Digital Marketing Training in Bangalore

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Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach consumers. The key objective is to promote brands through various forms of digital media.

Digital marketing includes Internet marketing techniques, such as

  • Search Engine 0ptimization (SEO)
  • Search Engine Marketing (SEM)
  • Link Building
  • Social Media Marketing
  • Display Advertising
  • Online Marketiong

How we standout among other training institutes ?

@ Apponix @ Other institutes
Course fees Very competitive and affordable. Most of the institutes provide at less fees but compromise with the quality of the training
Placement assistance We have a dedicated HR team to help students in placement and tied with leading job portals. Most of the institutes may make false promises
Dedicated HR team Yes None
Working Professionals as trainers Yes Very Few
Trainers Experience Min 7+ Years experience Most of the institutes hire full time trainers with very less real time experience
Student Web Portal We have a dedicated students portal where you will find course materials and technical questions hr questions prepared by it professionals None
Class Room Infrastructure All classrooms are Air conditined to make sure our students feel comfortable Very few institutes
Reference Pay We pay Rs 1000 for every student you refer. None
Pay After Job Yes, for most of the courses students can pay part of the fees after they get a job None, You need to pay full fess before joining
Instalments Yes its very flexible, you can pay the fees in installments, we understand the finacial situation of the students Very few institutes
Lab Infrastructure For most of the courses each student is given with laptop or desktop throughout the course None
Who are our trainers?
IT consultants,IT project managers, Solutions Architects, Technical Leads Most of the institutes hire full time trainers with very little experience
Student's Ratings 5 ***** ratings from more than 4000 students Mixed
Trust & Credibility  Very High Moderate.
Fees Negotiable? Definitely yes we understand the financial situation of each student Very few
Refer and Win We run refer and win a holiday every 6 months, All referers will have chance to win holiday to goa, please refer this link None

Digital Marketing Instructor Profile

Mr Akash

Digital Marketing Consultant

  • 10+ years of core technical and digital marketing Experience.
  • Akash is a Post graduate in Computer Science from a reputed university.
  • He has 10+ years’ experience in web development, Web designing & digital Marketing field
  • Trained more than 2000+ students on digital marketing at Apponix.
  • 5 star ratings from all our students.
  • Well versed in Web application creation,helping his clients in SEO and digital marketing.
  • He has an excellent understanding on Digital marketing blue print methodologies
  • Excellent training delivery skills with an ability to present information well.
  • Demonstrable experience of being student focused and completing projects to hit deadlines and targets.
  • Demonstrable experience in delivering training on Digital Marketing

Skills and Experience of our Digital Marketing trainer

  • Building sales channels
  • Email Marketing, SMS Marketing
  • Email automation,Paid traffic
  • Social Media Marketing, SEO, Affiliate Marketing
  • Google AdSense, A/B Testing, Blogging
  • AD words, PHP, Social media management, Targeted Email Campaigns

His past experience includes

  • Maintaining website and creating landing pages
  • Managing Social Media, Email Marketing and Mobile Marketing Campaigns.
  • Designed high end websites with SEO friendly.
  • Analyzing and improved Business keywords in search engine.
  • Responsible for website related updates including SEO factors.
  • Keeping up-to-date with recent algorithm changes.
  • Monitor and evaluate search results and search performance across the Google search engine
  • Sitemap building and submission.

Recent Reviews for Akash

Sai Mahekar ( Google Reviews)

“Good to learn the things and have knowledge on Digital Marketing. Akash sir will be the mentor who will be teaching Digital Marketing and he will help you understand the things and will provide you with the live projects. If you are willing to kick start your career join the institute and gain the knowledge.”

Sharanya M

“I have completed digital Marketing from Apponix technologies. I had a great experience learning here. Unlike the other institutes, and I got to learn everything in depth.Thanks to Akash sir excellent teacher and a wel-qualified web designer & developer... thank you so much apponix”

