Digital Marketing Job Responsibilities

• Create & execute messaging and competitive positioning strategies for products to create brand awareness, fuel sales growth, and increase customer engagement.
• Develop strategies and tactics to expand reach and drive qualified traffic to website.
• Work closely with sales team to develop pertinent lead acquisition strategies in different markets.
• Communicate the value proposition of products to the sales team and arm them with effective sales tools (presentations, fact sheets, etc.)
• Manage and improve lead generation campaigns (including PPL and PPC), measuring results.
• Build and maintain close relationships with key industry influencers (editors, journalists, analysts, bloggers).
• Drive outbound email campaigns, articles, white papers and press releases.
• Develop written materials, and work with agencies and freelance writers when needed.
• Work on initiatives to improve SEO.
• Assist in design and creation of all promotional materials and marketing campaigns.
• Evaluate opportunities for partnerships, sponsorships and advertising on an ongoing basis.
• Research and remain knowledgeable of industry trends and competition.
• Build client relationships to develop success stories.
• Actively manage content on our blog, website and social media channels (Twitter, Linkedin, Facebook.
• Optimize SEO-friendly content for both web and mobile platforms
• Use social data/metrics, insight, and best practices to implement strategies to optimize use of social media channels
• Manage blog calendar and utilize your knowledge of interest to develop meaningful content
• Working closely with the Sales, Marketing, and Research & Development teams.