Digital Marketing

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach consumers. The key objective is to promote brands through various forms of digital media.

Digital marketing includes Internet marketing techniques, such as

Search Engine 0ptimization (SEO)
Search Engine Marketing (SEM)
Link Building
Social Media Marketing
Display Advertising
Online Marketiong

	@ Apponix	@ Other institutes
Course fees	Very competitive and affordable.	Most of the institutes provide at less fees but compromise with the quality of the training
Placement assistance	We have a dedicated HR team to help students in placement and tied with leading job portals.	Most of the institutes may make false promises
Dedicated HR team	Yes	None
Working Professionals as trainers	Yes	Very Few
Trainers Experience	Min 7+ Years experience	Most of the institutes hire full time trainers with very less real time experience
Student Web Portal	We have a dedicated students portal where you will find course materials and technical questions hr questions prepared by it professionals	None
Class Room Infrastructure	All classrooms are Air conditined to make sure our students feel comfortable	Very few institutes
Reference Pay	We pay Rs 1000 for every student you refer.	None
Pay After Job	Yes, for most of the courses students can pay part of the fees after they get a job	None, You need to pay full fess before joining
Instalments	Yes its very flexible, you can pay the fees in installments, we understand the finacial situation of the students	Very few institutes
Lab Infrastructure	For most of the courses each student is given with laptop or desktop throughout the course	None
Who are our trainers?	IT consultants,IT project managers, Solutions Architects, Technical Leads	Most of the institutes hire full time trainers with very little experience
Student's Ratings	5 ***** ratings from more than 4000 students	Mixed
Trust & Credibility	Very High	Moderate.
Fees Negotiable?	Definitely yes we understand the financial situation of each student	Very few
Refer and Win	We run refer and win a holiday every 6 months, All referers will have chance to win holiday to goa, please refer this link	None

Digital Marketing Instructor Profile

Mr Akash

Digital Marketing Consultant

10+ years of core technical and digital marketing Experience.
Akash is a Post graduate in Computer Science from a reputed university.
He has 10+ years’ experience in web development, Web designing & digital Marketing field
Trained more than 2000+ students on digital marketing at Apponix.
5 star ratings from all our students.
Well versed in Web application creation,helping his clients in SEO and digital marketing.
He has an excellent understanding on Digital marketing blue print methodologies
Excellent training delivery skills with an ability to present information well.
Demonstrable experience of being student focused and completing projects to hit deadlines and targets.
Demonstrable experience in delivering training on Digital Marketing

Skills and Experience of our Digital Marketing trainer

Building sales channels
Email Marketing, SMS Marketing
Email automation,Paid traffic
Social Media Marketing, SEO, Affiliate Marketing
Google AdSense, A/B Testing, Blogging
AD words, PHP, Social media management, Targeted Email Campaigns

His past experience includes

Maintaining website and creating landing pages
Managing Social Media, Email Marketing and Mobile Marketing Campaigns.
Designed high end websites with SEO friendly.
Analyzing and improved Business keywords in search engine.
Responsible for website related updates including SEO factors.
Keeping up-to-date with recent algorithm changes.
Monitor and evaluate search results and search performance across the Google search engine
Sitemap building and submission.

Recent Reviews for Akash

Sai Mahekar ( Google Reviews)

“Good to learn the things and have knowledge on Digital Marketing. Akash sir will be the mentor who will be teaching Digital Marketing and he will help you understand the things and will provide you with the live projects. If you are willing to kick start your career join the institute and gain the knowledge.”

