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Digital Marketing Course Objectives

  • Understanding the fundamentals of Digital Marketing
  • Social Media Marketing, Webinar Marketing
  • Understanding Content Marketing
  • Google AdSense and Affiliate Marketing
  • Google Display Network Campaigns
  • Google Display Network Campaigns
  • Generating Leads with various methods
  • Creating a blog using CMS
  • Hashtag Viral Marketing
  • WhatsApp Marketing
  • Bulk Email Marketing using different software vendors
  • Landing Page Techniques
  • Understanding Google Analytics, PPC
  • Become a google, Bing certified in 60 days

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Digital Marketing Course Syllabus

  • 1: Digital marketing Introduction

  • Introduction to Digital marketing
  • Comparison of Traditional and Digital Marketing
  • Statistics of Digital Marketing
  • Benefits of Digital marketing
  • Latest Digital marketing trends
  • Digital Marketing strategy for websites
  • Challenges in Traditional Application
  • Career opportunities in digital marketing

  • 2: Content Marketing

  • Article and promotional marketing
  • Social media content
  • Web site and email content
  • Online Promotion

  • 3: Heat Map

  • What is a Heat map and its importance
  • What is a scroll map

  • 4: Social Media

  • Basics of social media marketing
  • Facebook fan page creating
  • Facebook marketing
  • Facebook Paid advertising
  • YouTube marketing
  • Twitter marketing
  • LinkedIn marketing
  • Pinterest marketing

  • 5: Google Ad Sense and Affiliate Marketing

  • Online money earning strategies
  • Planning a website for Adsense
  • What is Adsense?
  • Implementing Ads in a Website
  • What is Affiliate Marketing
  • Types of Affiliate Marketing
  • Making Money using Affiliate Marketing

  • 6: Webinar Marketing

  • Webinar marketing & benefits
  • Logistics, Direct interaction
  • Launch feedbacks, webinar platforms
  • Webinar tools and services
  • Guidelines for a successful webinar

  • 7: Keyword Research & Competition Analysis

  • Introduction to Keyword Research
  • Types of Keywords
  • Keyword Research Methodology
  • Business Analysis
  • Product/Services Categorization
  • Google Keyword Planner Tool
  • In-depth Analysis with Keyword Planner
  • Other Keyword Tools
  • Competition Analysis
  • Manual Competition Analysis
  • Paid Competition Analysis tools
  • Finalizing the Keywords List

  • 8: Hashtag Viral Marketing

  • How to use Hashtags for your business
  • Find hashtags related to the main key-board
  • Research Trending Hashtag
  • Hashtags on Facebook & Twitter to generate traffic
  • Track your Hashtag impact
  • Speed it up- tools to detect hashtag strength
  • Track your Hashtag impact

  • 9: Money Making with YouTube Monetization

  • What is YouTube Monetization?
  • What is YPP?
  • Eligibility Criteria for YPP
  • Most Popular Niches in YouTube
  • Top YouTube Channels
  • How to Select Niche
  • Types of Video Content
  • Guidelines for YouTube Publishers
  • How to apply for Adsense
  • Checking Advertising Revenue on YouTube
  • Reports in Google AdSense
  • Optimizing for YouTube Revenue

  • 10: Whatsapp Digital Marketing

  • Whatsapp marketing for business
  • Communicate better using texts, image studio, videos
  • Increase audience engagement
  • Reinforce credibility by providing immediate customer support
  • Build long-term relationships & create loyal brand advocates

  • 11: Mobile marketing

  • What is mobile marketing
  • Best practices of mobile marketing
  • Types of mobile marketing

  • 12: Freelancing Techniques

  • Freelancing website, best practices
  • Registering on freelancing websites
  • Applying for online jobs
  • Micro job sites-application, & posting
  • Forum promotions Accepting payments

  • 13: Lead generation

  • How to create your ‘Bribe‘ offer
  • How to create A high Converting page
  • Joining give away events
  • Adding your offer to the Thank you page
  • Ad swaps- from third party sites

