Digital Marketing Course Syllabus

1: Digital marketing Introduction

Introduction to Digital marketing
Comparison of Traditional and Digital Marketing
Statistics of Digital Marketing
Benefits of Digital marketing
Latest Digital marketing trends
Digital Marketing strategy for websites
Challenges in Traditional Application
Career opportunities in digital marketing

2: Content Marketing

Article and promotional marketing
Social media content
Web site and email content
Online Promotion

3: Heat Map

What is a Heat map and its importance
What is a scroll map

4: Social Media

Basics of social media marketing
Facebook fan page creating
Facebook marketing
Facebook Paid advertising
YouTube marketing
Twitter marketing
Google+ marketing
LinkedIn marketing
Pinterest marketing

5: Google Ad Sense and Affiliate Marketing

Online money earning strategies
Planning a website for Adsense
What is Adsense?
Implementing Ads in a Website
What is Affiliate Marketing
Types of Affiliate Marketing
Making Money using Affiliate Marketing

6: Webinar Marketing

Webnar marketing & benefits
Logistics,Direct interaction
Launch feedbacks, webinar platforms
Webinar tools and services
Guidelines to a successful webinar

7: Media Buying & Selling

Media planning & Optimization
Programmatic Media buying
Sellling & service providers
Media buying campaigns & steps
Do’s for a successful media campaign

8: Hashtag Viral Marketing

How to use Hashtags for your business
Find hashtags related to the main key-board
Research Trending Hashtag
Hashtags on facebook & Twitter to generate traffic
Track your Hashtag impact
Speed it up- tools to detect hashtag strength
Track your Hashtag impact

9: Website Designing with CMS

Basic Information of Websites
Basics of CMS
Use of WordPress CMS?
WordPress Installation
Understanding the Dashboard
SEO specific plugins

10: Whatsapp Digital Marketing

Whatsapp marketing for business
Communicate better using texts, imagestudio,videos
Increase audience engagement
Reinforce credibility by providing immediate customer support
Build long-term relationships & create loyal brand advocates

11: Mobile marketing

What is mobile marketing
Best practices of mobile marketing
Types of mobile marketing

12: Freelancing Techniques

Freelancing website, best practices
Registering on freelancing websites
Applying for online jobs
Micro job sites-application, & posting
Forum promotions Accepting payments

13: Lead generation

How to create your ‘Bribe‘ offer
How to create A high Converting page
Joining give away events
Adding your offer to Thank you page
Ad swaps- from third party sites

14: Creating a Blog

Steps to blog marketing success
Create your blog- your business details
Customize your blog – be professional
Posting – Getting the word out
Marketing tools-Using them

15: Landing Page Techniques

Elements of landing page
Acquiring stunning landing pages
WordPress themes & plugin
CTA placement & optimization
Landing page from third party sites

16: Display Network Campaign

Campaigns Tools & Analysis, Billing, My Account
Google Certification Support

17: Search Engine Optimization (SEO)

What is SEO
How Different types of Search engines work?
Google Analytics
Search Engine Algorithms and Updates
Google Webmasters Tools (Web Console)
Keyword Research Process
Competition Analysis
Google Keyword Planer
On page Optimization strategies
Off Page Optimization Local SEO Strategies
Reports and SERP Management
CMS SEO Plugins
Benefits of Using ROBOTS.TXT
Advantages of Sitemap
Use of .htaccess file in SEO

18: Online Advertising

Search ads
Display ads
Affiliate marketing
Social media advertising
Local advertising
Email advertising

19: Email Marketing

Collecting email addresses
Basics of Email Template Structure
How to Design Email Templates?
Sending Mails
Email Segmentation

20: Design Graphics

Graphics effectively communicate
Visual representations of information
Create your own graphic for clients and social media. In 2019 Graphics will rule
Graphics are more appealing then text.

21: PPC Training

What is Pay per Click Marketing
Importance & Benefits of PPC
Other Pay -per-Click Provider
What is Google Adwords?
How to set up PPC Campaign
Google Adword Networks
Search Partners-(AOL, Earthlink,
Powered by Google, Site Search

22: Online Reputation Management

What is Online reputation management
Why business needs online reputation
Focus areas in ORM
ORM strategy

23: Become a Certified in 60 Days

Google Analytics
Google Adwords

24: List Building Techniques

How to design your squeeze page for maximum conversions
Split testing your squeeze pages
Setting up your Broadcast Schedule
Launching your list building campaign

25: Google Analytics Topics

Basics of Google analytics
Tools for website analytics
Installing Google Analytics in website
Parameters of Google Analytics
Reporting and Analysis
Goals and Funnels
Segmentation and Filters

