Job oriented courses
apponix team

Digital Marketing Course Objectives

  • Easeful designing of websites
  • Understanding Digital Marketing, its types and Visitor’s Engagement
  • How to do Market Research
  • Using different tools for the research in Key Words
  • Learning basic concepts about Search Engine and Search Engine Optimization
  • Google Processing, Crawling and Indexing
  • Learning technical concepts of On Page Optimization like Domain and Host Selection, URL Optimization, 301 Redirection, 404 Error Pages, Robot.txt etc.
  • Detail analysis of Off Page Optimization including submissions of Directory, Web 2.0, Image, Video, PPT, PDF, Forum, etc.
  • Learning techniques of Freelancing and Lead Generation
  • Blog creation and Digital Marketing Strategies
  • Google Analytics, Google Ad Sense, Affiliate Marketing, E-mail Marketing, PPC etc.

Digital Marketing Course Syllabus

  • 1: Digital marketing Introduction

  • Introduction to Digital marketing
  • Comparison of Traditional and Digital Marketing
  • Statistics of Digital Marketing
  • Benefits of Digital marketing
  • Latest Digital marketing trends
  • Digital Marketing strategy for websites
  • Challenges in Traditional Application
  • Career opportunities in digital marketing

  • 2: Content Marketing

  • Article and promotional marketing
  • Social media content
  • Web site and email content
  • Online Promotion

  • 3: Heat Map

  • What is a Heat map and its importance
  • What is a scroll map

  • 4: Social Media

  • Basics of social media marketing
  • Facebook fan page creating
  • Facebook marketing
  • Facebook Paid advertising
  • YouTube marketing
  • Twitter marketing
  • Google+ marketing
  • LinkedIn marketing
  • Pinterest marketing

  • 5: Google Ad Sense and Affiliate Marketing

  • Online money earning strategies
  • Planning a website for Adsense
  • What is Adsense?
  • Implementing Ads in a Website
  • What is Affiliate Marketing
  • Types of Affiliate Marketing
  • Making Money using Affiliate Marketing

  • 6: Webinar Marketing

  • Webnar marketing & benefits
  • Logistics,Direct interaction
  • Launch feedbacks, webinar platforms
  • Webinar tools and services
  • Guidelines to a successful webinar

  • 7: Media Buying & Selling

  • Media planning & Optimization
  • Programmatic Media buying
  • Sellling & service providers
  • Media buying campaigns & steps
  • Do’s for a successful media campaign

  • 8: Hashtag Viral Marketing

  • How to use Hashtags for your business
  • Find hashtags related to the main key-board
  • Research Trending Hashtag
  • Hashtags on facebook & Twitter to generate traffic
  • Track your Hashtag impact
  • Speed it up- tools to detect hashtag strength
  • Track your Hashtag impact

  • 9: Website Designing with CMS

  • Basic Information of Websites
  • Basics of CMS
  • Use of WordPress CMS?
  • WordPress Installation
  • Understanding the Dashboard
  • SEO specific plugins

  • 10: Whatsapp Digital Marketing

  • Whatsapp marketing for business
  • Communicate better using texts, imagestudio,videos
  • Increase audience engagement
  • Reinforce credibility by providing immediate customer support
  • Build long-term relationships & create loyal brand advocates

  • 11: Mobile marketing

  • What is mobile marketing
  • Best practices of mobile marketing
  • Types of mobile marketing

  • 12: Freelancing Techniques

  • Freelancing website, best practices
  • Registering on freelancing websites
  • Applying for online jobs
  • Micro job sites-application, & posting
  • Forum promotions Accepting payments

  • 13: Lead generation

  • How to create your ‘Bribe‘ offer
  • How to create A high Converting page
  • Joining give away events
  • Adding your offer to Thank you page
  • Ad swaps- from third party sites

  • 14: Creating a Blog

  • Steps to blog marketing success
  • Create your blog- your business details
  • Customize your blog – be professional
  • Posting – Getting the word out
  • Marketing tools-Using them

  • 15: Landing Page Techniques

  • Elements of landing page
  • Acquiring stunning landing pages
  • WordPress themes & plugin
  • CTA placement & optimization
  • Landing page from third party sites

  • 16: Display Network Campaign

  • Campaigns Tools & Analysis, Billing, My Account
  • Google Certification Support

