Name: Reviews
Brand: Apponix Technologies
Rating: 5 (9970 reviews)

Digital Marketing Course Syllabus

Digital Marketing Topics - Pro (40 Hrs)

1: Digital marketing Introduction

Introduction to Digital marketing
Comparison of Traditional and Digital Marketing
Statistics of Digital Marketing
Benefits of Digital marketing
Latest Digital marketing trends
Digital Marketing strategy for websites
Challenges in Traditional Application

2: Blog Marketing

What is blog?
Types of blogs
Benefits of blogging
Creating a blog
Blog marketing

3: Website Designing with CMS

Basic Information on Websites
Benefits of having a website
Steps to create a website
Platforms available to create a website
Create brand new website using CMS
Web site Concepts
Introduction to domain names
Choosing a right hosting company and domain
Analyzing a website
Web site maintenance and management
Mobile sites

4: Search Engine Optimization (SEO)

Introduction to SEO
How Different types of Search engines work?
Steps for SEO
Funnel of SEO
Understanding Google Algorithm
Types of SEO
On page SEO
Off page SEO
Managing Tags
Website Audit
Google Webmasters Tools (Web Console)
Keyword Research Process
Competition Analysis
Google Keyword Planer
On page Optimization strategies

Landing Page Techniques

Elements of landing page
Acquiring stunning landing pages
WordPress themes & plugins
CTA placement & optimization
Landing page from third party sites

Off Page SEO

Off Page Optimization Local SEO Strategies
Benefits of Using ROBOTS.TXT
Advantages of Sitemap
Use of .htaccess file in SEO
canonicalization in digital marketing
Social Bookmarking & Social sharing.
Blog commenting.
Guest posting.
Forums Submission.
Infographics & Image submissions.
Video Submissions.
PR (Press Release) Submissions.
Document and PPT Submissions.
Directory Submissions.
Classified Submission.
Article Submissions.

Content Marketing

What is content marketing?
Benefits of content marketing
What is plagiarism?
Content writing standards
Social media content

5: Google My Business (GMB)

What is GMB?
Importance of GMB in digital marketing
How to create a Google My Business page?
Listing services in GMB
Product listing in GMB
Store location management in GMB

6: Social Media Marketing

Basics of social media marketing
Social Media Platforms
Social Media Optimization
Hashtag & Viral strategy
Facebook page, group, events creation
Facebook marketing
Facebook Paid advertising
Instagram profile creation
Business account handling
Running ads in Instagram
Twitter profile creation
Creating ads in Twitter
LinkedIn Profile management
LinkedIn Profile management

Whatsapp Digital Marketing

Whatsapp marketing for business
Communicate better using texts, imagestudio,videos
Increase audience engagement

Lead generation

How to create your ‘Bribe‘ offer
How to create A high Converting page
Joining give away events
Adding your offer to Thank you page
Ad swaps- from third party sites

Hashtag Viral Marketing

How to use Hashtags for your business?
Find hashtags related to the main key-board
Research Trending Hashtag
Hashtags on Facebook & Twitter to generate traffic
Tracking your Hashtag
Tools to detect hashtag strength

7: Youtube Marketing

Understanding Youtube marketing
Youtube channel creation
Youtube ads management
Video optimization
Promoting on YOUTUBE
Monetization
SEO for youtube
Youtube Analytics

8: Google Ad Sense

Planning a website for AdSense
What is Google AdSense?
Implementing Ads in a Website
Managing payments

9: Affiliate Marketing

What is Affiliate Marketing?
Types of Affiliate Marketing
Making Money using Affiliate Marketing

10: Google Analytics Topics

Basics of Google analytics
Tools for website analytics
Installing Google Analytics
Parameters of Google Analytics
Reporting and Analysis

11: Email Marketing

Benefits of email marketing
Basics of Email Template Structure
Setting up email campaigns

12: Search Engine Marketing (SEM)

Understanding Search ads and Display ads
Local advertising
App install Ads

Mobile marketing

What is mobile marketing?
Best practices of mobile marketing
Types of mobile marketing

PPC (Pay Per Click)

What is Pay Per Click (PPC)?
Importance & Benefits of PPC
Pay -per-Click Providers
Understanding Google AdWords
Google Adword Structure
Setting up PPC Campaign
PPC campaign Navigation
Understanding “Click-through Rates”
Understanding impression, Cost/Conversion, Tracking code?
Google Adword Networks
Search Partners Networks
The 'Powered by Google' attribution
Network Campaigns
Home/Campaigns/Opportunities/Tools & Analysis, Billing my Account

13: Freelancing

What is freelancing?
How to become a freelancer?
Freelancing websites
Best practices in freelancing
Registering on freelancing websites
Forum promotions
How to get four first freelancing project?