  • 14: Creating a Blog

  • Steps to blog marketing success
  • Create your blog- your business details
  • Customize your blog – be professional
  • Posting – Getting the word out
  • Marketing tools-Using them

  • 15: Landing Page Techniques

  • Elements of landing page
  • Acquiring stunning landing pages
  • WordPress themes & plugin
  • CTA placement & optimization
  • Landing page from third party sites

  • 16: Search Engine Optimization (SEO)

  • What is SEO
  • How Different Types of Search engines work?
  • Google Analytics
  • Search Engine Algorithms and Updates
  • Google Webmasters Tools (Web Console)
  • Keyword Research Process
  • Competition Analysis
  • Google Keyword Planer
  • On-Page Optimization strategies
  • Off-Page Optimization Local SEO Strategies
  • Reports and SERP Management
  • CMS SEO Plugins
  • Benefits of Using ROBOTS.TXT
  • Advantages of Sitemap
  • Use of .htaccess file in SEO

  • 17: Online Advertising

  • Search ads
  • Display ads
  • Affiliate marketing
  • Social media advertising
  • Local advertising
  • Email advertising

  • 18: Email Marketing

  • Collecting email addresses
  • Basics of Email Template Structure
  • How to Design Email Templates?
  • Sending Mails
  • Email Segmentation

  • 19: Design Graphics

  • Graphics effectively communicate
  • Visual representations of information
  • Create your graphic for clients and social media. In 2019 Graphics will rule
  • Graphics are more appealing than text.

  • 20: Online Reputation Management

  • What is Online reputation management
  • Why business needs online reputation
  • Focus areas in ORM
  • ORM strategy
  • What is Pay per Click Marketing
  • Importance & Benefits of PPC
  • Other Pay -per-Click Provider
  • What is Google Adwords?
  • How to set up PPC Campaign
  • Google Adword Networks
  • Search Partners-(AOL, Earthlink,
  • Powered by Google, Site Search
  • Google Adword Structure
  • PPC campaign Navigation
  • Use Multiple Account
  • What is “Click-through Rates”
  • What is the impression?
  • What is “Cost/Conversion”?
  • What is Tracking Code?

  • 21: Become a Certified in 60 Days

  • Google Analytics
  • Google Adwords

  • 22: List Building Techniques

  • How to design your squeeze page for maximum conversions
  • Split testing your squeeze pages
  • Setting up your Broadcast Schedule
  • Launching your list building campaign

  • 23: Google Analytics Topics

  • Basics of Google analytics
  • Tools for website analytics
  • Installing Google Analytics on the website
  • Parameters of Google Analytics
  • Reporting and Analysis
  • Goals and Funnels
  • Segmentation and Filters

  • 24: Optimizing a Web Site for Online Marketing

  • Web site Concepts
  • All about Domain names
  • Choosing the right hosting company and domain
  • Analyzing the Website
  • Web site maintenance and management
  • Mobile sites

  • 25: Live Streaming

  • Learn to use live streaming for online branding
  • Configuring broadcast settings
  • Different types of broadcast
  • Create a scope
  • Promote & interact with your viewers

  • 26: Youtube Marketing

  • Video optimization
  • Promoting on YOUTUBE
  • Monetization
  • SEO for youtube
  • Youtube Analytics

  • 27: Digital Marketing Stratergies

  • How to Start a Digital Marketing Agency
  • Where do I get my clients to form places and areas to look for?
  • Approach and Strategies to Convert your prospective clients
  • How to Pitch to your clients, prove Digital Marketing is superior
  • Target Oriented Marketing Impress with Analytics
  • Business Extensions with Upsell & Selling multiple products
Download Full Syllabus Now

