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Digital Marketing Course Objectives

  • To have an strategic understanding of digital marketing, its best prsctices and advanced tools and technologies
  • Get to know the blending of digital and offline marketing in perfect proportion
  • Creation and organizing of digital marketing plan and its budget:
  • Learning tools assisting in digital marketing viz. Google Ad Sense, Landing Page Techniques, Google Analytics and PPC
  • Know the suitable requirements to set objectives and the evaluation of digital marketing
  • Review, prioritize and re-organize the plans aimed at boosting the customer acquisition.
  • Learn different strategies to be implemented in digital marketing
  • Realize the factors resulting practical success and improve the outcome and productivity of digital marketing.
  • Blogging and generation of Leads
  • Learn different types of marketing: Content Marketing, Webinar Marketing, E-mail Marketing, Affiliate Marketing and Social Media Marketing

Digital Marketing Course Syllabus

  • 1: Basics of Digital Marketing

  • Internet Marketing
  • Importance of Internet Marketing
  • Types of Internet Marketing Methods
  • Importance of Search Engines
  • SEO is an Art or Science
  • How the search engine works?
  • Understanding the SERP
  • Using Search Operators
  • Google Search Engine Architecture
  • Search Engine Algorithms
  • Google Algorithm Updates
  • Page Rank Technology
  • Panda Update and its Importance
  • Latest Updates about SEO Algorithms
  • Google Web Masters Tools

  • 2: Advance Digital Marketing Training

  • Audit Your Site Framework
  • Data Research Via End User Value
  • Create More Optimized Landing Pages
  • Make Your Site Responsive and Mobile-Friendly
  • Double Your Infographic Power
  • Implement Latent Semantic Indexing (LSI)
  • Leverage Authoritative Social Platforms
  • Refresh Your Archive Pages
  • Use of .ht access file in SEO
  • Optimise page Loading Speed
  • Technical SEO Concept

  • 3: Become Google Analytics certified in Just 30 Days

  • Certified in Google Analytics

  • 4: Keywords Research and Analysis

  • Introduction to Keyword Research
  • Business Analysis
  • Types of Keywords
  • Keyword Research Methodology
  • Keywords Analysis Tools
  • Competition Analysis
  • Preparing a Keyword List for Project
  • Localized Keywords Research

  • 5: On-Page Optimization (Onsite)

  • Basics of Website Designing / Development
  • Essentials of good website designing
  • HTML Basics for SEO
  • Usability and User Experience in Website
  • Onsite Optimization Basics
  • Importance of Domain Names and Value
  • Domain Selection
  • Website Structure and Navigation Menu Optimization
  • Coding Best Practices
  • Filename Optimization
  • Title Tag Optimization
  • Keywords
  • Keyword Density Analysis
  • Keywords Research in Various Search Engines
  • Meta Tags
  • Meta Tags Optimization
  • Headers Optimization
  • SEO Content Writing
  • Optimizing SEO content
  • Page Speed Optimization Tool
  • Anchor Links Optimization
  • Internal Link Strategy
  • Iframes / Frames effects on SEO
  • Header and footer
  • Header optimization with tag line or catch line
  • Footer Optimization
  • Creating an HTML and XML sitemap
  • URL Rewriting Techniques (301, 302)
  • Canonical / 404 Implementation
  • HTML Validation using W3C
  • Google SEO Guidelines
  • Search Engines V/S directory
  • Major search engines and directories
  • Google Page Rank
  • Google Sandbox effect
  • Website Architecture
  • Hosting Selection
  • How the Search Engine works
  • Heat map of Home page
  • Description
  • Creating Robots file
  • Creating sitemap
  • Image tag optimization
  • Image Importance
  • Anchor Text
  • URL renaming/re-writing
  • Google webmaster tools

  • 6: Off Page Optimization

  • Introduction to Keyword Research
  • Business Analysis
  • Types of Keywords
  • Keyword Research Methodology
  • Keywords Analysis Tools
  • Competition Analysis
  • Preparing a Keyword List for Project
  • Localized Keywords Research
Download Full Digital Marketing Course Syllabus Now

Students Feedback for Digital Marketing Training in Pune


The facilities offered by Apponix are very nice. I like the way of coaching and the trainer. He is an expert and covered all the topics in much understandable way.

Digital Marketing Expert

The training at Apponix provided me hands-on experience and deep knowledge in the concepts of digital marketing platform. The labs were well-facilitated. The projects given were helpful in real time challenges.

Digital Marketing Analyst

Apponix is the best choice for beginners who wish to start their career in digital marketing. The trainer has mastered in digital marketing skills. He helped the students to understand their strong area and skills in marketing, and guided them to opt the best career role.

Digital Marketing Analyst
Mr. Sheikh

Digital Marketing Expert

Mr. Akash

Digital Marketing Expert

Digital Marketing Instructor Profile

  • Experience in core technical and digital marketing
  • 12+ years of professional experience in Web designing and development, and in digital marketing
  • Post-graduation in Computer Science
  • 2500+ students were trained with complete satisfaction
  • 5 star rated teaching and delivery skills
  • Provides technical assistance for client companies in SEO and digital marketing
  • Expertise in digital marketing blueprint methodologies
  • Expert in almost all sorts of marketing – E-mail, SMS, Social Media, SEO and Affiliate
  • Knowledgeable in Google ad Sense, A/B Testing, Blogging, E-mail Automation and Paid Traffic

Skills and Experience of our Digital Marketing Instructor‬‬

  • Improving Organic Traffic
  • Generating Traffic to Website
  • Advance Onpage and Off page SEO

His past experience includes

  • Monitering Organic Traffic
  • Managing Social Media, Email Marketing and Mobile Marketing Campaigns.
  • Designed high end websites with SEO friendly.
  • Analyzing and improved Business keywords in search engine.
  • Responsible for website related updates including SEO factors.
  • Keeping up-to-date with recent algorithm changes.
  • Monitor and evaluate search results and search performance across the Google search engine
  • Sitemap building and submission.