14: Internet Marketing Strategies

How to start a digital marketing agency?
Approaches and Strategies to convert your prospective leads to clients
Target Oriented Marketing with Analytics

15: Digital Marketing Certifications

Introduction to Google Certifications
Google analytics Certification
Google AdWords Certification

Advanced Digital Marketing Topics - Expert (20 Hrs)

1: CMS

Basics of CMS
Use of WordPress CMS?
WordPress Installation
Understanding the Dashboard
SEO specific plugins

2: Online Reputation Management

What is Online reputation management
Why business needs online reputation
Focus areas in ORM
ORM strategy

3: Google Data Studio

What is a Heat map and its importance?
What is a scroll map and its importance?

4: Live Streaming

Learn to use live streaming for online branding
Configuring broadcast settings
Different types of broadcast
Create a scope
Promote & interact with your viewers

5: Webinar Marketing

Webinar marketing & benefits
Logistics, Direct interaction
Launch feedbacks, webinar platforms
Webinar tools and services
Guidelines to a successful webinar

6: Media Buying & Selling

Media planning & Optimization
Programmatic Media buying
Selling & service providers
Media buying campaigns & steps
10 Do’s for a successful media campaign

7: List Building

List Building techniques
How to design your squeeze page for maximum conversions?
Split testing your squeeze pages
Setting up your Broadcast Schedule
Launching your list building campaign

Download Full Digital Marketing Course Syllabus Now

Guaranteed minimum 30 interview chances with placement companies

Mr. Sheikh

Digital Marketing Expert

Mr. Akash

Digital Marketing Expert

Digital Marketing Instructor Profile

10+ years of core technical and digital marketing Experience.
Sheikh is a Postgraduate in Computer Science from a reputed university.
He has 10+ years’ experience in web development, Web designing & Digital Marketing field
Trained more than 2000+ students on digital marketing in Apponix.
5-star ratings from all our students.
Well versed in Web application creation, helping his clients in SEO and digital marketing.
He has an excellent understanding of Digital marketing blueprint methodologies
Excellent training delivery skills with the ability to present information well.
Demonstrable experience of being student-focused and completing projects to hit deadlines and targets.
Demonstrable experience in delivering training on Digital Marketing

Skills and Experience of our Digital Marketing trainer

Building sales channels
Email Marketing, SMS Marketing
Email automation, Paid traffic
Social Media Marketing, SEO, Affiliate Marketing
Google AdSense, A/B Testing, Blogging
AD words, PHP, Social media management, Targeted Email Campaigns

His past experience includes

Maintaining the website and creating landing pages
Managing Social Media, Email Marketing and Mobile Marketing Campaigns.
Designed high-end websites with SEO friendly.
Analyzing and improved Business keywords in search engine.
Responsible for website related updates including SEO factors.
Keeping up-to-date with recent algorithm changes.
Monitor and evaluate search results and search performance across the Google search engine
Sitemap building and submission.

How We Stand Out Among Other Digital Marketing Training Institutes?

@ Apponix

@ Other
institutes

Course fees

Very competitive

Most of the institutes provide at less fees but compromise with the quality of the training

Working Professionals

All our trainers are working professionals

Very few institutes have working professionals as trainers

Trainers Experience

Min 7+ Years experience

Most of the institutes hire full time trainers with very less real time experience

Student Web Portal

We have a dedicated students portal where you will find course materials and technical questions hr questions prepared by it professionals

None

@ Apponix

@ Other
institutes

Class Room Infrastructure

Air conditioned class rooms to make sure our students feel comfortable

Very few

Reference Pay

We pay Rs 1000 for every student you refer.

None

Instalment

Yes its very flexible, you can pay the fees in instalment, we understand the financial situation of the students

Very few institutes

Lab Infrastructure

For most of the courses each student is given with laptop or desktop throughout the course

None

@ Apponix

@ Other
institutes

Who are our trainers?

IT consultants,Solutions Architects, Technical Leads

Most of the institutes hire full time trainers with very little experience

Student’s Ratings

5 ***** ratings from more than 4000 students

Mixed

Trust & Credibility

Very High

Moderate.

Fees Negotiable?

Yes we understand the financial situation of each student

Very few

Why Choose Apponix for Digital Marketing course?