Guaranteed minimum 15 interview chances with placement companies

Sheikh Mr. Sheikh

Digital Marketing Expert

akash Mr. Akash

Digital Marketing Expert

Digital Marketing Instructor Profile

  • 10+ years of core technical and digital marketing Experience.
  • Sheikh is a Postgraduate in Computer Science from a reputed university.
  • He has 10+ years’ experience in web development, Web designing & Digital Marketing field
  • Trained more than 2000+ students on digital marketing in Apponix.
  • 5-star ratings from all our students.
  • Well versed in Web application creation, helping his clients in SEO and digital marketing.
  • He has an excellent understanding of Digital marketing blueprint methodologies
  • Excellent training delivery skills with the ability to present information well.
  • Demonstrable experience of being student-focused and completing projects to hit deadlines and targets.
  • Demonstrable experience in delivering training on Digital Marketing

Skills and Experience of our Digital Marketing trainer

  • Building sales channels
  • Email Marketing, SMS Marketing
  • Email automation, Paid traffic
  • Social Media Marketing, SEO, Affiliate Marketing
  • Google AdSense, A/B Testing, Blogging
  • AD words, PHP, Social media management, Targeted Email Campaigns

His past experience includes

  • Maintaining the website and creating landing pages
  • Managing Social Media, Email Marketing and Mobile Marketing Campaigns.
  • Designed high-end websites with SEO friendly.
  • Analyzing and improved Business keywords in search engine.
  • Responsible for website related updates including SEO factors.
  • Keeping up-to-date with recent algorithm changes.
  • Monitor and evaluate search results and search performance across the Google search engine
  • Sitemap building and submission.

Apponix Ratings

5000+ Satisfied Learners

5/5

5/5

5/5

5/5

Get Digital Marketing Training in Bangalore from Industry Experts, Get Certified

Enroll in Digital Marketing training today. Request Demo class. Get a Job within a month, Classes run on Rajajinagar and Marathahalli Monday to Friday.

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Students reviews for Digital Marketing Training in Bangalore

akshay
Akshay
Digital Marketing

I have completed my DIGITAL MARKETING Training the Trainer thought me very well about Digital Marketing. Thanks to APPONIX for very good training



jitin
Jitin
Digital Marketing

Its 7 years since I left studies and i always felt classes would be boring. As a need for my career I opted to do SEO certification course. I looked for short term course in seo Bangalore and found Apponix.

Mukhtar
Mukhtar
Digital Marketing

I Had an awesome time Learning at Apponix it was an awesome experience I completed the course of Digital Marketing it was very interesting to learn it and I recommend most of you to join in

image-alt
Aishwarya S
Digital Marketing

I have completed web design and development course in apponix technology. And good faculty ..here teaching is so good ..thank you akash sir ..



image-alt
Anusha R Iyer
Digital Marketing

I joined this institute for Digital Marketing. You will get the best coaching through 100% practical knowledge from trained experts.!! My Sheik sir, who taught me with all techniques and loopholes in Digital Marketing. He will make sure that you know the concept 100% .

Our recent placements

Mukhtar
Mukhtar

Web Logics

SEO Executive

akshay
Akshay

Valueleaf

Digital Marketing

nitish
Nitish

Indigen Pvt Ltd

Web Analyst

Vijay.

Value Leaf

Digital Marketing Executive

Sahidhar.

SMM Epert

SonatA Software

  1  
You will complete Training at Apponix
  2  
Apponix HR contacts You
  3  
Apponix HR collects CV from You
  4  
Apponix HR make required changes to your CV to make it more professional
  5  
Apponix gets job Openings from its clients

Apponix
Placement
Process

Great Success!
You Got A JOB

  6  
Apponix HR shares your CV along with other student CVs to client
  7  
Client shortlist the CVs
  8  
Client Contact HR on interview Schedule
  9  
Apponix HR contacts shortlisted Students to schedule Interview
10  
You Attend interview

Student Review

alex
Alex
Digital Marketing

I joined this institute for Digital Marketing. You will get the best coaching through 100% practical knowledge from trained experts.!! My Sheik sir, who taught me with all techniques and loopholes in Digital Marketing. He will make sure that you know the concept 100% .

Read More
Najeebulla
Najeebulla
Digital Marketing

“I have completed digital Marketing from Apponix technologies. I had a great experience learning here. Unlike the other institutes, and I got to learn everything in depth.