Apponix Ratings

apponix +11000 Satisfied Learners









Get Digital Marketing Training in Pune from Industry Experts, Get Certified

Apponix offers digital marketing training in Pune by providing certified trainer who has 12+ years of experience in many reputed firms and freelancing. This course aims at making a thorough understanding of digital marketing from basics to its advanced level techniques.

Student Review


A wonderful place to get trained in digital marketing. The faculty is highly professional and focused. His training strategies are extremely pleasing and satisfied. The staffs are very supportive.

Amar Koli

You will learn most of the advanced concepts and techniques I digital marketing by its completion. The instructor offered wonderful guidance and individual attention to all. Proud to be a student at Apponix

Aravind Raj

I took the training in digital marketing. It gave me insights to various types of digital marketing that increases the career horizon. There are n number of assignments that gave us much practical experience and exposures. Thank you Apponix.

Jasleen Ahuja

i completed SEO course here .Akash sir is an excellent trainer! I had a great experience learning here!


Apponix the one of the best institute for Digital Marketing and SEO. The way of teaching by Akash sir is fantastic, here i learned many things.

Salary expectation after completing course

Handsome salary is offered for digital marketing professionals. Though it varies according to the skills, firms, experience and advanced certification, a minimum of 2.5-3 lakhs can be expected for a fresher annually. An experience of 1-4 years can have an average salary of 4-6.5 lakhs. And there are professionals in digital marketing who earn 30-45lakhs per annum.

Career after Digital Marketing course

By 2020, the entire world will be having own digital presence and it create abundant career opportunities in digital marketing. This progress demands continuous updation in digital marketing skills, so that you make your career in pace with development. The major job roles in digital marketing that call for skilled and certified professionals include:.

  • Digital Marketing Manager/ Digital Director
  • E-mail Marketing Manager
  • Web Developer & Designer
  • Social Media Executive/ Manager
  • E-commerce Manager
  • SEO Executive/ Expert
  • Analytics Manager PPC/SEM Expert
  • Digital Agency Account Director
  • Content Marketer
  • CRM Manager

Why Should You Learn Digital Marketing?

  • Opens a new way to connect with customers and understand their needs
  • Digital platform has become a crucial tool in marketing.
  • Social media marketing being the fastest growing and trending method, there is a massive shift in organizations by making a perfect blending of both conventional and digital marketing strategies.
  • Frequently emerging needs of innovative approaches and retaining of the customers, increases the demand for skilled professionals in digital marketing.
  • The course is easy to complete and numerous options to get placement
  • Freelancing too offers bright career which is more flexible and free to make own benchmark
  • Greater dependency of individuals and organizations on digital marketing through online media like Google, Facebook, Amazon, Gmail etc.
  • Right choice for freshers
  • Expecting an increment of 5 lakhs jobs in marketing field and this becomes the best time to prepare you to be fit for the suture.

Digital Marketing training in Pune

  • Apponix offers digital marketing training in Pune by providing certified trainer who has 12+ years of experience in many reputed firms and freelancing.
  • This course aims at making a thorough understanding of digital marketing from basics to its advanced level techniques.
  • The training also meets the targets like Google, Bing, Yahoo etc. higher possibility of placement soon after the course and handsome salaries are too offered.


Who can take the course?

  • Those who are interested and the professionals who wish to pursue more creative career can join the course.
  • Students
  • Entrepreneurs
  • Sales/ Marketing Professionals
  • Content Writers etc.

What are the possibilities of career after the training?

  • Can join a firm
  • Can be a consultant/ Freelancer
  • Blogging
  • Can start a Digital Marketing Agency etc.

What are the certifications available in digital marketing training??

  • Google Analytics Certification
  • Industry Recognized ExcelR Certificate
  • 6 Google Ads Certification
  • Facebook Blueprint Certification.

What is the duration of this course

  • Approximately 60 days.

What is the pre-requisite knowledge for taking training in digital marketing??

  • Digital marketing training demands no expertise in programming. All you need to have is basic familiarity with internet and fundamentals of IT.

Do I get certificate after completion of the course?

  • Yes all our students get course completion certificate.

What is Apponix Certified Professional Certificate?

After completion of the course we will conduct a exam, and if you get 80% or more in the exam you will get Apponix Certified Professional Certificate.

Who is my instructor?

Your instructor is a 15+ years experienced graphic designer, Animator & multimedia expert.

What are the assistances can I expect from you?

Resume preparation,Interview Prepration and Certification guidance

How much is course Fees?

Please call us to get best discounted course fees

Can I pay course fees in installments?

Yes,definitely you can pay in installments.

Why should I choose Apponix?

  • Facilitated practical labs with expert trainer and learner-friendly infrastructure
  • 150+ client firms to assist in placement
  • Own course materials in simple and understandable language
  • 100% student satisfaction reviews
  • Prepares to face any tests and interviews in future
  • Updated syllabus with trending technologies and need of market
  • 2000+ satisfied students who rated 5 stars for training and the trainer
  • Frequent tests and sufficient assignments which provides strong practical knowledge.
  • Interview training
  • Resume preparation