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Digital Marketing Course Objectives

  • Introduction to Digital Marketing with its features and opportunities
  • Types and examples of Visibility
  • Know how to identify objective of website
  • Lean important concepts and applications of SEO
  • Know about Content Marketing and Heat Map
  • Social Media marketing types: Facebook, YouTube, Twitter, Google+, LinkedIn, Pinterest etc.
  • Know the strategies of blending both Digital and Offline Marketing techniwues
  • Review, prioritize and re-organize the plans aimed at boosting the customer acquisition.
  • Various types of marketing: Content Marketing, Webinar Marketing, E-mail Marketing, Affiliate Marketing and Social Media Marketing
  • Form an idea on the tools assisting in digital marketing viz. Google Ad Sense, Landing Page Techniques, Google Analytics and PPC
  • Create Blogs and get expertise in Lead generation

Digital Marketing Course Syllabus

  • 1: Digital marketing Introduction

  • Introduction to Digital marketing
  • Comparison of Traditional and Digital Marketing
  • Statistics of Digital Marketing
  • Benefits of Digital marketing
  • Latest Digital marketing trends
  • Digital Marketing strategy for websites
  • Challenges in Traditional Application
  • Career opportunities in digital marketing

  • 2: Content Marketing

  • Article and promotional marketing
  • Social media content
  • Web site and email content
  • Online Promotion

  • 3: Heat Map

  • What is a Heat map and its importance
  • What is a scroll map

  • 4: Social Media

  • Basics of social media marketing
  • Facebook fan page creating
  • Facebook marketing
  • Facebook Paid advertising
  • YouTube marketing
  • Twitter marketing
  • Google+ marketing
  • LinkedIn marketing
  • Pinterest marketing

  • 5: Google Ad Sense and Affiliate Marketing

  • Online money earning strategies
  • Planning a website for Adsense
  • What is Adsense?
  • Implementing Ads in a Website
  • What is Affiliate Marketing
  • Types of Affiliate Marketing
  • Making Money using Affiliate Marketing

  • 6: Webinar Marketing

  • Webnar marketing & benefits
  • Logistics,Direct interaction
  • Launch feedbacks, webinar platforms
  • Webinar tools and services
  • Guidelines to a successful webinar

  • 7: Media Buying & Selling

  • Media planning & Optimization
  • Programmatic Media buying
  • Sellling & service providers
  • Media buying campaigns & steps
  • Do’s for a successful media campaign

  • 8: Hashtag Viral Marketing

  • How to use Hashtags for your business
  • Find hashtags related to the main key-board
  • Research Trending Hashtag
  • Hashtags on facebook & Twitter to generate traffic
  • Track your Hashtag impact
  • Speed it up- tools to detect hashtag strength
  • Track your Hashtag impact

  • 9: Website Designing with CMS

  • Basic Information of Websites
  • Basics of CMS
  • Use of WordPress CMS?
  • WordPress Installation
  • Understanding the Dashboard
  • SEO specific plugins

  • 10: Whatsapp Digital Marketing

  • Whatsapp marketing for business
  • Communicate better using texts, imagestudio,videos
  • Increase audience engagement
  • Reinforce credibility by providing immediate customer support
  • Build long-term relationships & create loyal brand advocates

  • 11: Mobile marketing

  • What is mobile marketing
  • Best practices of mobile marketing
  • Types of mobile marketing

  • 12: Freelancing Techniques

  • Freelancing website, best practices
  • Registering on freelancing websites
  • Applying for online jobs
  • Micro job sites-application, & posting
  • Forum promotions Accepting payments

  • 13: Lead generation

  • How to create your ‘Bribe‘ offer
  • How to create A high Converting page
  • Joining give away events
  • Adding your offer to Thank you page
  • Ad swaps- from third party sites

  • 14: Creating a Blog

  • Steps to blog marketing success
  • Create your blog- your business details
  • Customize your blog – be professional
  • Posting – Getting the word out
  • Marketing tools-Using them

  • 15: Landing Page Techniques

  • Elements of landing page
  • Acquiring stunning landing pages
  • WordPress themes & plugin
  • CTA placement & optimization
  • Landing page from third party sites

  • 16: Display Network Campaign

  • Campaigns Tools & Analysis, Billing, My Account
  • Google Certification Support

  • 17: Search Engine Optimization (SEO)

  • What is SEO
  • How Different types of Search engines work?
  • Google Analytics
  • Search Engine Algorithms and Updates
  • Google Webmasters Tools (Web Console)
  • Keyword Research Process
  • Competition Analysis
  • Google Keyword Planer
  • On page Optimization strategies
  • Off Page Optimization Local SEO Strategies
  • Reports and SERP Management
  • CMS SEO Plugins
  • Benefits of Using ROBOTS.TXT
  • Advantages of Sitemap
  • Use of .htaccess file in SEO