Sharanya M

“I have completed digital Marketing from Apponix technologies. I had a great experience learning here. Unlike the other institutes, and I got to learn everything in depth.Thanks to Akash sir excellent teacher and a wel-qualified web designer & developer... thank you so much apponix”

Digital Marketing Specialist Job Responsibilities

Create & execute messaging and competitive positioning strategies for products to create brand awareness, fuel sales growth, and increase customer engagement.
Develop strategies and tactics to expand reach and drive qualified traffic to website.
Work closely with sales team to develop pertinent lead acquisition strategies in different markets.
Communicate the value proposition of products to the sales team and arm them with effective sales tools (presentations, fact sheets, etc.)
Manage and improve lead generation campaigns (including PPL and PPC), measuring results.
Build and maintain close relationships with key industry influencers (editors, journalists, analysts, bloggers).
Drive outbound email campaigns, articles, white papers and press releases.
Develop written materials, and work with agencies and freelance writers when needed.
Work on initiatives to improve SEO.
Assist in design and creation of all promotional materials and marketing campaigns.
Evaluate opportunities for partnerships, sponsorships and advertising on an ongoing basis.
Research and remain knowledgeable of industry trends and competition.
Build client relationships to develop success stories.
Actively manage content on our blog, website and social media channels (Twitter, Linkedin, Facebook.
Optimize SEO-friendly content for both web and mobile platforms
Use social data/metrics, insight, and best practices to implement strategies to optimize use of social media channels
Manage blog calendar and utilize your knowledge of interest to develop meaningful content
Working closely with the Sales, Marketing, and Research & Development teams.

Today the world has gone online. It is all about reaching out to this audience. As online marketing channels open a new way to connect with customers, requirement for digital marketing expertise is increasing.

Digital channels have become the most crucial of all modern marketing tools. Social Media is fast becoming a constituent of digital marketing. Many businesses use a combination of conventional marketing methods and the digital marketing channel. Digital marketing is fast gaining popularity with marketers as it lets them to track their return on investment (RoI) more accurately compared to other regular marketing channels.

Digital marketing training is commonly referred to as online marketing, internet marketing or web marketing.

We provide best digital marketing training in Bangalore.The expression digital marketing has grown in recognition over time, predominantly in certain countries. In the U.S., online marketing is widespread, in Italy it is referred as web marketing but in the U.K. and the rest of the world, digital marketing has become the most familiar term.If you observe the top online brands like Amazon, Google, etc., they’re all dynamic – taking new approaches to increase or retain their online audiences.

To stay ahead you have to optimize. We at Apponix Technologies help you in this with analytics, and once a strategy allows you to get the basics right, then you can continuously improve in the areas of search marketing, and social media marketing.

Digital Marketing is a broad term intended for marketing via digital technologies and mainly through the internet. It is about promoting products or services online.

Due to the growing popularity of marketing via internet, companies are gaining higher profitability and return on investment by adopting digital marketing over traditional marketing. Hence, they seek for skilled professionals to take care of their online marketing front.

Learning Digital Marketing will help you gain a skill-set that will be quite beneficial to your career – be it a full time or freelancing job. It is up to you to pick what sort of Digital Marketer you wish to be.

To become an entrepreneur
To become Freelancer offering Digital Marketing services
To Become a Digital Marketing Trainer
Or to earn money online via Blogging or Affiliate networks

Before deciding to go any longer, it is essential to gain knowledge of what Digital Marketing is all about.

Digital Marketing is experiencing exponential growth across the world. From being a part of the overall marketing lot, digital media has now become the main focus of every company’s marketing plans. As a manager, they need to know how digital media is affecting your company’s branding & sales and how you can leverage to stay ahead of competition in the group.

Students, Marketing professionals, CEO, Career Switchers, Business Owners, IT professionals can take up digital marketing training with from. This course is a solid foundation for middle and senior managers to understand how to leverage the power of Digital Marketing to build brand and grow sales of the organisation hey work for. Whether you are a marketer, or an undergraduate, or a businessman, student, MBA professional, housewife or an engineer, whoever you may be, you can learn this revolutionary trend to move ahead in the career ladder.