  • 17: Search Engine Optimization (SEO)

  • What is SEO
  • How Different types of Search engines work?
  • Google Analytics
  • Search Engine Algorithms and Updates
  • Google Webmasters Tools (Web Console)
  • Keyword Research Process
  • Competition Analysis
  • Google Keyword Planer
  • On page Optimization strategies
  • Off Page Optimization Local SEO Strategies
  • Reports and SERP Management
  • CMS SEO Plugins
  • Benefits of Using ROBOTS.TXT
  • Advantages of Sitemap
  • Use of .htaccess file in SEO

  • 18: Online Advertising

  • Search ads
  • Display ads
  • Affiliate marketing
  • Social media advertising
  • Local advertising
  • Email advertising

  • 19: Email Marketing

  • Collecting email addresses
  • Basics of Email Template Structure
  • How to Design Email Templates?
  • Sending Mails
  • Email Segmentation

  • 20: Design Graphics

  • Graphics effectively communicate
  • Visual representations of information
  • Create your own graphic for clients and social media. In 2019 Graphics will rule
  • Graphics are more appealing then text.

  • 21: PPC Training

  • What is Pay per Click Marketing
  • Importance & Benefits of PPC
  • Other Pay -per-Click Provider
  • What is Google Adwords?
  • How to set up PPC Campaign
  • Google Adword Networks
  • Search Partners-(AOL, Earthlink,
  • Powered by Google, Site Search

  • 22: Online Reputation Management

  • What is Online reputation management
  • Why business needs online reputation
  • Focus areas in ORM
  • ORM strategy

  • 23: Become a Certified in 60 Days

  • Google Analytics
  • Google Adwords

  • 24: List Building Techniques

  • How to design your squeeze page for maximum conversions
  • Split testing your squeeze pages
  • Setting up your Broadcast Schedule
  • Launching your list building campaign

  • 25: Google Analytics Topics

  • Basics of Google analytics
  • Tools for website analytics
  • Installing Google Analytics in website
  • Parameters of Google Analytics
  • Reporting and Analysis
  • Goals and Funnels
  • Segmentation and Filters

  • 25: Optimizing a Web Site for Online Marketing

  • Web site Concepts
  • All about Domain names
  • Choosing a right hosting company and domain
  • Analyzing the Website
  • Web site maintenance and management
  • Mobile sites

  • 26: Live Streaming

  • Learn to use live streaming for online branding
  • Configuring broadcast settings
  • Different types of broadcast
  • Create a scope
  • Promote & interact with your viewers

  • 27: Youtube Marketing

  • Video optimization
  • Promoting on YOUTUBE
  • Monetization
  • SEO for youtube
  • Youtube Analytics

  • 28: PPC Campaign Setup

  • Google Adword Structure
  • PPC campaign Navigation
  • Use Multiple Account
  • What is “Click-through Rates”
  • What is impression?
  • What is “Cost/Conversion”?
  • What is Tracking Code?

  • 29: Digital Marketing Stratergies

  • How to Start a Digital Marketing Agency
  • Where do I get my clients form places and areas to look for?
  • Approach and Strategies to Convert your prospective clients
  • How to Pitch to your clients, prove Digital Marketing is superior
  • Target Oriented Marketing Impress with Analytics
  • Business Extensions with Upsell & Selling multiple products
Download Full Digital Marketing Course Syllabus Now

Students reviews for Digital Marketing Training in Chennai

Chaitanya G
Chaitanya G

Very inspirational trainer. He is very cooperative. Even after the trainer he helped me a lot in clearing my doubts and worries.

Digital Marketing Expert
Ganga Mahesh
Ganga Mahesh

I had a very unique experience at Apponix. Good and flexible trainer. Very knowledgeable.

Digital Marketing Analyst
Chandini Hp
Chandini Hp

The trainer is very good and friendly. His experience helped us a lot. He is good with the subject he deals with.

Digital Marketing Analyst
jitin
Naveen

Great experience. I just loved the digital marketing training at Apponix. The trainer was well-informed in the subjects. The concepts were made clear in simple words and number of practical classes.

jitin
Ramesh

I thank my instructor to help me in seeking a good career in digital marketing. The examples he used in explaining the concepts were too good. May of the questions we have discussed in class helped in interviews and tests. Thank you sir and the entire team of Apponix.

jitin
Vijay

The facilities offered by Apponix are very nice. I like the way of coaching and the trainer. He is an expert and covered all the topics in much understandable way.