25: Optimizing a Web Site for Online Marketing

Web site Concepts
All about Domain names
Choosing a right hosting company and domain
Analyzing the Website
Web site maintenance and management
Mobile sites

26: Live Streaming

Learn to use live streaming for online branding
Configuring broadcast settings
Different types of broadcast
Create a scope
Promote & interact with your viewers

27: Youtube Marketing

Video optimization
Promoting on YOUTUBE
Monetization
SEO for youtube
Youtube Analytics

28: PPC Campaign Setup

Google Adword Structure
PPC campaign Navigation
Use Multiple Account
What is “Click-through Rates”
What is impression?
What is “Cost/Conversion”?
What is Tracking Code?

29: Digital Marketing Stratergies

How to Start a Digital Marketing Agency
Where do I get my clients form places and areas to look for?
Approach and Strategies to Convert your prospective clients
How to Pitch to your clients, prove Digital Marketing is superior
Target Oriented Marketing Impress with Analytics
Business Extensions with Upsell & Selling multiple products

Download Full Digital Marketing Course Syllabus Now

Mr. Sheikh

Digital Marketing Expert

Digital Marketing Instructor Profile

10+ years of core technical and digital marketing Experience.
Sheikh is a Post graduate in Computer Science from a reputed university.
He has 10+ years’ experience in web development, Web designing & digital Marketing field
Trained more than 2000+ students on digital marketing at Apponix.
5 star ratings from all our students.
Well versed in Web application creation,helping his clients in SEO and digital marketing.
He has an excellent understanding on Digital marketing blue print methodologies
Excellent training delivery skills with an ability to present information well.
Demonstrable experience of being student focused and completing projects to hit deadlines and targets.
Demonstrable experience in delivering training on Digital Marketing

Skills and Experience of our Digital Marketing trainer

Building sales channels
Email Marketing, SMS Marketing
Email automation,Paid traffic
Social Media Marketing, SEO, Affiliate Marketing
Google AdSense, A/B Testing, Blogging
AD words, PHP, Social media management, Targeted Email Campaigns

His past experience includes

Maintaining website and creating landing pages
Managing Social Media, Email Marketing and Mobile Marketing Campaigns.
Designed high end websites with SEO friendly.
Analyzing and improved Business keywords in search engine.
Responsible for website related updates including SEO factors.
Keeping up-to-date with recent algorithm changes.
Monitor and evaluate search results and search performance across the Google search engine
Sitemap building and submission.

Students reviews for Digital Marketing Training in Bangalore

Akshay

Digital Marketing

I have completed my DIGITAL MARKETING Training the Trainer thought me very well about Digital Marketing. Thanks to APPONIX for very good training

Jitin

Digital Marketing

Its 7 years since I left studies and i always felt classes would be boring. As a need for my career I opted to do SEO certification course. I looked for short term course in seo Bangalore and found Apponix.

Mukhtar

Digital Marketing

I Had an awesome time Learning at Apponix it was an awesome experience I completed the course of Digital Marketing it was very interesting to learn it and I recommend most of you to join in

Aishwarya S

Digital Marketing

I have completed web design and development course in apponix technology. And good faculty ..here teaching is so good ..thank you akash sir ..

Anusha R Iyer

Digital Marketing

I joined this institute for Digital Marketing. You will get the best coaching through 100% practical knowledge from trained experts.!! My Sheik sir, who taught me with all techniques and loopholes in Digital Marketing. He will make sure that you know the concept 100% .

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Salary expectation after completing course

Digital Marketing professionals are offered an excellent salary. Fresher: 2.2 lacks – 3.0 lacks per year 1 – 4 years of experience 3.5 lacks to 6.0 lacks per year 5 or more than 5 years – above 6 lacks per year There are many professionals who earn more than 30 lacks per year in digital marketing field

Recent Placement

Mr. Nikil Singh

Company Name : RepairTech

Post Name : Digital Marketer

Current Sallery : 18000₹/month

Career after Digital Marketing course

There are millions of job opening for Digital Marketers.
Digital Marketing is widely used for Online Marketing purpose, This fact will create more and more job opportunities for Digital Marketing skills.
One must not have any doubt on shortage of Digital Marketing jobs in Bangalore.
Due to growing demand of Online Mrketing, Social Media & Branding Digital Marketing has acquired the market for its survival.
If you look at the popular job market and search for a Digital Marketing jobs you will realize the importance of Digital Marketing Skill.

How We Stand Out Among Other Digital Marketing Training Institutes?