After the completion of the Digital Marketing course from Apponix, you will have the following:

Have a strategic understanding of Digital Marketing
Understanding on using it for branding and sales of your company.
Understanding the advantages & limitations
Get acquainted with Best Practices, Tools & Technologies
Blend digital and offline marketing
Plan & manage digital marketing budget.
Manage Reporting & Tracking Metrics
Understanding of the future of Digital Marketing and prepare for it

Paid social media advertising expertise
Sales skills
Specific marketing channel expertise
The ability to think objectively
The ability to execute and analyse drip marketing campaigns
A mix of creativity and analytical abilities
Good copy and visual storytelling abilities
A loving personality
An understanding of WordPress
Self-promotion savvy
Understanding of brevity
The ability to analyse quantifiable metrics
Listening skills
Agility
Basic design skills

There are not many prerequisites to do this course. However knowledge in Marketing and being familiar with Internet is added advantage.

Module 1: Digital marketing Introduction

Introduction to Digital marketing
Comparison of Traditional and Digital Marketing
Statistics of Digital Marketing
Benefits of Digital marketing
Latest Digital marketing trends
Digital Marketing strategy for websites
Challenges in Traditional Application
Career opportunities in digital marketing

Module 2: Website Designing with CMS

Basic Information of Websites
Basics of CMS
Use of WordPress CMS?
WordPress Installation
Understanding the Dashboard
SEO specific plugins

Module 3: Optimizing a Web Site for Online Marketing

Web site Concepts
All about Domain names
Choosing a right hosting company and domain
Analyzing the Website
Web site maintenance and management
Mobile sites

Module 4: Search Engine Optimization (SEO)

What is SEO
How Different types of Search engines work?
Google Analytics
Search Engine Algorithms and Updates
Google Webmasters Tools (Web Console)
Keyword Research Process
Competition Analysis
Google Keyword Planer
On page Optimization strategies
Off Page Optimization Local SEO Strategies
Reports and SERP Management
CMS SEO Plugins
Benefits of Using ROBOTS.TXT
Advantages of Sitemap
Use of .htaccess file in SEO

Module 5: Social Media Marketing

Basics of social media marketing
Facebook fan page creatinG
Facebook marketing
Facebook Paid advertising
YouTube marketing
Twitter marketing
Google+ marketing
LinkedIn marketing
Pinterest marketing

Module 6:Email Marketing

Collecting email addresses
Basics of Email Template Structure>
How to Design Email Templates?
Sending Mails
Email Segmentation

Module 7:Content Marketing

Article marketing
Social media content
Web site and email content
Online Promotion

Module 8: Online Reputation Management

What is Online reputation management
Why business needs online reputation
Focus areas in ORM
ORM strategy

Module 9: Google Ad Sense and Affiliate Marketing

Online money earning strategies
Planning a website for Adsense
What is Adsense?
Implementing Ads in a Website
What is Affiliate Marketing
Types of Affiliate Marketing
Making Money using Affiliate Marketing

Module 10: Google Analytics Topics

Basics of Google analytics
Tools for website analytics
Installing Google Analytics in website
Parameters of Google Analytics
Reporting and Analysis
Goals and Funnels
Segmentation and Filters

Module 11: Online Advertising

Search ads
Display ads
Affiliate marketing
Social media advertising
Local advertising
Email advertising

Module 12: Heat Map

What is a Heat map and its importance
What is a scroll map and its importance

Module 13: Mobile marketing

What is mobile marketing
Best practices of mobile marketing
Types of mobile marketing

Module 14: Hashtag Viral Marketing

How to use Hashtags for your business
Find hashtags related to the main key-board
Research Trending Hashtag
Hashtags on facebook & Twitter to generate traffic
Track your Hashtag impact
Speed it up- tools to detect hashtag strength
Track your Hashtag impact

Module 15: List Building Techniques

List Building techniques

How to design your squeeze page for maximum conversions
Split testing your squeeze pages
Setting up your Broadcast Schedule
Launching your list building campaign

Module 16: Freelancing Techniques

Freelancing website , best practices
Registering on freelancing websites
Applying for online jobs
Micro job sites-application, & posting
Forum promotions Accepting payments

Module 17: Whatsapp Digital Marketing

Whatsapp marketing for business
Communicate better using texts, imagesaudio,videos
Increase audience engagement
Reinforce credibility by providing immediate customer support
Build long-term relationships & create loyal brand advocates