Digital Marketing Specialist Job Responsibilities

  1. Create & execute messaging and competitive positioning strategies for  products to create brand awareness, fuel sales growth, and increase customer engagement.
  2. Develop strategies and tactics to expand reach and drive qualified traffic to website.
  3. Work closely with sales team to develop pertinent lead acquisition strategies in different markets.
  4. Communicate the value proposition of products to the sales team and arm them with effective sales tools (presentations, fact sheets, etc.)
  5. Manage and improve lead generation campaigns (including PPL and PPC), measuring results.
  6. Build and maintain close relationships with key industry influencers (editors, journalists, analysts, bloggers).
  7. Drive outbound email campaigns, articles, white papers and press releases.
  8. Develop written materials, and work with agencies and freelance writers when needed.
  9. Work on initiatives to improve SEO.
  10. Assist in design and creation of all promotional materials and marketing campaigns.
  11. Evaluate opportunities for partnerships, sponsorships and advertising on an ongoing basis.
  12. Research and remain knowledgeable of industry trends and competition.
  13. Build client relationships to develop success stories.
  14. Actively manage content on our blog, website and social media channels (Twitter, Linkedin, Facebook.
  15. Optimize SEO-friendly content for both web and mobile platforms
  16. Use social data/metrics, insight, and best practices to implement strategies to optimize use of social media channels
  17. Manage blog calendar and utilize your knowledge of interest to develop meaningful content
  18. Working closely with the Sales, Marketing, and Research & Development teams.

Digital Marketing Training in Bangalore Marathahalli, BTM

Today the world has gone online. It is all about reaching out to this audience. As online marketing channels open a new way to connect with customers, requirement for digital marketing expertise is increasing.

Digital channels have become the most crucial of all modern marketing tools. Social Media is fast becoming a constituent of digital marketing. Many businesses use a combination of conventional marketing methods and the digital marketing channel. Digital marketing is fast gaining popularity with marketers as it lets them to track their return on investment (RoI) more accurately compared to other regular marketing channels.

Digital marketing training is commonly referred to as online marketing, internet marketing or web marketing.

We provide best digital marketing training in Bangalore.The expression digital marketing has grown in recognition over time, predominantly in certain countries. In the U.S., online marketing is widespread, in Italy it is referred as web marketing but in the U.K. and the rest of the world, digital marketing has become the most familiar term.If you observe the top online brands like Amazon, Google, etc., they’re all dynamic – taking new approaches to increase or retain their online audiences.

To stay ahead you have to optimize. We at Apponix Technologies help you in this with analytics, and once a strategy allows you to get the basics right, then you can continuously improve in the areas of search marketing, and social media marketing.

Best Digital Marketing Institute in Bangalore

Digital Marketing is a broad term intended for marketing via digital technologies and mainly through the internet. It is about promoting products or services online.

Due to the growing popularity of marketing via internet, companies are gaining higher profitability and return on investment by adopting digital marketing over traditional marketing. Hence, they seek for skilled professionals to take care of their online marketing front.

Learning Digital Marketing will help you gain a skill-set that will be quite beneficial to your career – be it a full time or freelancing job. It is up to you to pick what sort of Digital Marketer you wish to be.

  • To become an entrepreneur
  • To become Freelancer offering Digital Marketing services
  • To Become a Digital Marketing Trainer
  • Or to earn money online via Blogging or Affiliate networks

Before deciding to go any longer, it is essential to gain knowledge of what Digital Marketing is all about.

Why you should learn Digital Marketing?

Digital Marketing is experiencing exponential growth across the world. From being a part of the overall marketing lot, digital media has now become the main focus of every company’s marketing plans. As a manager, they need to know how digital media is affecting your company’s branding & sales and how you can leverage to stay ahead of competition in the group.

Who should do this Digital Marketing Course?

Students, Marketing professionals, CEO, Career Switchers, Business Owners, IT professionals can take up digital marketing training with from. This course is a solid foundation for middle and senior managers to understand how to leverage the power of Digital Marketing to build brand and grow sales of the organisation hey work for. Whether you are a marketer, or an undergraduate, or a businessman, student, MBA professional, housewife or an engineer, whoever you may be, you can learn this revolutionary trend to move ahead in the career ladder.

What are the different objectives of doing this Digital Marketing course?

After the completion of the Digital Marketing course from Apponix, you will have the following:

  1. Have a strategic understanding of Digital Marketing
  2. Understanding on using it for branding and sales of your company.
  3. Understanding the advantages & limitations
  4. Get acquainted with Best Practices, Tools & Technologies
  5. Blend digital and offline marketing
  6. Plan & manage digital marketing budget.
  7. Manage Reporting & Tracking Metrics
  8. Understanding of the future of Digital Marketing and prepare for it

What are the skills you will be learning after completing Digital Marketing Training from Apponix?

  1. Paid social media advertising expertise
  2. Sales skills
  3. Specific marketing channel expertise
  4. The ability to think objectively
  5. The ability to execute and analyse drip marketing campaigns
  6. A mix of creativity and analytical abilities
  7. Good copy and visual storytelling abilities
  8. A loving personality
  9. An understanding of WordPress
  10. Self-promotion savvy
  11. Understanding of brevity
  12. The ability to analyse quantifiable metrics
  13. Listening skills
  14. Agility
  15. Basic design skills

What are the pre-requisites required for Digital Marketing Course?

