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Digital Marketing Courses in Pune with 100% Placement Assurance

Apponix offers digital marketing training in Pune by providing certified trainer who has 12+ years of experience in many reputed firms and freelancing. This course aims at making a thorough understanding of digital marketing from basics to its advanced level techniques.

Digital Marketing Course Objectives

  • To have a strategic understanding of digital marketing, its best practices and advanced tools and technologies
  • Get to know the blending of digital and offline marketing in perfect proportion
  • Creating and organizing of digital marketing plan and its budget:
  • Learning tools assisting in digital marketing viz. Google AdSense, Landing Page Techniques, Google Analytics and PPC
  • Know the suitable requirements to set objectives and the evaluation of digital marketing
  • Review, prioritize and re-organize the plans aimed at boosting the customer acquisition.
  • Learn different strategies to be implemented in digital marketing
  • Realize the factors resulting practical success and improve the outcome and productivity of digital marketing.
  • Blogging and generation of Leads
  • Learn different types of marketing: Content Marketing, Webinar Marketing, E-mail Marketing, Affiliate Marketing and Social Media Marketing

Digital Marketing Course Syllabus

Digital Marketing Topics - Pro (40 Hrs)

  • 1: Digital marketing Introduction

  • Introduction to Digital marketing
  • Comparison of Traditional and Digital Marketing
  • Statistics of Digital Marketing
  • Benefits of Digital marketing
  • Latest Digital marketing trends
  • Digital Marketing strategy for websites
  • Challenges in Traditional Application

  • 2: Blog Marketing

  • What is blog?
  • Types of blogs
  • Benefits of blogging
  • Creating a blog
  • Blog marketing

  • 3: Website Designing with CMS

  • Basic Information on Websites
  • Benefits of having a website
  • Steps to create a website
  • Platforms available to create a website
  • Create brand new website using CMS
  • Web site Concepts
  • Introduction to domain names
  • Choosing a right hosting company and domain
  • Analyzing a website
  • Web site maintenance and management
  • Mobile sites

  • 4: Search Engine Optimization (SEO)

  • Introduction to SEO
  • How Different types of Search engines work?
  • Steps for SEO
  • Funnel of SEO
  • Understanding Google Algorithm
  • Types of SEO
  • On page SEO
  • Off page SEO
  • Managing Tags
  • Website Audit
  • Google Webmasters Tools (Web Console)
  • Keyword Research Process
  • Competition Analysis
  • Google Keyword Planer
  • On page Optimization strategies

  • Landing Page Techniques

  • Elements of landing page
  • Acquiring stunning landing pages
  • WordPress themes & plugins
  • CTA placement & optimization
  • Landing page from third party sites

  • Off Page SEO

  • Off Page Optimization Local SEO Strategies
  • Benefits of Using ROBOTS.TXT
  • Advantages of Sitemap
  • Use of .htaccess file in SEO
  • canonicalization in digital marketing
  • Social Bookmarking & Social sharing.
  • Blog commenting.
  • Guest posting.
  • Forums Submission.
  • Infographics & Image submissions.
  • Video Submissions.
  • PR (Press Release) Submissions.
  • Document and PPT Submissions.
  • Directory Submissions.
  • Classified Submission.
  • Article Submissions.

  • Content Marketing

  • What is content marketing?
  • Benefits of content marketing
  • What is plagiarism?
  • Content writing standards
  • Social media content

  • 5: Google My Business (GMB)

  • What is GMB?
  • Importance of GMB in digital marketing
  • How to create a Google My Business page?
  • Listing services in GMB
  • Product listing in GMB
  • Store location management in GMB

  • 6: Social Media Marketing

  • Basics of social media marketing
  • Social Media Platforms
  • Social Media Optimization
  • Hashtag & Viral strategy
  • Facebook page, group, events creation
  • Facebook marketing
  • Facebook Paid advertising
  • Instagram profile creation
  • Business account handling
  • Running ads in Instagram
  • Twitter profile creation
  • Creating ads in Twitter
  • LinkedIn Profile management
  • LinkedIn Profile management

