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Get Digital Marketing Training in Patna from Industry Experts, Get Certified

Digital Marketing Training offered by Apponix in Patna is handled by expert trainers who possess Google certifications. The aim is to enable the trainees to get expertise in the concepts, from basic to advanced level, with great practical knowledge. Patna is one of the hotspots of IT industries in India, a greater probability of quick and fresher placements can be traced here. easy tracking of technological advancements is also made.

Digital Marketing Training Course Objectives

  • Understanding Digital Marketing, and its types
  • Learn how to do Market Research
  • Gain skills of targeting customers in Search, Social, Email, Web and so on
  • Using different tools for the research in Key Words
  • E-commerce SEO and Local SEO
  • Global WebMaster and Bing WebMaster
  • Get to know the terminologies and in-depth concepts of On-Page Optimization like Domain and Host Selection, URL Optimization, 301 Redirection, 404 Error Pages, Robot.txt, etc.
  • Off-Page Optimization including submissions of Directory, Web 2.0, Image, Video, PPT, PDF, Forum, etc.
  • Freelancing and Lead Generation, Blog creation, and Digital Marketing Strategies
  • Google Analytics, Google Ad Sense, Affiliate Marketing, E-mail Marketing, PPC, etc.

Digital Marketing Course Syllabus

Digital Marketing Topics - Pro (40 Hrs)

  • 1: Digital marketing Introduction

  • Introduction to Digital marketing
  • Comparison of Traditional and Digital Marketing
  • Statistics of Digital Marketing
  • Benefits of Digital marketing
  • Latest Digital marketing trends
  • Digital Marketing strategy for websites
  • Challenges in Traditional Application

  • 2: Blog Marketing

  • What is blog?
  • Types of blogs
  • Benefits of blogging
  • Creating a blog
  • Blog marketing

  • 3: Website Designing with CMS

  • Basic Information on Websites
  • Benefits of having a website
  • Steps to create a website
  • Platforms available to create a website
  • Create brand new website using CMS
  • Web site Concepts
  • Introduction to domain names
  • Choosing a right hosting company and domain
  • Analyzing a website
  • Web site maintenance and management
  • Mobile sites

  • 4: Search Engine Optimization (SEO)

  • Introduction to SEO
  • How Different types of Search engines work?
  • Steps for SEO
  • Funnel of SEO
  • Understanding Google Algorithm
  • Types of SEO
  • On page SEO
  • Off page SEO
  • Managing Tags
  • Website Audit
  • Google Webmasters Tools (Web Console)
  • Keyword Research Process
  • Competition Analysis
  • Google Keyword Planer
  • On page Optimization strategies

  • Landing Page Techniques

  • Elements of landing page
  • Acquiring stunning landing pages
  • WordPress themes & plugins
  • CTA placement & optimization
  • Landing page from third party sites

  • Off Page SEO

  • Off Page Optimization Local SEO Strategies
  • Benefits of Using ROBOTS.TXT
  • Advantages of Sitemap
  • Use of .htaccess file in SEO
  • canonicalization in digital marketing
  • Social Bookmarking & Social sharing.
  • Blog commenting.
  • Guest posting.
  • Forums Submission.
  • Infographics & Image submissions.
  • Video Submissions.
  • PR (Press Release) Submissions.
  • Document and PPT Submissions.
  • Directory Submissions.
  • Classified Submission.
  • Article Submissions.

  • Content Marketing

  • What is content marketing?
  • Benefits of content marketing
  • What is plagiarism?
  • Content writing standards
  • Social media content

  • 5: Google My Business (GMB)

  • What is GMB?
  • Importance of GMB in digital marketing
  • How to create a Google My Business page?
  • Listing services in GMB
  • Product listing in GMB
  • Store location management in GMB

  • 6: Social Media Marketing

  • Basics of social media marketing
  • Social Media Platforms
  • Social Media Optimization
  • Hashtag & Viral strategy
  • Facebook page, group, events creation
  • Facebook marketing
  • Facebook Paid advertising
  • Instagram profile creation
  • Business account handling
  • Running ads in Instagram
  • Twitter profile creation
  • Creating ads in Twitter
  • LinkedIn Profile management
  • LinkedIn Profile management

  • Whatsapp Digital Marketing

  • Whatsapp marketing for business
  • Communicate better using texts, imagestudio,videos
  • Increase audience engagement

  • Lead generation

  • How to create your ‘Bribe‘ offer
  • How to create A high Converting page
  • Joining give away events
  • Adding your offer to Thank you page
  • Ad swaps- from third party sites