Read More
shivputra
Shivputra
Digital Marketing

Good to learn the things and have knowledge on Digital Marketing. If you are willing to kick start your career join the institute and gain the knowledge.

Read More
Download Course Content

₹

Salary expectation after completing course

Digital Marketing professionals are offered an excellent salary. Fresher: 2.2 lacks – 3.0 lacks per year 1 – 4 years of experience 3.5 lacks to 6.0 lacks per year 5 or more than 5 years – above 6 lacks per year many professionals earn more than 30 lacks per year in digital marketing field

Recent Placement

Mukhtar Mukhtar

Company Name : RepairTech

Post Name : Digital Marketer

Current Sallery : 18000₹/month

Career after Digital Marketing course

  • There are millions of job openings for Digital Marketers.
  • Digital Marketing is widely used for Online Marketing purpose, This fact will create more and more job opportunities for Digital Marketing skills.
  • One must not have any doubt about shortage of Digital Marketing jobs in Bangalore.
  • Due to growing demand for Online Marketing, Social Media & Branding Digital Marketing has acquired the market for its survival.
  • If you look at the popular jobs in a market, search for a Digital Marketing jobs you will realize the importance of Digital Marketing Skill.

How We Stand Out Among Other Digital Marketing Training Institutes?

@ Apponix

VS

@ Other
institutes

$

Course fees

Very competitive

Most of the institutes provide at less fees but compromise with the quality of the training

Working Professionals

All our trainers are working professionals

Very few institutes have working professionals as trainers

Trainers Experience

Min 7+ Years experience

Most of the institutes hire full time trainers with very less real time experience

Student Web Portal

We have a dedicated students portal where you will find course materials and technical questions hr questions prepared by it professionals

None

@ Apponix

VS

@ Other
institutes

Class Room Infrastructure

Air conditioned class rooms to make sure our students feel comfortable

Very few

$

Reference Pay

We pay Rs 1000 for every student you refer.

None

Instalment

Yes its very flexible, you can pay the fees in instalment, we understand the financial situation of the students

Very few institutes

$

Lab Infrastructure

For most of the courses each student is given with laptop or desktop throughout the course

None

@ Apponix

VS

@ Other
institutes

Who are our trainers?

IT consultants,Solutions Architects, Technical Leads

Most of the institutes hire full time trainers with very little experience

Student’s Ratings

5 ***** ratings from more than 4000 students

Mixed

Trust & Credibility

Very High

Moderate.

Fees Negotiable?

Yes we understand the financial situation of each student

Very few

Digital Marketing Certification

    • Google AdWords certification
    • Google Analytics certification
    • It’s more than 20 years since digital marketing came into the picture and it’s one of the highest-paid jobs
    • Prerequisites to enroll for a digital marketing course
    • You do not require any particular degree or diploma
    • If you have basic computer knowledge like using the internet, sending an email that’s more than enough to start with.

Why Choose Apponix for Digital Marketing course?

  • Expert Industry IT professional Trainers
  • 100% Student Trust & credibility
  • Very Competitive Fees
  • Excellent Lab Facility
  • Well Designed Practical Sessions
  • Guaranteed interviews
  • Dedicated HR team to support the placement
****

Do I get a job after doing this course?

do i get a job
    • Yes, definitely.
    • Our Digital Marketing course covers all the required advanced modules that are required for the business. We don't simply prepare you for a job but also how to work independently a freelancer.
    • We guarantee that you will get min 30 interviews after the course.

Top Tools Covered During The Digital Marketing Course

    • We cover all the most popular and best digital marketing tools during the training. These tools will make your everyday digital activities easier.

Why Should You Learn Digital Marketing

  • Digital marketing is completely non-technical field and can be easily learned by anyone
  • The job opportunities in this field are numerous as the world is completely changing from the older style of marketing to digital
  • most of the companies & individuals are now more dependent on Digital media ex: Facebook, Google, Gmail.
  • We offer 100% placement guarantee to our students. we have maintained our brand value and name since 6 years
  • Digital Marketing is one of the fastest-growing careers in India and of course in the world.
  • The Hugh growth of the Internet and social media users over the years shows that Digital Marketing is the right career choice for all fresh graduates.
  • As per the market statistics, there will be more than 5 lack of Digital Marketing jobs by 2020.