@ Apponix

@ Other
institutes

Course fees

Very competitive

Most of the institutes provide at less fees but compromise with the quality of the training

Working Professionals

All our trainers are working professionals

Very few institutes have working professionals as trainers

Trainers Experience

Min 7+ Years experience

Most of the institutes hire full time trainers with very less real time experience

Student Web Portal

We have a dedicated students portal where you will find course materials and technical questions hr questions prepared by it professionals

None

@ Apponix

@ Other
institutes

Class Room Infrastructure

Air conditioned class rooms to make sure our students feel comfortable

Very few

Reference Pay

We pay Rs 1000 for every student you refer.

None

Instalment

Yes its very flexible, you can pay the fees in instalment, we understand the financial situation of the students

Very few institutes

Lab Infrastructure

For most of the courses each student is given with laptop or desktop throughout the course

None

@ Apponix

@ Other
institutes

Who are our trainers?

IT consultants,Solutions Architects, Technical Leads

Most of the institutes hire full time trainers with very little experience

Student’s Ratings

5 ***** ratings from more than 4000 students

Mixed

Trust & Credibility

Very High

Moderate.

Fees Negotiable?

Yes we understand the financial situation of each student

Very few

Digital Marketing Job Responsibilities

Create & execute messaging and competitive positioning strategies for products to create brand awareness, fuel sales growth, and increase customer engagement.
Develop strategies and tactics to expand reach and drive qualified traffic to website.
Work closely with sales team to develop pertinent lead acquisition strategies in different markets.
Communicate the value proposition of products to the sales team and arm them with effective sales tools (presentations, fact sheets, etc.)
Manage and improve lead generation campaigns (including PPL and PPC), measuring results.
Build and maintain close relationships with key industry influencers (editors, journalists, analysts, bloggers).
Drive outbound email campaigns, articles, white papers and press releases.
Develop written materials, and work with agencies and freelance writers when needed.
Work on initiatives to improve SEO.
Assist in design and creation of all promotional materials and marketing campaigns.
Evaluate opportunities for partnerships, sponsorships and advertising on an ongoing basis.
Research and remain knowledgeable of industry trends and competition.
Build client relationships to develop success stories.
Actively manage content on our blog, website and social media channels (Twitter, Linkedin, Facebook.
Optimize SEO-friendly content for both web and mobile platforms
Use social data/metrics, insight, and best practices to implement strategies to optimize use of social media channels
Manage blog calendar and utilize your knowledge of interest to develop meaningful content
Working closely with the Sales, Marketing, and Research & Development teams.

Why Choose Us?

Contact Us

Digital Marketing Course Objectives

What Our Students Say about Us

Student Review for Digital Marketing

Student Review for Digital Marketing

Digital Marketing Course Syllabus

1: Digital marketing Introduction

2: Content Marketing

3: Heat Map

4: Social Media

5: Google Ad Sense and Affiliate Marketing

6: Webinar Marketing

7: Media Buying & Selling

8: Hashtag Viral Marketing

9: Website Designing with CMS

10: Whatsapp Digital Marketing

11: Mobile marketing

12: Freelancing Techniques

13: Lead generation

14: Creating a Blog

15: Landing Page Techniques

16: Display Network Campaign

17: Search Engine Optimization (SEO)

18: Online Advertising

19: Email Marketing

20: Design Graphics

21: PPC Training

22: Online Reputation Management

23: Become a Certified in 60 Days

24: List Building Techniques

25: Google Analytics Topics

25: Optimizing a Web Site for Online Marketing

26: Live Streaming

27: Youtube Marketing

28: PPC Campaign Setup

29: Digital Marketing Stratergies

Digital Marketing Instructor Profile

Skills and Experience of our Digital Marketing trainer

His past experience includes

Apponix Ratings

5000+ Satisfied Learners

5/5

5/5

5/5

5/5

Get Digital Marketing Training in Bangalore from Industry Experts, Get Certified

Students reviews for Digital Marketing Training in Bangalore

Digital Marketing

Digital Marketing

Digital Marketing

Digital Marketing

Digital Marketing

Our recent placements

Digital Marketer

Digital Marketing

Web Analyst

Digital Marketing Executive

SonatA Software

Student Review

Digital Marketing

Digital Marketing

Digital Marketing

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Salary expectation after completing course

Recent Placement

Career after Digital Marketing course

How We Stand Out Among Other Digital Marketing Training Institutes?

Course fees

Working Professionals

Trainers Experience

Student Web Portal

Class Room Infrastructure

Reference Pay

Instalment

Lab Infrastructure

Who are our trainers?

Student’s Ratings

Trust & Credibility

Fees Negotiable?