  • Hashtag Viral Marketing

  • How to use Hashtags for your business?
  • Find hashtags related to the main key-board
  • Research Trending Hashtag
  • Hashtags on Facebook & Twitter to generate traffic
  • Tracking your Hashtag
  • Tools to detect hashtag strength

  • 7: Youtube Marketing

  • Understanding Youtube marketing
  • Youtube channel creation
  • Youtube ads management
  • Video optimization
  • Promoting on YOUTUBE
  • Monetization
  • SEO for youtube
  • Youtube Analytics

  • 8: Google Ad Sense

  • Planning a website for AdSense
  • What is Google AdSense?
  • Implementing Ads in a Website
  • Managing payments

  • 9: Affiliate Marketing

  • What is Affiliate Marketing?
  • Types of Affiliate Marketing
  • Making Money using Affiliate Marketing

  • 10: Google Analytics Topics

  • Basics of Google analytics
  • Tools for website analytics
  • Installing Google Analytics
  • Parameters of Google Analytics
  • Reporting and Analysis

  • 11: Email Marketing

  • Benefits of email marketing
  • Basics of Email Template Structure
  • Setting up email campaigns

  • 12: Search Engine Marketing (SEM)

  • Understanding Search ads and Display ads
  • Local advertising
  • App install Ads

  • Mobile marketing

  • What is mobile marketing?
  • Best practices of mobile marketing
  • Types of mobile marketing

  • PPC (Pay Per Click)

  • What is Pay Per Click (PPC)?
  • Importance & Benefits of PPC
  • Pay -per-Click Providers
  • Understanding Google AdWords
  • Google Adword Structure
  • Setting up PPC Campaign
  • PPC campaign Navigation
  • Understanding “Click-through Rates”
  • Understanding impression, Cost/Conversion, Tracking code?
  • Google Adword Networks
  • Search Partners Networks
  • The 'Powered by Google' attribution
  • Network Campaigns
  • Home/Campaigns/Opportunities/Tools & Analysis, Billing my Account

  • 13: Freelancing

  • What is freelancing?
  • How to become a freelancer?
  • Freelancing websites
  • Best practices in freelancing
  • Registering on freelancing websites
  • Forum promotions
  • How to get four first freelancing project?
    • 14: Internet Marketing Strategies

    • How to start a digital marketing agency?
    • Approaches and Strategies to convert your prospective leads to clients
    • Target Oriented Marketing with Analytics

    • 15: Digital Marketing Certifications

    • Introduction to Google Certifications
    • Google analytics Certification
    • Google AdWords Certification

Advanced Digital Marketing Topics - Expert (20 Hrs)

  • 1: CMS

  • Basics of CMS
  • Use of WordPress CMS?
  • WordPress Installation
  • Understanding the Dashboard
  • SEO specific plugins

  • 2: Online Reputation Management

  • What is Online reputation management
  • Why business needs online reputation
  • Focus areas in ORM
  • ORM strategy

  • 3: Google Data Studio

  • What is a Heat map and its importance?
  • What is a scroll map and its importance?

  • 4: Live Streaming

  • Learn to use live streaming for online branding
  • Configuring broadcast settings
  • Different types of broadcast
  • Create a scope
  • Promote & interact with your viewers

  • 5: Webinar Marketing

  • Webinar marketing & benefits
  • Logistics, Direct interaction
  • Launch feedbacks, webinar platforms
  • Webinar tools and services
  • Guidelines to a successful webinar

  • 6: Media Buying & Selling

  • Media planning & Optimization
  • Programmatic Media buying
  • Selling & service providers
  • Media buying campaigns & steps
  • 10 Do’s for a successful media campaign

  • 7: List Building

  • List Building techniques
  • How to design your squeeze page for maximum conversions?
  • Split testing your squeeze pages
  • Setting up your Broadcast Schedule
  • Launching your list building campaign
Download Full Digital Marketing Course Syllabus Now

Guaranteed minimum 30 interview chances with placement companies

Students Feedback for Digital Marketing Training in Patna

Chaitanya G
Chaitanya G

Very inspirational trainer. He is very cooperative. Even after the trainer he helped me a lot in clearing my doubts and worries.

Digital Marketing Expert
Ganga Mahesh
Ganga Mahesh

I had a very unique experience at Apponix. Good and flexible trainer. Very knowledgeable.

Digital Marketing Analyst
Chandini Hp
Chandini Hp

The trainer is very good and friendly. His experience helped us a lot. He is good with the subject he deals with.