Sheikh
Mr. Sheikh

Digital Marketing Expert

Digital Marketing Instructor Profile

  • 12 + years of experience with number of reputed firms
  • Up-to-date in trending technologies and upcoming requirements of Digital Marketing and allied sectors.
  • Experienced and has worked in many real-time projects.
  • He is a high-grade certified professional
  • 5 star rated trainer with recommendable teaching style
  • 2000+ students were trained and all were completely satisfied
  • Well-informed in Web Application, Digital Marketing blue print methodologies and SEO.
  • Good in Email, SMS, Social Media and Affiliate Marketing, Google Ad Sense, A/B Testing, Blogging, Email Automation and so on.
  • He had designed High0end websites with SEO friendly
  • Keen updation in changing algorithm changes

Apponix Ratings

apponix +11000 Satisfied Learners

facebook

5/5

justdial

5/5

5/5

apponix

5/5

Get Digital Marketing Training in Chennai from Industry Experts, Get Certified

Digital Marketing Training offered by Apponix in Chennai is handled by expert trainers who possess Google certifications. The aim is to enable the trainees to get expertise in the concepts, from basic to advanced level, with great practical knowledge. Chennai being one of the hotspot of IT industries in India, greater probability of quick and fresher placements can be traced here. Also easy tracking of technological advancements are also made.

Student Review

Harini quotes
Harini Sree

Apponix is a very nice institution. The trainer knows the needs of the students well. We got the best practical classes.

Harshita quotes
Harshitha Muppala

Surprisingly good training. The lab sessions made each of us an expert in digital marketing. Good facilities.

Jahnavi quotes
Jahnavi p

I recommend Apponix. Learner-friendly infrastructure. Facilitated labs and well-informed trainer.

Place 1 quotes
Jasleen Ahuja

i completed SEO course here .Akash sir is an excellent trainer! I had a great experience learning here!

place1 quotes
Shoba

Apponix the one of the best institute for Digital Marketing and SEO. The way of teaching by Akash sir is fantastic, here i learned many things.

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Salary expectation after completing course

Digital Marketing is one of the growing and most demanding sectors. A fresher professional in digital marketing can earn a starting annual salary of INR 2.5 – 4 lakhs per year. It varies according to the certifications and experience. A professional with more than 5 years of experience can earn minimum 6-8 lakhs per annum.

Career after Digital Marketing course

There is an exponential increase in the demand for skilled and certified professionals in digital marketing. The experts have calculated millions of job openings round the globe, especially in this digital scenario. The training assures 100% placement either hired by a firm or finding a way in freelancing.

Why Should You Learn Digital Marketing

  • Today everyone is in a digital platform. Customers go behind reputed and eye-catching websites and web pages. In this scenario, it is inevitable and hopeful to learn digital marketing tools and techniques. Most of the companies including the corporate giants like Google, Facebook etc. depend on digital marketing. This is completely job oriented training. Being the fastest growing area the scope again increases. As per the market calculations, there expects an opening of more than 5 lakhs job in digital marketing.

FAQs

  • Why should I choose Apponix?
  • 200+ tied-up client companies to assist in placement
  • 98% student satisfaction
  • Experiences and expert trainers who have working experiences in top ranked IT companies all over India and abroad.
  • Flexible timings and study-friendly atmosphere.
  • Syllabus prepared meeting the demand of upcoming trends in market and technologies
  • Continuous tracking of industrial needs and enables the students to face any interviews and tests.
  • Highest rating from students and guardians
  • How can I prepare for the certification?
  • We have well efficient and student-friendly instructors to provide you with necessary advices and instructions. They will clarify you doubts about the training and courses, and help to plan you in how to prepare and qualify the examinations.
  • Who can take the training?
  • Fresher graduates, graduates, diploma holders, entrepreneurs and anyone looking forward for better career expansion.
  • Why Choose Apponix?
  • Excellent and qualified trainers
  • 1000% student satisfaction rate
  • Facilitated labs and AC classrooms
  • Dedicated HR teams
  • 1000+ placements
  • 7000+ happy students
  • What is the duration of the course?
  • Approximately 60 days.