  • 18: Online Advertising

  • Search ads
  • Display ads
  • Affiliate marketing
  • Social media advertising
  • Local advertising
  • Email advertising

  • 19: Email Marketing

  • Collecting email addresses
  • Basics of Email Template Structure
  • How to Design Email Templates?
  • Sending Mails
  • Email Segmentation

  • 20: Design Graphics

  • Graphics effectively communicate
  • Visual representations of information
  • Create your own graphic for clients and social media. In 2019 Graphics will rule
  • Graphics are more appealing then text.

  • 21: PPC Training

  • What is Pay per Click Marketing
  • Importance & Benefits of PPC
  • Other Pay -per-Click Provider
  • What is Google Adwords?
  • How to set up PPC Campaign
  • Google Adword Networks
  • Search Partners-(AOL, Earthlink,
  • Powered by Google, Site Search

  • 22: Online Reputation Management

  • What is Online reputation management
  • Why business needs online reputation
  • Focus areas in ORM
  • ORM strategy

  • 23: Become a Certified in 60 Days

  • Google Analytics
  • Google Adwords

  • 24: List Building Techniques

  • How to design your squeeze page for maximum conversions
  • Split testing your squeeze pages
  • Setting up your Broadcast Schedule
  • Launching your list building campaign

  • 25: Google Analytics Topics

  • Basics of Google analytics
  • Tools for website analytics
  • Installing Google Analytics in website
  • Parameters of Google Analytics
  • Reporting and Analysis
  • Goals and Funnels
  • Segmentation and Filters

  • 25: Optimizing a Web Site for Online Marketing

  • Web site Concepts
  • All about Domain names
  • Choosing a right hosting company and domain
  • Analyzing the Website
  • Web site maintenance and management
  • Mobile sites

  • 26: Live Streaming

  • Learn to use live streaming for online branding
  • Configuring broadcast settings
  • Different types of broadcast
  • Create a scope
  • Promote & interact with your viewers

  • 27: Youtube Marketing

  • Video optimization
  • Promoting on YOUTUBE
  • Monetization
  • SEO for youtube
  • Youtube Analytics

  • 28: PPC Campaign Setup

  • Google Adword Structure
  • PPC campaign Navigation
  • Use Multiple Account
  • What is “Click-through Rates”
  • What is impression?
  • What is “Cost/Conversion”?
  • What is Tracking Code?

  • 29: Digital Marketing Stratergies

  • How to Start a Digital Marketing Agency
  • Where do I get my clients form places and areas to look for?
  • Approach and Strategies to Convert your prospective clients
  • How to Pitch to your clients, prove Digital Marketing is superior
  • Target Oriented Marketing Impress with Analytics
  • Business Extensions with Upsell & Selling multiple products
Download Full Digital Marketing Course Syllabus Now

Guaranteed minimum 30 interview chances with placement companies

Students Feedback for Digital Marketing Training in Noida

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Sagar

I thank Apponix for the best experience I had. The trainer has in-depth knowledge in this field. The way he taught helped a lot in understanding the concepts much easier.

Digital Marketing Expert
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Vijayraj

Apponix was suggested by my friend. Now I too suggest this institute with complete confidence. Excellent practical classes.

Digital Marketing Analyst
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Megha

I have completed digital marketing training from Apponix. Thanks a lot Apponix and especially my trainer. I strongly suggest Apponix to all for the best experience in technical courses.

Digital Marketing Analyst
Sheikh
Mr. Sheikh

Digital Marketing Expert

akash
Mr. Akash

Digital Marketing Expert

Digital Marketing Instructor Profile

  • Professional expert with 12+ years of experience.
  • Post-Graduation from a reputed university
  • Efficiently trained 2500+ students
  • 5 star rated training
  • He provides the best possible technical assistance for client companies in SEO and digital marketing
  • Good experience in digital marketing blueprint methodologies
  • Expert level hands-on experience and idea in different marketing modes – E-mail, SMS, Social Media, SEO and Affiliate
  • Expertise knowledge in Google ad Sense, A/B Testing, Blogging, E-mail Automation and Paid Traffic

Skills and Experience of our Digital Marketing trainer

  • Building sales channels
  • Email Marketing, SMS Marketing
  • Email automation,Paid traffic
  • Social Media Marketing, SEO, Affiliate Marketing
  • Google AdSense, A/B Testing, Blogging
  • AD words, PHP, Social media management, Targeted Email Campaigns

His past experience includes

  • Maintaining website and creating landing pages
  • Managing Social Media, Email Marketing and Mobile Marketing Campaigns.
  • Designed high end websites with SEO friendly.
  • Analyzing and improved Business keywords in search engine.
  • Responsible for website related updates including SEO factors.
  • Keeping up-to-date with recent algorithm changes.
  • Monitor and evaluate search results and search performance across the Google search engine
  • Sitemap building and submission.