Digital Marketing Analyst
Mr. Sheikh

Digital Marketing Expert

Mr. Akash

Digital Marketing Expert

Digital Marketing Instructor Profile

  • Digital Marketing professional with 12 + years of experience
  • He is up-to-date in trending technologies and upcoming requirements of Digital Marketing and tools
  • Experienced with many real-time projects.
  • A well-reputed high-grade certified professional
  • 5 star rated trainer with the recommendable teaching style
  • 2000+ students were trained with utmost efficiency
  • Well-informed in Web Application, Digital Marketing blueprint methodologies, and SEO.
  • Good in Email, SMS, Social Media and Affiliate Marketing, Google Ad Sense, A/B Testing, Blogging, Email Automation, and so on.
  • He had designed High-end websites with SEO-friendly
  • Keen updation in changing algorithm changes

Skills and Experience of our Digital Marketing trainer

  • Building sales channels
  • Email Marketing, SMS Marketing
  • Email automation, Paid traffic
  • Social Media Marketing, SEO, Affiliate Marketing
  • Google AdSense, A/B Testing, Blogging
  • AD words, PHP, Social media management, Targeted Email Campaigns

His experience includes

  • Maintaining a website and creating landing pages
  • Managing Social Media, Email Marketing, and Mobile Marketing Campaigns.
  • Designed high-end websites with SEO friendly.
  • Analyzing and improved Business keywords in search engines.
  • Responsible for website-related updates including SEO factors.
  • Keeping up-to-date with recent algorithm changes.
  • Monitor and evaluate search results and search performance across the Google search engine
  • Sitemap building and submission.

Apponix Ratings

apponix +11000 Satisfied Learners









Student Review

Harini quotes
Harini Sree

Excellent learning experience. The trainer found time to clear all our doubt with immense patience. Thanks a lot sir. Good teaching methods.

Harshita quotes
Harshitha Muppala

It was a wonderful experience to learn at Apponix. The staffs are very friendly. The trainer is too supportive and motivating.

Jahnavi quotes
Jahnavi p

All the topics were covered without any delay. Good number of practical sessions was provided. Thanks a lot Apponix.

Salary expectation after completing the course

Digital Marketing is facing a great hike in demand around the world. A fresher professional in digital marketing can earn a starting annual salary of INR 2.5 – 4 lakhs per year. It varies according to the certifications and experience. A professional with more than 5 years of experience can earn a minimum of 6-8 lakhs per annum.

Career after Digital Marketing training

The experts have calculated millions of job openings around the globe, especially in this digital scenario. The training assures 100% placement either hired by a firm or finding a way in freelancing.

Why should I Learn Digital Marketing?

  • Today everyone is on a digital platform.
  • Customers go behind reputed and eye-catching websites and web pages.
  • In this scenario, it is inevitable and hopeful to learn digital marketing tools and techniques
  • Most of the companies including the corporate giants like Google, Facebook, etc. depend on digital marketing.
  • This is completely job-oriented training. Being the fastest growing area the scope again increases.
  • As per the market calculations, there expects an opening of more than 5 lakhs job in digital marketing.

Digital Marketing Training in Patna

  • Apponix Technologies aims to prepare the trainees to meet the standards and trends of the industry.
  • We offer the most competitive classes in both theory and practical with live industry projects.


How can I prepare for the certification?

  • We have well efficient and student-friendly instructors to provide you with necessary advices and instructions. They will clarify you doubts about the training and courses, and help to plan you in how to prepare and qualify the examinations.
  • Who can take the training?

  • Fresher graduates, graduates, diploma holders, entrepreneurs and anyone looking forward for better career expansion.
  • What is the duration of the course?

  • Approximately 60 days.
  • Do I get certificate after completion of the course?

  • Yes all our students get course completion certificate.
  • Can I pay course fees in installments?

  • Yes,definitely you can pay in installments.
  • What are the assistances can I expect from you?

  • Resume preparation,Interview Prepration and Certification guidance
  • What is Apponix Certified Professional Certificate?

  • After completion of the course we will conduct a exam, and if you get 80% or more in the exam you will get Apponix Certified Professional Certificate.
  • Who is my instructor?

  • Your instructor is a 15+ years experienced graphic designer, Animator & multimedia expert.
  • How much is course Fees?

  • Please call us to get best discounted corse fees
  • Why should I choose Apponix?

  • 200+ tied-up client companies to assist in placement
  • 98% student satisfaction
  • Experiences and expert trainers who have working experiences in top ranked IT companies all over India and abroad.
  • Flexible timings and study-friendly atmosphere.
  • Syllabus prepared meeting the demand of upcoming trends in market and technologies
  • Continuous tracking of industrial needs and enables the students to face any interviews and tests.
  • Highest rating from students and guardians
  • Resume preparation