  • Whatsapp Digital Marketing

  • Whatsapp marketing for business
  • Communicate better using texts, imagestudio,videos
  • Increase audience engagement

  • Lead generation

  • How to create your ‘Bribe‘ offer
  • How to create A high Converting page
  • Joining give away events
  • Adding your offer to Thank you page
  • Ad swaps- from third party sites

  • Hashtag Viral Marketing

  • How to use Hashtags for your business?
  • Find hashtags related to the main key-board
  • Research Trending Hashtag
  • Hashtags on Facebook & Twitter to generate traffic
  • Tracking your Hashtag
  • Tools to detect hashtag strength

  • 7: Youtube Marketing

  • Understanding Youtube marketing
  • Youtube channel creation
  • Youtube ads management
  • Video optimization
  • Promoting on YOUTUBE
  • Monetization
  • SEO for youtube
  • Youtube Analytics

  • 8: Google Ad Sense

  • Planning a website for AdSense
  • What is Google AdSense?
  • Implementing Ads in a Website
  • Managing payments

  • 9: Affiliate Marketing

  • What is Affiliate Marketing?
  • Types of Affiliate Marketing
  • Making Money using Affiliate Marketing

  • 10: Google Analytics Topics

  • Basics of Google analytics
  • Tools for website analytics
  • Installing Google Analytics
  • Parameters of Google Analytics
  • Reporting and Analysis

  • 11: Email Marketing

  • Benefits of email marketing
  • Basics of Email Template Structure
  • Setting up email campaigns

  • 12: Search Engine Marketing (SEM)

  • Understanding Search ads and Display ads
  • Local advertising
  • App install Ads

  • Mobile marketing

  • What is mobile marketing?
  • Best practices of mobile marketing
  • Types of mobile marketing

  • PPC (Pay Per Click)

  • What is Pay Per Click (PPC)?
  • Importance & Benefits of PPC
  • Pay -per-Click Providers
  • Understanding Google AdWords
  • Google Adword Structure
  • Setting up PPC Campaign
  • PPC campaign Navigation
  • Understanding “Click-through Rates”
  • Understanding impression, Cost/Conversion, Tracking code?
  • Google Adword Networks
  • Search Partners Networks
  • The 'Powered by Google' attribution
  • Network Campaigns
  • Home/Campaigns/Opportunities/Tools & Analysis, Billing my Account

  • 13: Freelancing

  • What is freelancing?
  • How to become a freelancer?
  • Freelancing websites
  • Best practices in freelancing
  • Registering on freelancing websites
  • Forum promotions
  • How to get four first freelancing project?
    • 14: Internet Marketing Strategies

    • How to start a digital marketing agency?
    • Approaches and Strategies to convert your prospective leads to clients
    • Target Oriented Marketing with Analytics

    • 15: Digital Marketing Certifications

    • Introduction to Google Certifications
    • Google analytics Certification
    • Google AdWords Certification

Advanced Digital Marketing Topics - Expert (20 Hrs)

  • 1: CMS

  • Basics of CMS
  • Use of WordPress CMS?
  • WordPress Installation
  • Understanding the Dashboard
  • SEO specific plugins

  • 2: Online Reputation Management

  • What is Online reputation management
  • Why business needs online reputation
  • Focus areas in ORM
  • ORM strategy

  • 3: Google Data Studio

  • What is a Heat map and its importance?
  • What is a scroll map and its importance?