Expert Industry IT professional Trainers
100% Student Trust & credibility
Very Competitive Fees
Excellent Lab Facility
Well Designed Practical Sessions
Guaranteed interviews
Dedicated HR team to support the placement

Digital marketing training in bangalore

Digital Marketing course fees starts from Rs 16,000 at apponix. Also cost varies depends on mode of training. Class room training ususally costs more than online classes. Call us to get more details about the fees, cost duration of the digital marketing courses in bangalore, Duration will be around 60 to 80 hrs

Digital marketing courses in bangalore fees

Request demo class today to get a basic idea on what is covered in Digital marketing course. Our instructors are very helpful assisting professionals or fresh graduates. Digital marketing courses in bangalore fees varies with topics placement & quality of the training. call us today to speak to our Digital marketing trainier

Digital marketing courses in bangalore marathahalli

Apponix offers digital marketing courses in marathahlli since 2015, we have very good trainers at marathahalli.we also provde training in koramangala, jayanagar, BTM

Who Should Do The Digital Marketing Course?

Our digital marketing training program is designed to include every individual from all fields and backgrounds.
FRESHERS, GRADUATES, STUDENTS: - If you are a graduate and still a student, and you do not want a monotonous job, then this is the course for you. If you are fascinated by the digital world and you want to unleash your creative side in the digital world, then you don’t have to go anywhere. You will be able to add a skill to stand out.
MARKETING PROFESSIONALS: - Digital Marketing is inevitable in today’s marketing world. For that, you need to have in-depth knowledge about it to generate more sales, more leads, etc. It is necessary to execute effective strategies and to integrate Digital Marketing strategies in your marketing strategies. It is equally important to maintain a good communication with your digital marketing team and to maintain the brand’s reputation.
WORKING PROFESSIONALS: - As a working professional, you will be constantly looking for a change in your career. You can upgrade your skills or make exciting changes in your work life if you make use of Digital Marketing.
BLOGGERS/VLOGGERS: - If you already have a blog/vlog, you know the power of the digital space. You will surely know how effective the online medium is. This course will help you to understand the digital platforms that you can use to attract more audience.
ENTREPRENEURS, BUSINESS OWNERS: - As a businessman your constant struggle will be to fight with the obstacles. You will be looking for numerous ways to reach out your prospective audience and with the digital marketing, you can reach out the right user. Digital marketing is very cost effective. And this course would help you to understand the jargons used in the digital platforms.

Career Options On The Completion Of The Digital Marketing Training Course

After completing this course, you will have many career options such as,
Work as a freelancer: - If you can’t work on a normal routine or in a particular time schedule, you can prefer to work as a freelancer. This course will help you to acquire new clients, learn about negotiation skills, etc. It will also prepare you to start your career journey as a freelancer.
Start your own business: - Thus the course will help you to start your own business. Now that you are familiar with online platforms, you will know how to market using digital platforms using the right tools and services to reach the right users.
Get a job in digital marketing: - This course will make you a confident digital marketer and also to secure a job of your choice. It will also help you to acquire skills that would add points to your interviews.
Digital media marketing is dynamic and continuously changing industry. There is a revolutionary change in the way consumers are consuming the information. To understand these changes, one must be updated about the latest technologies. This has enhanced job opportunities and Companies are looking for talented and skilled employees. The market is looking for experts who can strategize marketing campaigns, plan and execute data-driven marketing, drive visible impact in the results.
If you love Technology, and there is a passion for learning new-age tools and mediums, then Digital Marketing is for you. Skill sets like SEM &SEO Techniques, Content Creation, Creative roles, and Social media marketing are expected in demand in the future.

Digital Marketing Job Responsibilities

Create & execute messaging and competitive positioning strategies for products to create brand awareness, fuel sales growth, and increase customer engagement.
Develop strategies and tactics to expand reach and drive qualified traffic to the website.
Work closely with the sales team to develop pertinent lead acquisition strategies in different markets.
Communicate the value proposition of products to the sales team and arm them with effective sales tools (presentations, fact sheets, etc.)
Manage and improve lead generation campaigns (including PPL and PPC), measuring results.
Build and maintain close relationships with key industry influencers (editors, journalists, analysts, bloggers).
Drive outbound email campaigns, articles, white papers and press releases.
Develop written materials, and work with agencies and freelance writers when needed.
Work on initiatives to improve SEO.
Assist in the design and creation of all promotional materials and marketing campaigns.
Evaluate opportunities for partnerships, sponsorships and advertising on an ongoing basis.
Research and remain knowledgeable of industry trends and competition.
Build client relationships to develop success stories.
Actively manage content on our blog, website and social media channels (Twitter, Linkedin, Facebook.
Optimize SEO-friendly content for both web and mobile platforms
Use social data/metrics, insight, and best practices to implement strategies to optimize the use of social media channels
Manage blog calendar and utilize your knowledge of interest to develop meaningful content
Working closely with the Sales, Marketing, and Research & Development teams.