Course Features

    • Intensive classroom training
    • Only 8 to 10 students in a batch
    • Live projects for each module
    • New and updated curriculum
    • Uses a practical-based training program
    • Placement assistance till you get a job
    • Lifetime mentorship
    • Resume preparation and Mock interviews
    • Learn from experts specialized in the topics
    • Gain deep knowledge of digital marketing tools and platforms
    • Regular assessments and assignments throughout the training
    • Blogs and various resources for each module
    • Personal attention and training
    • Internship support
    • Flexible class timings

Who Should Do The Digital Marketing Course?

  • Our digital marketing training program is designed to include every individual from all fields and backgrounds.
  • FRESHERS, GRADUATES, STUDENTS: - If you are a graduate and still a student, and you do not want a monotonous job, then this is the course for you. If you are fascinated by the digital world and you want to unleash your creative side in the digital world, then you don’t have to go anywhere. You will be able to add a skill to stand out.
  • MARKETING PROFESSIONALS: - Digital Marketing is inevitable in today’s marketing world. For that, you need to have in-depth knowledge about it to generate more sales, more leads, etc. It is necessary to execute effective strategies and to integrate Digital Marketing strategies in your marketing strategies. It is equally important to maintain a good communication with your digital marketing team and to maintain the brand’s reputation.
  • WORKING PROFESSIONALS: - As a working professional, you will be constantly looking for a change in your career. You can upgrade your skills or make exciting changes in your work life if you make use of Digital Marketing.
  • BLOGGERS/VLOGGERS: - If you already have a blog/vlog, you know the power of the digital space. You will surely know how effective the online medium is. This course will help you to understand the digital platforms that you can use to attract more audience.
  • ENTREPRENEURS, BUSINESS OWNERS: - As a businessman your constant struggle will be to fight with the obstacles. You will be looking for numerous ways to reach out your prospective audience and with the digital marketing, you can reach out the right user. Digital marketing is very cost effective. And this course would help you to understand the jargons used in the digital platforms.

Other Globally Recognized Digital Marketing Certifications

    • Along with the digital marketing certification provided by Apponix Technologies, we will also help you to take up other globally recognized certifications like Google, Facebook, HubSpot, etc. The list of other certifications is,
    • Google Analytics
    • Inbound marketing (HubSpot)
    • Email marketing (HubSpot)
    • Content marketing (HubSpot)
    • Facebook blueprint
    • SEO Fundamentals certification (SEMRUSH)
    • Google Ads certification (6 exams)

Career Options On The Completion Of The Digital Marketing Training Course

  • After completing this course, you will have many career options such as,
  • Work as a freelancer: - If you can’t work on a normal routine or in a particular time schedule, you can prefer to work as a freelancer. This course will help you to acquire new clients, learn about negotiation skills, etc. It will also prepare you to start your career journey as a freelancer.
  • Start your own business: - Thus the course will help you to start your own business. Now that you are familiar with online platforms, you will know how to market using digital platforms using the right tools and services to reach the right users.
  • Get a job in digital marketing: - This course will make you a confident digital marketer and also to secure a job of your choice. It will also help you to acquire skills that would add points to your interviews.
    • Digital media marketing is dynamic and continuously changing industry. There is a revolutionary change in the way consumers are consuming the information. To understand these changes, one must be updated about the latest technologies. This has enhanced job opportunities and Companies are looking for talented and skilled employees. The market is looking for experts who can strategize marketing campaigns, plan and execute data-driven marketing, drive visible impact in the results.
  • If you love Technology, and there is a passion for learning new-age tools and mediums, then Digital Marketing is for you. Skill sets like SEM &SEO Techniques, Content Creation, Creative roles, and Social media marketing are expected in demand in the future.