Module 18: Live Streaming

Learn to use live streaming for online branding
Configuring broadcast settings
Different types of broadcast
Create a scope
Promote & interact with your viewers

Module 19: Webinar Marketing

Webnar marketing & benefits
Logistics,Direct interaction
Launch feedbacks, webinar platforms
Webinar tools and services
Guidelines to a successful webinar

Module 20: Media Buying & Selling

Media planning & Optimization
Programmatic Media buying
Sellling & service providers
Media buying campaingns & steps
10 Do’s for a successful media campaign

Module 21: Lead generation

How to create your ‘Bribe‘ offer
How t create A high Converting page
Joining give away events
Adding your offer to Thank you page
Ad swaps- from third party sites

Module 22: Creating a Blog

Steps to blog marketing success
Create your blog- your business details
Customize your blog – be professional
Posting – Getting the word out
Marketing tools-Using them

Module 23: Design Graphics

Graphics effectively communicate
Visual representations of information
Create your own graphic for clients and social media. In 2017 Graphics will rule
Graphics are more appealing then text.

Module 24: Landing Page Techniques

Elements of landing page
Acquiring stunning landing pages
WordPress themes & plugins
CTA placement & optimization
Landing page from third party sites

Module 25: Youtube Marketing

Video optimization
Promoting on YOUTUBE
Monetization
SEO for youtube
Youtube Analytics

Module 26: PPC Training

What is Pay per Click Marketing
Importance & Benefits of PPC
Other Pay -per-Click Provider
What is Google Adwords?
How to set up PPC Campaign
Google Adword Networks
Search Partners-(AOL, Earthlink,
Powered by Google, Site Search

Module 27: PPC Campaign Setup

Google Adword Structure
PPC campaign Navigation
Use Multiple Account
What is “Click-through Rates”
What is impression?
What is “Cost/Conversion”?
What is Tracking Code?

Module 28: Display Network Campaign

Home/Campaigns/Opportunities/Tools & Analysis,Billing,My Account
Google Certification Support

Module 29: Digital Marketing Stratergies

How to Start a Digital Marketing Agency
Where do I get my clients form places and areas to look for?
Approach and Strategies to Convert your prospective clients
How to Pitch to your clients, prove Digital Marketing is superior
Target Oriented Marketing Impress with Analytics
Business Extensions with Upsell & Selling multiple products

Module 30: Become a Certified in 45 Days

Google Analytics
Google Adwords

Pay Per Click also known as PPC or called cost per click is an internet advertising model used to direct traffic to sites, in which advertisers pay the website owner when the ad gets clicked.

Pay Per Click Marketing is a method of utilizing search engine advertising to produce clicks to your web site, rather than “earning” them organically.

The exclusive benefit of PPC Marketing is that Google (and other advertising networks) do not just reward the highest bidders for the particular ad space; they also reward the ads that are very popular with users. Ultimately, Google rewards good presentation.

In contrast to the generalized portal, which strives to drive a high volume of traffic to one site, PPC implements the affiliate model, which gives purchase opportunities wherever people may be browsing. It does this by proposing financial incentives to partner sites. If a partner does not generate sales, it represents no cost to the merchant. Variants include banner exchange, pay-per-click, and revenue sharing packages.

Google AdWords is the single most popular PPC advertising structure in the world. The AdWords platform enables businesses to create ads that appear on Google’s search engine and its other properties.

Search Engine Optimization is the method of showcasing the visibility of a website or a page in a search engine’s un-paid search results.

In general, the earlier the search results the more frequently a site appears in the search results list, the more the visitors it will get from the search engine’s users.

SEO may target diverse kinds of search, which include image search, local search, and industry-specific search. As a web marketing strategy, SEO considers how search engines work, what users look for, the keywords typed into search engines and which search engines are preferred by their targeted audience.

Do remember that the Google search results include paid advertisement (indicated as Ads or Sponsored Ads) as well. Advertising with Google won't have any outcome on a site's presence. Google does not take money to include or rank sites in search results, and it costs nothing to appear in search results.

Apponix Digital Marketing Training locations in Bangalore