FAQs

Will get a job after doing this course?

Indeed, our Digital Marketing course covers all the required advanced promoting modules that are required for the business. Not simply course preparing but also working on live projects and make you ready and fearless for INTERVIEW. The Certificate makes you progressively employable compared with others.

How long is the duration of this course?

This is a 60-day course. It’s a weekday course running from Monday to Friday. The class span will be between 1 – 1:30 hr.

What are the career opportunities in Digital Marketing?

In the digital marketing industry, you get a chance to diversify your skills and pursue a career in many ways. You can work as a professional, start an entrepreneur journey, or offer freelance services and earn money from your own websites.

Why Choose Us?

Expert Industry Trainers

100% Student Trust & credibility

Very Competitive Fees

Excellent Lab Facility

Well Designed Practical Sessions

What is the fee for the Digital Marketing course?

Rs.36000 is the fee for the Digital Marketing course.

What is the cost of a Digital Marketing course in Bangalore?

The cost of a Digital Marketing course in Bangalore ranges from Rs.5000 to Rs.75000.

Which institute is best for Digital Marketing?

Apponix Technologies in Bangalore provides good resources and experienced trainers.

How can I self study Digital Marketing?

There are numerous sources by which you can learn Digital Marketing. You can start with SEO. Many concepts of Digital Marketing is based on SEO principles.

Is Digital Marketing easy?

Yes, it is easy. It is really easy to sign up and create your first campaign.

Can I learn SEO by myself?

Yes, if you are focused and dedicated to studies, then you can learn it.

Does SEO require coding?

No, SEO does not require coding. But you need to know various techniques of SEO.

Is SEO easy?

Yes, it is easy. But it takes a great amount of time and effort to learn it.

How can I learn SEO?

There are numerous blogs and resources regarding SEO. Some of them are, Search engine journal, search engine land, etc.

Is SEO worth paying for?

Yes, Invest in SEO. It will give you the best results.

How fast can I learn SEO?

You can learn SEO in less than 6 months.

Can I do SEO by myself?

Yes, you can do SEO for your business. Do some research and some practice. You can learn how to do SEO for sure.

Digital Marketing Courses in Bangalore with Placement in Marathahalli Vijayanagar Rajajinagar

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Digital Marketing Course Syllabus

Digital Marketing Topics - Pro (40 Hrs)

1: Digital marketing Introduction

2: Blog Marketing

3: Website Designing with CMS

4: Search Engine Optimization (SEO)

Landing Page Techniques

Off Page SEO

Content Marketing

5: Google My Business (GMB)

6: Social Media Marketing

Whatsapp Digital Marketing

Lead generation

Hashtag Viral Marketing

7: Youtube Marketing

8: Google Ad Sense

9: Affiliate Marketing

10: Google Analytics Topics

11: Email Marketing

12: Search Engine Marketing (SEM)

Mobile marketing

PPC (Pay Per Click)

13: Freelancing

14: Internet Marketing Strategies

15: Digital Marketing Certifications

Advanced Digital Marketing Topics - Expert (20 Hrs)

1: CMS

2: Online Reputation Management

3: Google Data Studio

4: Live Streaming

5: Webinar Marketing

6: Media Buying & Selling

7: List Building

Guaranteed minimum 30 interview chances with placement companies

Digital Marketing Instructor Profile

Skills and Experience of our Digital Marketing trainer

His past experience includes

Apponix Ratings

5000+ Satisfied Learners

5/5

5/5

5/5

5/5

Students reviews for Digital Marketing Training in Bangalore

Digital Marketing

Digital Marketing

Digital Marketing

Digital Marketing

Digital Marketing

Our recent placements

SEO Executive

Digital Marketing

Web Analyst

Digital Marketing Executive

SonatA Software

Digital Marketer

2.6 LPA

Student Review

Digital Marketing

Digital Marketing

Digital Marketing

Digital Marketing

Digital Marketing

Digital Marketing

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Salary expectation after completing course

Digital Marketing professionals are offered an excellent salary. Fresher: 2.2 lacs – 3.0 lacs per year 1 – 4 years of experience 3.5 lacs to 6.0 lacs per year 5 or more than 5 years – above 6 lacs per year many professionals earn more than 30 lacs per year in digital marketing field