Digital Marketing Salary Package In Bangalore

About Digital Marketing Industry In India

  • The digital marketing industry is an ever-evolving industry. According to the International Journal of Advanced Research Foundation, India is going through a golden period of Digital Marketing growth ever since 2013 and it is expected to continue for a long time. The content displayed through images, videos, etc., have a great impact on people. And a common man would spend about 4 – 5 hours using digital gadgets. Thus, Marketing through Digital media is quite influential.

Digital Marketing Job Responsibilities

  • Create & execute messaging and competitive positioning strategies for products to create brand awareness, fuel sales growth, and increase customer engagement.
  • Develop strategies and tactics to expand reach and drive qualified traffic to the website.
  • Work closely with the sales team to develop pertinent lead acquisition strategies in different markets.
  • Communicate the value proposition of products to the sales team and arm them with effective sales tools (presentations, fact sheets, etc.)
  • Manage and improve lead generation campaigns (including PPL and PPC), measuring results.
  • Build and maintain close relationships with key industry influencers (editors, journalists, analysts, bloggers).
  • Drive outbound email campaigns, articles, white papers and press releases.
  • Develop written materials, and work with agencies and freelance writers when needed.
  • Work on initiatives to improve SEO.
  • Assist in the design and creation of all promotional materials and marketing campaigns.
  • Evaluate opportunities for partnerships, sponsorships and advertising on an ongoing basis.
  • Research and remain knowledgeable of industry trends and competition.
  • Build client relationships to develop success stories.
  • Actively manage content on our blog, website and social media channels (Twitter, Linkedin, Facebook.
  • Optimize SEO-friendly content for both web and mobile platforms
  • Use social data/metrics, insight, and best practices to implement strategies to optimize the use of social media channels
  • Manage blog calendar and utilize your knowledge of interest to develop meaningful content
  • Working closely with the Sales, Marketing, and Research & Development teams.

FAQs

  • Will get a job after doing this course?
  • Indeed, our Digital Marketing course covers all the required advanced promoting modules that are required for the business. Not simply course preparing but also working on live projects and make you ready and fearless for INTERVIEW. The Certificate makes you progressively employable compared with others.
  • How long is the duration of this course?
  • This is a 60-day course. It’s a weekday course running from Monday to Friday. The class span will be between 1 – 1:30 hr.
  • What are the career opportunities in Digital Marketing?
  • In the digital marketing industry, you get a chance to diversify your skills and pursue a career in many ways. You can work as a professional, start an entrepreneur journey, or offer freelance services and earn money from your own websites.
  • Why Choose Us?
    • Expert Industry Trainers
    • 100% Student Trust & credibility
    • Very Competitive Fees
    • Excellent Lab Facility
    • Well Designed Practical Sessions

    What is the fee for the Digital Marketing course?

    Rs.36000 is the fee for the Digital Marketing course.

    What is the cost of a Digital Marketing course in Bangalore?

    The cost of a Digital Marketing course in Bangalore ranges from Rs.5000 to Rs.75000.

    Which institute is best for Digital Marketing?

    Apponix Technologies in Bangalore provides good resources and experienced trainers.

    How can I self study Digital Marketing?

    There are numerous sources by which you can learn Digital Marketing. You can start with SEO. Many concepts of Digital Marketing is based on SEO principles.

    Is Digital Marketing easy?

    Yes, it is easy. It is really easy to sign up and create your first campaign.

    Can I learn SEO by myself?

    Yes, if you are focused and dedicated to studies, then you can learn it.

    Does SEO require coding?

    No, SEO does not require coding. But you need to know various techniques of SEO.

    Is SEO easy?

    Yes, it is easy. But it takes a great amount of time and effort to learn it.

    How can I learn SEO?

    There are numerous blogs and resources regarding SEO. Some of them are, Search engine journal, search engine land, etc.

    Is SEO worth paying for?

    Yes, Invest in SEO. It will give you the best results.

    How fast can I learn SEO?

    You can learn SEO in less than 6 months.

    Can I do SEO by myself?

    Yes, you can do SEO for your business. Do some research and some practice. You can learn how to do SEO for sure.

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