There are not many prerequisites to do this course. However knowledge in Marketing and being familiar with Internet is added advantage.

Digital marketing Course Content

Module 1: Digital marketing Introduction
  1. Introduction to Digital marketing
  2. Comparison of Traditional and Digital Marketing
  3. Statistics of Digital Marketing
  4. Benefits of Digital marketing
  5. Latest Digital marketing trends
  6. Digital Marketing strategy for websites
  7. Challenges in Traditional Application
  8. Career opportunities in digital marketing
Module 2: Website Designing with CMS
  1. Basic Information of Websites
  2. Basics of CMS
  3. Use of WordPress CMS?
  4. WordPress Installation
  5. Understanding the Dashboard
  6. SEO specific plugins
Module 3: Optimizing a Web Site for Online Marketing
  1. Web site Concepts
  2. All about Domain names
  3. Choosing a right hosting company and domain
  4. Analyzing the Website
  5. Web site maintenance and management
  6. Mobile sites
Module 4: Search Engine Optimization (SEO)
  1. What is SEO
  2. How Different types of Search engines work?
  3. Google Analytics
  4. Search Engine Algorithms and Updates
  5. Google Webmasters Tools (Web Console)
  6. Keyword Research Process
  7. Competition Analysis
  8. Google Keyword Planer
  9. On page Optimization strategies
  10. Off Page Optimization Local SEO Strategies
  11. Reports and SERP Management
  12. CMS SEO Plugins
  13. Benefits of Using ROBOTS.TXT
  14. Advantages of Sitemap
  15. Use of .htaccess file in SEO
Module 5: Social Media Marketing
  1. Basics of social media marketing
  2. Facebook fan page creatinG
  3. Facebook marketing
  4. Facebook Paid advertising
  5. YouTube marketing
  6. Twitter marketing
  7. Google+ marketing
  8. LinkedIn marketing
  9. Pinterest marketing
Module 6:Email Marketing
  1. Collecting email addresses
  2. Basics of Email Template Structure>
  3. How to Design Email Templates?
  4. Sending Mails
  5. Email Segmentation
Module 7:Content Marketing
  1. Article marketing
  2. Social media content
  3. Web site and email content
  4. Online Promotion
Module 8: Online Reputation Management
  1. What is Online reputation management
  2. Why business needs online reputation
  3. Focus areas in ORM
  4. ORM strategy
Module 9: Google Ad Sense and Affiliate Marketing
  1. Online money earning strategies
  2. Planning a website for Adsense
  3. What is Adsense?
  4. Implementing Ads in a Website
  5. What is Affiliate Marketing
  6. Types of Affiliate Marketing
  7. Making Money using Affiliate Marketing
Module 10: Google Analytics Topics
  1. Basics of Google analytics
  2. Tools for website analytics
  3. Installing Google Analytics in website
  4. Parameters of Google Analytics
  5. Reporting and Analysis
  6. Goals and Funnels
  7. Segmentation and Filters
Module 11: Online Advertising
  1. Search ads
  2. Display ads
  3. Affiliate marketing
  4. Social media advertising
  5. Local advertising
  6. Email advertising
Module 12: Heat Map
  1. What is a Heat map and its importance
  2. What is a scroll map and its importance
Module 13: Mobile marketing
  1. What is mobile marketing
  2. Best practices of mobile marketing
  3. Types of mobile marketing
Module 14: Hashtag Viral Marketing
  1. How to use Hashtags for your business
  2. Find hashtags related to the main key-board
  3. Research Trending Hashtag
  4. Hashtags on facebook & Twitter to generate traffic
  5. Track your Hashtag impact
  6. Speed it up- tools to detect hashtag strength
  7. Track your Hashtag impact
Module 15: List Building Techniques
List Building techniques
  1. How to design your squeeze page for maximum conversions
  2. Split testing your squeeze pages
  3. Setting up your Broadcast Schedule
  4. Launching your list building campaign
Module 16: Freelancing Techniques
  1. Freelancing website , best practices
  2. Registering on freelancing websites
  3. Applying for online jobs
  4. Micro job sites-application, & posting
  5. Forum promotions Accepting payments
Module 17: Whatsapp Digital Marketing
  1. Whatsapp marketing for business
  2. Communicate better using texts, imagesaudio,videos
  3. Increase audience engagement
  4. Reinforce credibility by providing immediate customer support
  5. Build long-term relationships & create loyal brand advocates
Module 18: Live Streaming
  1. Learn to use live streaming for online branding
  2. Configuring broadcast settings
  3. Different types of broadcast
  4. Create a scope
  5. Promote & interact with your viewers
Module 19: Webinar Marketing
  1. Webnar marketing & benefits
  2. Logistics,Direct interaction
  3. Launch feedbacks, webinar platforms
  4. Webinar tools and services
  5. Guidelines to a successful webinar
Module 20: Media Buying & Selling
  1. Media planning & Optimization
  2. Programmatic Media buying
  3. Sellling & service providers
  4. Media buying campaingns & steps
  5. Do’s for a successful media campaign
Module 21: Lead generation
  1. How to create your ‘Bribe‘ offer
  2. How to create A high Converting page
  3. Joining give away events
  4. Adding your offer to Thank you page
  5. Ad swaps- from third party sites
Module 22: Creating a Blog
  1. Steps to blog marketing success
  2. Create your blog- your business details
  3. Customize your blog – be professional
  4. Posting – Getting the word out
  5. Marketing tools-Using them
Module 23: Design Graphics
  1. Graphics effectively communicate
  2. Visual representations of information
  3. Create your own graphic for clients and social media. In 2019 Graphics will rule
  4. Graphics are more appealing then text.
Module 24: Landing Page Techniques
  1. Elements of landing page
  2. Acquiring stunning landing pages
  3. WordPress themes & plugins
  4. CTA placement & optimization
  5. Landing page from third party sites
Module 25: Youtube Marketing
  1. Video optimization
  2. Promoting on YOUTUBE
  3. Monetization
  4. SEO for youtube
  5. Youtube Analytics
Module 26: PPC Training
  1. What is Pay per Click Marketing
  2. Importance & Benefits of PPC
  3. Other Pay -per-Click Provider
  4. What is Google Adwords?
  5. How to set up PPC Campaign
  6. Google Adword Networks
  7. Search Partners-(AOL, Earthlink,
  8. Powered by Google, Site Search
Module 27: PPC Campaign Setup
  1. Google Adword Structure
  2. PPC campaign Navigation
  3. Use Multiple Account
  4. What is “Click-through Rates”
  5. What is impression?
  6. What is “Cost/Conversion”?
  7. What is Tracking Code?
Module 28: Display Network Campaign
  1. Home/Campaigns/Opportunities/Tools & Analysis,Billing,My Account
  2. Google Certification Support
Module 29: Digital Marketing Stratergies
  1. How to Start a Digital Marketing Agency
  2. Where do I get my clients form places and areas to look for?
  3. Approach and Strategies to Convert your prospective clients
  4. How to Pitch to your clients, prove Digital Marketing is superior
  5. Target Oriented Marketing Impress with Analytics
  6. Business Extensions with Upsell & Selling multiple products
Module 30: Become a Certified in 60 Days
  • Google Analytics
  • Google Adwords

