  • Advantages of Sitemap
  • Use of .htaccess file in SEO

  • 18: Online Advertising

  • Search ads
  • Display ads
  • Affiliate marketing
  • Social media advertising
  • Local advertising
  • Email advertising

  • 19: Email Marketing

  • Collecting email addresses
  • Basics of Email Template Structure
  • How to Design Email Templates?
  • Sending Mails
  • Email Segmentation

  • 20: Design Graphics

  • Graphics effectively communicate
  • Visual representations of information
  • Create your own graphic for clients and social media. In 2019 Graphics will rule
  • Graphics are more appealing then text.

  • 21: PPC Training

  • What is Pay per Click Marketing
  • Importance & Benefits of PPC
  • Other Pay -per-Click Provider
  • What is Google Adwords?
  • How to set up PPC Campaign
  • Google Adword Networks
  • Search Partners-(AOL, Earthlink,
  • Powered by Google, Site Search

  • 22: Online Reputation Management

  • What is Online reputation management
  • Why business needs online reputation
  • Focus areas in ORM
  • ORM strategy

  • 23: Become a Certified in 60 Days

  • Google Analytics
  • Google Adwords

  • 24: List Building Techniques

  • How to design your squeeze page for maximum conversions
  • Split testing your squeeze pages
  • Setting up your Broadcast Schedule
  • Launching your list building campaign

  • 25: Google Analytics Topics

  • Basics of Google analytics
  • Tools for website analytics
  • Installing Google Analytics in website
  • Parameters of Google Analytics
  • Reporting and Analysis
  • Goals and Funnels
  • Segmentation and Filters

  • 25: Optimizing a Web Site for Online Marketing

  • Web site Concepts
  • All about Domain names
  • Choosing a right hosting company and domain
  • Analyzing the Website
  • Web site maintenance and management
  • Mobile sites

  • 26: Live Streaming

  • Learn to use live streaming for online branding
  • Configuring broadcast settings
  • Different types of broadcast
  • Create a scope
  • Promote & interact with your viewers

  • 27: Youtube Marketing

  • Video optimization
  • Promoting on YOUTUBE
  • Monetization
  • SEO for youtube
  • Youtube Analytics

  • 28: PPC Campaign Setup

  • Google Adword Structure
  • PPC campaign Navigation
  • Use Multiple Account
  • What is “Click-through Rates”
  • What is impression?
  • What is “Cost/Conversion”?
  • What is Tracking Code?

  • 29: Digital Marketing Stratergies

  • How to Start a Digital Marketing Agency
  • Where do I get my clients form places and areas to look for?
  • Approach and Strategies to Convert your prospective clients
  • How to Pitch to your clients, prove Digital Marketing is superior
  • Target Oriented Marketing Impress with Analytics
  • Business Extensions with Upsell & Selling multiple products
Download Full Digital Marketing Course Syllabus Now

Guaranteed minimum 30 interview chances with placement companies

Students Feedback for Digital Marketing in Gandhinagar

Chaitanya G
Chaitanya G

Very inspirational trainer. He is very cooperative. Even after the trainer he helped me a lot in clearing my doubts and worries.

Digital Marketing Expert
Ganga Mahesh
Ganga Mahesh

I had a very unique experience at Apponix. Good and flexible trainer. Very knowledgeable.

Digital Marketing Analyst
Chandini Hp
Chandini Hp

The trainer is very good and friendly. His experience helped us a lot. He is good with the subject he deals with.

Digital Marketing Analyst
Sheikh Mr. Sheikh

Digital Marketing Expert

akash Mr. Akash

Digital Marketing Expert

Digital Marketing Instructor Profile

  • 12+ years of experience in digital marketing
  • He constantly upgrades him with knowledge in digital marketing trends and its various applications and tools
  • Completed post-graduation in Computer Science from a reputed Indian university
  • 5 star rated training style and delivery strategies
  • Well-experienced in creating web application, customer servicing in SEO and digital marketing
  • Expertise and experienced in different marketing scenarios including E-mail, Social Media, SMS, and Affiliate.
  • Good knowledge in paid trafficking, blogging, A/B Testing and Google AdSense
  • Good in sitemap building and submission

Skills and Experience of our Digital Marketing trainer

  • Building sales channels
  • Email Marketing, SMS Marketing
  • Email automation,Paid traffic
  • Social Media Marketing, SEO, Affiliate Marketing
  • Google AdSense, A/B Testing, Blogging
  • AD words, PHP, Social media management, Targeted Email Campaigns

His past experience includes

  • Maintaining website and creating landing pages
  • Managing Social Media, Email Marketing and Mobile Marketing Campaigns.
  • Designed high end websites with SEO friendly.
  • Analyzing and improved Business keywords in search engine.
  • Responsible for website related updates including SEO factors.
  • Keeping up-to-date with recent algorithm changes.
  • Monitor and evaluate search results and search performance across the Google search engine
  • Sitemap building and submission.