  • 4: Live Streaming

  • Learn to use live streaming for online branding
  • Configuring broadcast settings
  • Different types of broadcast
  • Create a scope
  • Promote & interact with your viewers

  • 5: Webinar Marketing

  • Webinar marketing & benefits
  • Logistics, Direct interaction
  • Launch feedbacks, webinar platforms
  • Webinar tools and services
  • Guidelines to a successful webinar

  • 6: Media Buying & Selling

  • Media planning & Optimization
  • Programmatic Media buying
  • Selling & service providers
  • Media buying campaigns & steps
  • 10 Do’s for a successful media campaign

  • 7: List Building

  • List Building techniques
  • How to design your squeeze page for maximum conversions?
  • Split testing your squeeze pages
  • Setting up your Broadcast Schedule
  • Launching your list building campaign
Download Full Digital Marketing Course Syllabus Now

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Students Feedback for Digital Marketing Training in Pune

Chaitanya G
Chaitanya G

Digital Marketing Expert
Ganga Mahesh
Ganga Mahesh

Digital Marketing Analyst
Chandini Hp
Chandini Hp

Digital Marketing Analyst
Mr. Sheikh

Digital Marketing Expert

Mr. Akash

Digital Marketing Expert

Digital Marketing Instructor Profile

  • Experience in core technical and digital marketing
  • 12+ years of professional experience in Web designing and development, and in digital marketing
  • Post-graduation in Computer Science
  • 2500+ students were trained with complete satisfaction
  • 5 star rated teaching and delivery skills
  • Provides technical assistance for client companies in SEO and digital marketing
  • Expertise in digital marketing blueprint methodologies
  • Expert in almost all sorts of marketing – E-mail, SMS, Social Media, SEO and Affiliate
  • Knowledgeable in Google ad Sense, A/B Testing, Blogging, E-mail Automation and Paid Traffic

Skills and Experience of our Digital Marketing Instructor‬‬

  • Improving Organic Traffic
  • Generating Traffic to Website
  • Advance Onpage and Off page SEO

His past experience includes

  • Monitering Organic Traffic
  • Managing Social Media, Email Marketing and Mobile Marketing Campaigns.
  • Designed high end websites with SEO friendly.
  • Analyzing and improved Business keywords in search engine.
  • Responsible for website related updates including SEO factors.
  • Keeping up-to-date with recent algorithm changes.
  • Monitor and evaluate search results and search performance across the Google search engine
  • Sitemap building and submission.

Apponix Ratings

apponix +11000 Satisfied Learners









Student Review

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Harini Sree

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Harshitha Muppala

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Jahnavi p

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Jasleen Ahuja

i completed SEO course here .Akash sir is an excellent trainer! I had a great experience learning here!

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Apponix the one of the best institute for Digital Marketing and SEO. The way of teaching by Akash sir is fantastic, here i learned many things.

Salary expectation after completing course

Handsome salary is offered for digital marketing professionals. Though it varies according to the skills, firms, experience and advanced certification, a minimum of 2.5-3 lakhs can be expected for a fresher annually. An experience of 1-4 years can have an average salary of 4-6.5 lakhs. And there are professionals in digital marketing who earn 30-45lakhs per annum.

Courses for digital marketing in Pune

Apponix technologies offers the best digital marketing courses in Pune. It’s easier to learn with us, but the practical exposure to the course is the most important part. But with us you get a hands-on experience in digital marketing with the industry standards. You get the best digital marketing course in Pune with placement. We have trainers with 8+ years of experience, which keep you updated with all the current trends to make the most out of your learned skill. So if you want to kick start your career in digital marketing, Apponix should be your 1st choice to learn with. Join now!

Digital marketing training in Pune

Apponix technologies offers the best digital marketing training courses in Pune. Learn all in digital marketing from basics to advance. Digital marketing is all about applying everything practically, and when you learn with us, you get hands-on experience to apply everything practically. Digital marketing is dynamic and keeps updating with time, so you need to cope up with the trends. We take care of all these things and that’s why Apponix is considered as the best Digital marketing training institute in Pune.