What are PPC - Pay Per Click / Google AdWords in Digital Marketing?

Pay Per Click also known as PPC or called cost per click is an internet advertising model used to direct traffic to sites, in which advertisers pay the website owner when the ad gets clicked.

Pay Per Click Marketing is a method of utilizing search engine advertising to produce clicks to your web site, rather than “earning” them organically.

The exclusive benefit of PPC Marketing is that Google (and other advertising networks) do not just reward the highest bidders for the particular ad space; they also reward the ads that are very popular with users. Ultimately, Google rewards good presentation.

In contrast to the generalized portal, which strives to drive a high volume of traffic to one site, PPC implements the affiliate model, which gives purchase opportunities wherever people may be browsing. It does this by proposing financial incentives to partner sites. If a partner does not generate sales, it represents no cost to the merchant. Variants include banner exchange, pay-per-click, and revenue sharing packages.

Google AdWords is the single most popular PPC advertising structure in the world. The AdWords platform enables businesses to create ads that appear on Google’s search engine and its other properties.

Importance of SEO ( Search engine Optimization) in Digital Marketing

Search Engine Optimization is the method of showcasing the visibility of a website or a page in a search engine’s un-paid search results.

In general, the earlier the search results the more frequently a site appears in the search results list, the more the visitors it will get from the search engine’s users.

SEO may target diverse kinds of search, which include image search, local search, and industry-specific search. As a web marketing strategy, SEO considers how search engines work, what users look for, the keywords typed into search engines and which search engines are preferred by their targeted audience.

Do remember that the Google search results include paid advertisement (indicated as Ads or Sponsored Ads) as well. Advertising with Google won't have any outcome on a site's presence. Google does not take money to include or rank sites in search results, and it costs nothing to appear in search results.