Apponix Ratings

apponix +11000 Satisfied Learners

facebook

5/5

justdial

5/5

google

5/5

e-blue

5/5

Get Digital Marketing Training in Gandhinagar from Industry Experts, Get Certified

Digital Marketing Training offered by Apponix in Gandhinagar is handled by expert trainers who possess Google certifications. The aim is to enable the trainees to get expertise in the concepts, from basic to advanced level, with great practical knowledge. Gandhinagar being one of the hotspot of IT industries in India, greater probability of quick and fresher placements can be traced here. Also easy tracking of technological advancements are also made.

Request Demo Class

Student Review

Harini quotes
Harini Sree

Apponix is a very nice institution. The trainer knows the needs of the students well. We got the best practical classes.

Harshita quotes
Harshitha Muppala

Surprisingly good training. The lab sessions made each of us an expert in digital marketing. Good facilities.

Jahnavi quotes
Jahnavi p

I recommend Apponix. Learner-friendly infrastructure. Facilitated labs and well-informed trainer.

Place 1 quotes
Jasleen Ahuja

i completed SEO course here .Akash sir is an excellent trainer! I had a great experience learning here!

place1 quotes
Shoba

Apponix the one of the best institute for Digital Marketing and SEO. The way of teaching by Akash sir is fantastic, here i learned many things.

Download Digital Marketing Course Content

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Salary expectation after completing course

There are millions of job vacancies waiting in digital marketing field. The average salary of a fresher ranges from 2-4 lakhs per year. This increases as the years of experience and certifications increase. In 5 or 6 years the average salary will be above 6 lakhs. There are even professionals who earn above 35 lakhs per year.

Career after Digital Marketing training

Digital Marketing is an excellent and highly demanding field.Marketing has become an inevitable factor and the advent of technology has expanded its scopes to a hi-tech level. New forms of branding and social media, digitalisation of marketing or commercialisation has improves the career options with 100% assurance in placement and high salary.

Why should I Learn Digital Marketing

  • Digital marketing is now crucial to a company to expand its brand reach and revenue
  • Economical and far beneficial with wider range of audience
  • Exponential rise in opportunities and challenges
  • Freelancing too can be opted which provides greater flexibility and freedom
  • Assured placement
  • Non-technical field and so anyone with little technical background can excel in it
  • Right and best choice for fresh graduates
  • More than 5 lakhs digital marketing jobs from 2020

Digital Marketing Training in Gandhinagar

  • Apponix has highest rate in the placement index compared to other institutions.
  • We offer demo classes to make your decision confident.

FAQs

What skills will I gain after the training?

  • Developing and implementing new media strategies
  • Coordinating social media and digital platforms in online marketing campaigns
  • Learn how to build and manage effective teams and multiple project management
  • You will be able to collaborate different departments to enhance the market growth
  • Will be able to lead website development and manage customers in digitalised channel
  • Help the firm towards progress by providing updated information through tracking the growth and analysing the reports.

Which are the popular firms in Digital Marketing that offer authentic certification?

  • Amazon.com Inc.
  • HCL Technologies
  • Analogic Corporation
  • Accenture
  • Dell, Inc.

What all job roles can I apply for after the training?

  • After completing the training numerous job roles await you round the globe. The most popular and mainstream jobs are:
  • SEO Specialist
  • Strategic Marketing Manager
  • E-mail Marketing Manager
  • Social Media Executive
  • Above all you can freelance with greater options and flexibility.

Who can take the training?

  • Anyone who wishes to pursue this most demanding and challenging career can choose the training. Any graduate, post-graduate or even professional who seeks for betterment in his career can take the training.

Do I get certificate after completion of the course?

Yes all our students get course completion certificate.

What is Apponix Certified Professional Certificate?

After completion of the course we will conduct a exam, and if you get 80% or more in the exam you will get Apponix Certified Professional Certificate.

Who is my instructor?

Your instructor is a 15+ years experienced graphic designer, Animator & multimedia expert.

How much is course Fees?

Please call us to get best discounted corse fees

Can I pay course fees in installments?

Yes,definitely you can pay in installments.

What are the assistances can I expect from you?

Resume preparation,Interview Prepration and Certification guidance

What is the duration of the course?

  • Approximately 60 days.

Why should I choose Apponix?

  • Expert trainers with years of hand-on experiences in top IT companies
  • 150+ client firms to assist in placement
  • Constant updation of the demands of industry and trending technological changes
  • 100% student satisfaction rate
  • Friendly infrastructure and facilitated practical labs
  • Customized syllabus meeting the needs of upcoming trends in technologies.
  • Learner friendly timings and 5 star rated study materials.
  • Resume preparation

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