Digital marketing classes in Pune

Digital marketing is an ever-changing skill, and you have to keep yourself updated with all the trends. We at Apponix teach everything keeping in mind the current scope and trends in the market and the according to the industry standards. Therefore, Apponix technologies is providing the best digital marketing courses in Pune Kothrud, Viman Nagar. You learn with us in a classroom environment and get guaranteed placements and certification after the course completion. Kick start your career with the best knowledge you can acquire, and that’s all possible with us. Join now!

Career after Digital Marketing course

By 2020, the entire world will be having own digital presence and it create abundant career opportunities in digital marketing. This progress demands continuous updation in digital marketing skills, so that you make your career in pace with development. The major job roles in digital marketing that call for skilled and certified professionals include:.

  • Digital Marketing Manager/ Digital Director
  • E-mail Marketing Manager
  • Web Developer & Designer
  • Social Media Executive/ Manager
  • E-commerce Manager
  • SEO Executive/ Expert
  • Analytics Manager PPC/SEM Expert
  • Digital Agency Account Director
  • Content Marketer
  • CRM Manager

Why Should You Learn Digital Marketing?

  • Opens a new way to connect with customers and understand their needs
  • Digital platform has become a crucial tool in marketing.
  • Social media marketing being the fastest growing and trending method, there is a massive shift in organizations by making a perfect blending of both conventional and digital marketing strategies.
  • Frequently emerging needs of innovative approaches and retaining of the customers, increases the demand for skilled professionals in digital marketing.
  • The course is easy to complete and numerous options to get placement
  • Freelancing too offers bright career which is more flexible and free to make own benchmark
  • Greater dependency of individuals and organizations on digital marketing through online media like Google, Facebook, Amazon, Gmail etc.
  • Right choice for freshers
  • Expecting an increment of 5 lakhs jobs in marketing field and this becomes the best time to prepare you to be fit for the suture.

Digital Marketing training in Pune

  • Apponix offers digital marketing training in Pune by providing certified trainer who has 12+ years of experience in many reputed firms and freelancing.
  • This course aims at making a thorough understanding of digital marketing from basics to its advanced level techniques.
  • The training also meets the targets like Google, Bing, Yahoo etc. higher possibility of placement soon after the course and handsome salaries are too offered.


Who can take the course?

  • Those who are interested and the professionals who wish to pursue more creative career can join the course.
  • Students
  • Entrepreneurs
  • Sales/ Marketing Professionals
  • Content Writers etc.

What are the possibilities of career after the training?

  • Can join a firm
  • Can be a consultant/ Freelancer
  • Blogging
  • Can start a Digital Marketing Agency etc.

What are the certifications available in digital marketing training??

  • Google Analytics Certification
  • Industry Recognized ExcelR Certificate
  • 6 Google Ads Certification
  • Facebook Blueprint Certification.

What is the duration of this course

  • Approximately 60 days.

What is the pre-requisite knowledge for taking training in digital marketing??

  • Digital marketing training demands no expertise in programming. All you need to have is basic familiarity with internet and fundamentals of IT.

Do I get certificate after completion of the course?

  • Yes all our students get course completion certificate.

What is Apponix Certified Professional Certificate?

After completion of the course we will conduct a exam, and if you get 80% or more in the exam you will get Apponix Certified Professional Certificate.

Who is my instructor?

Your instructor is a 15+ years experienced graphic designer, Animator & multimedia expert.

What are the assistances can I expect from you?

Resume preparation,Interview Prepration and Certification guidance

How much is course Fees?

Please call us to get best discounted course fees

Can I pay course fees in installments?

Yes,definitely you can pay in installments.

Why should I choose Apponix?

  • Facilitated practical labs with expert trainer and learner-friendly infrastructure
  • 150+ client firms to assist in placement
  • Own course materials in simple and understandable language
  • 100% student satisfaction reviews
  • Prepares to face any tests and interviews in future
  • Updated syllabus with trending technologies and need of market
  • 2000+ satisfied students who rated 5 stars for training and the trainer
  • Frequent tests and sufficient assignments which provides strong practical knowledge.
  • Interview training
  • Resume preparation

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