Apponix Ratings

apponix +11000 Satisfied Learners

facebook

5/5

justdial

5/5

google

5/5

e-blue

5/5

Get Digital Marketing Training in Noida from Industry Experts, Get Certified

Digital Marketing Training offered by Apponix in Noida is handled by expert trainers who possess Google certifications. The aim is to enable the trainees to get expertise in the concepts, from basic to advanced level, with great practical knowledge. Chennai being one of the hotspot of IT industries in India, greater probability of quick and fresher placements can be traced here. Also easy tracking of technological advancements are also made.

Student Review

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Sagar

It was remarkable experience I had at Apponix. It is the best technical training institute in Noida. Now I’m confident that I can pursue a good career in Digital Marketing at the earliest.

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Amar Koli

Apponix is a great institute. Brilliant training by the expert trainer in the field. Good materials and labs.

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Aravind Raj

I did Digital Marketing training here. Wonderful experience of learning. The training has really enhanced my knowledge and skills in digital marketing.

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Jasleen Ahuja

i completed SEO course here .Akash sir is an excellent trainer! I had a great experience learning here!

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Shoba

Apponix the one of the best institute for Digital Marketing and SEO. The way of teaching by Akash sir is fantastic, here i learned many things.

Salary expectation after completing course

Digital Marketing has become the most demanded careers with wide application irrespective of fields. This increasing demand has made a huge leap in the salary packages. According to payscale.com, 6.5 – 7 lakhs is the estimated average annual salary in this field at present.

Career after Digital Marketing course

Digitalisation has made a great invasion to every field. This shifted the marketing trends and requirements too. The inevitability of e-commerce and digital marketing has made this field a never ending platform of opportunities. Upcoming age is expected to visit the need of Digital Marketing professional under various roles in every company with powerful salary.

Why Should I Learn Digital Marketing?

  • Career-oriented course with 100% assurance in placement
  • Freelancing being one of the most hopeful option for a fresher, it offers greater possibility of freedom and independence in your career
  • Offers greater exposure for your talent and helps in more and more improvement of creative intelligence
  • Most promising field with never ending opportunities
  • Good salary
  • Excellent platform to get introduced with new technologies and expertise in it

Digital Marketing Training in Noida

  • Customized syllabus prepared by our experts through in-depth research
  • 100% job-oriented training
  • Expert trainers with more than a decade of experience
  • Provides end-to-end support
  • Each module finely prepared focusing present scopes and hopes

FAQs

What are the job roles I can seek for after the training?

  • Web Designer
  • Website Developer
  • Web Developer
  • PHP Developer
  • Graphic Designer
  • Creative Designer

Who can take the training?

  • There is no need of any core technical background for taking the training. Any fresh-graduates or non-graduates or diploma holders can take the course in all means.

What is the duration of the training?

  • Approximately 50 hours.

What are the sessions provided for classes?

  • We offer both weekend and weekdays sessions. You can choose the convenient timing by discussing it with our institute consultant.

Do I get certificate after completion of the course?

Yes all our students get course completion certificate.

How much is course Fees?

Please call us to get best discounted corse fees

Can I pay course fees in installments?

Yes,definitely you can pay in installments.

What is Apponix Certified Professional Certificate?

After completion of the course we will conduct a exam, and if you get 80% or more in the exam you will get Apponix Certified Professional Certificate.

Who is my instructor?

Your instructor is a 15+ years experienced graphic designer, Animator & multimedia expert.

What are the assistances can I expect from you?

Resume preparation,Interview Prepration and Certification guidance

Why should I choose Apponix?

  • 200+ tied-up client companies to assist in placement
  • 98% student satisfaction
  • Experiences and expert trainers who have working experiences in top ranked IT companies all over India and abroad.
  • Flexible timings and study-friendly atmosphere.
  • Syllabus prepared meeting the demand of upcoming trends in market and technologies
  • Continuous tracking of industrial needs and enables the students to face any interviews and tests.
  • Resume preparation
  • Own study materials
  • Highest rating from students and guardians
  • Customised syllabus by experts in the field through in-depth research