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Digital Marketing Course in Bangalore
At Apponix Academy, we offer a structured, mentor-led Digital Marketing course in Bangalore that equips learners with the confidence to step into marketing roles across industries. Master industry-relevant digital marketing skills with our comprehensive training programme in Bangalore. Learn SEO, Google Ads, social media marketing, content marketing, email marketing, analytics, and AI-powered marketing techniques from senior marketers working at Accenture, TCS, Intel, and Mindtree.
Our industry-focused training helps you build expertise in search marketing, paid campaigns, social media growth, and performance tracking using leading tools and platforms. Delivered through classroom sessions in Rajajinagar and Marathahalli, or online with live interactive classes.
With expert trainers, live campaign exposure, flexible learning options, and placement-oriented support, our Digital Marketing training in Bangalore prepares you for high-demand career opportunities in IT, e-commerce, startups, agencies, finance, and healthcare.
3000+
2000+
80+Hours Live Training
5Live Campaign Projects
20+Marketing Tools
100%Placement Support
1-YearRecorded Access
Digital Marketing Testimonial Videos
Key Skills Gained in Digital Marketing Training Programme
Digital Marketing Strategy & Funnel Planning
Search Engine Optimisation (On-Page, Off-Page & Technical SEO)
Google Ads & Pay-Per-Click (PPC) Campaigns
Social Media Marketing (Facebook, Instagram, LinkedIn, YouTube)
Content Marketing & Copywriting
Email Marketing & Marketing Automation
Google Analytics 4 & Data-Driven Reporting
Website Creation with WordPress
Influencer, Affiliate & Online Reputation Management
AI Tools for Marketing & Conversion Rate Optimisation
Key Features of Our Digital Marketing Course
11 Real-World Case Studies
5 Live Campaign Projects
Training by Industry Experts
Professional Resume Building
Interview Preparation
Interpersonal Skills Training
Dedicated Placement Advisor
Google & Meta Certification Guidance
Weekly Practice Assignments
Classroom & Online Training with 1-Year Recorded Session Access
Digital Marketing Tools You'll Master
Our Digital Marketing Course in Bangalore covers the complete stack of platforms and tools used by marketers across IT, e-commerce, finance, healthcare, and agency sectors. You will gain practical, project-based experience with each tool through guided lab sessions and live campaigns.
Google Analytics 4
Track website traffic, user behaviour, and conversions, and build reports that guide marketing decisions.
Google Search Console
Monitor search performance, fix indexing issues, and improve organic visibility.
Google Ads
Plan, launch, and optimise Search, Display, Shopping, and YouTube campaigns.
Meta Ads Manager
Create targeted Facebook and Instagram ad campaigns and track results.
LinkedIn Campaign Manager
Run B2B lead generation campaigns and reach professional audiences.
SEMrush & Ahrefs
Perform keyword research, competitor analysis, and backlink audits.
Google Tag Manager
Set up event tracking and conversion tags without heavy coding.
Canva
Design social media creatives, banners, and presentations quickly.
Mailchimp & HubSpot
Build email campaigns, automation workflows, and lead nurturing sequences.
Tools / Software Covered in Digital marketing
Digital Marketing Course Reviews
Akshay
Digital Marketing
I enrolled in Apponix for digital marketing training, and it was an incredible experience. The trainer was exceptional, and I gained far more knowledge than I had anticipated. This institute stands out as the best for technical training, and I wholeheartedly recommend it to everyone.
Jatin
Digital Marketing
I recently had an exceptional learning experience in digital marketing with an expert trainer from Apponix, who possesses extensive knowledge and hands-on experience in the field. The training was not only comprehensive but also engaging, covering a wide range of topics from SEO and content marketing to social media strategies and analytics. The trainer's ability to break down complex concepts into easily digestible insights made the sessions both informative and enjoyable.
Mukhtar
Digital Marketing
I had an incredible experience at the digital marketing training institute! The supportive management created a welcoming environment that made learning enjoyable. The trainer was not only highly knowledgeable but also extremely helpful, always ready to clarify doubts and provide valuable insights.
The institute boasts excellent infrastructure, equipped with the latest technology and resources that enhance the learning experience. The curriculum was comprehensive, covering all essential aspects of digital marketing, from SEO and social media marketing to content creation and analytics.
Nitish
Digital Marketing
I had a wonderful experience at Apponix, where the institute's exceptional infrastructure truly stands out. The state-of-the-art labs and hands-on practical sessions were incredibly beneficial, especially in preparing for port training tests and interviews. These practical experiences not only enhanced my technical skills but also boosted my confidence during actual interviews.
Moreover, the guidance I received in crafting a professional resume was invaluable. The instructors were knowledgeable and supportive, providing personalized feedback that helped me present my skills and experiences effectively.
Our Recent Placements
Classroom Training
Training Options and Fee Structure
Class room Training
Upto ₹40,000
- Interactive classroom sessions
- 80+ hrs hands-on practice
- Delivered by working professionals
- 1-year access to recorded sessions
- Placement assurance
- Guaranteed 5 interview arrangements
- Daily 2 hrs or weekend 10 hrs
- Regular assignments & assessments
Online Training
Upto ₹40,000
- Interactive live sessions
- 80+ hrs hands-on practice
- Delivered by industry experts
- 1-year access to recorded sessions
- Placement assistance
- Guaranteed 5 interview arrangements
- Daily 2 hrs or weekend 10 hrs
- Regular assignments & assessments
Flexible Payment Options
- Zero-interest EMI available across major banks
- Instalment-based payment plans
- Group and student discounts on request
- Early enrolment discounts for upcoming batches
Call +91 80505 80888 or to receive the latest fee structure, discounts, and enrolment offers for the Digital Marketing Course in Bangalore.
Digital Marketing Training Syllabus
Pre-requisites
Anyone with a basic knowledge of computers, the internet, and basic education can apply for this course after searching for the ‘best digital marketing courses near me’ on the internet.
Entrepreneurs who are interested in taking their business to the next level can also apply for this course by looking for digital marketing training near me on the internet.
Digital Marketing Course Syllabus
Digital Marketing Training
Module 1: WEBSITE DESIGN & DEVELOPMENT (NO CODE)
- Understanding Domain & Hosting What is CMS?
- Installing WordPress on Local host WordPress dashboard overview What is Elementor?
- Designing pages using Elementor Custom header and footer
- Lead Generation Form AI Chat Bot
- Creating blog posts for website
- Essential plugin to build fully functional website
Module 2: BUILDING ECOMMERCE WEBSITE LIKE AMAZON / FLIPKART
- WooCommerce setup walkthrough
- TAX / GST & product shipping setup
- Setting up payment gateways
- Adding and managing products
- Product variations and attributes
- Essential Ecommerce pages ( Shop, add to cart, wishlist etc.,)
Module 3: BASIC GRAPHIC DESIGNING (CANVA + AI GENERATIVE TOOLS)
- Importance of Design sense in Digital Marketing
- Canva dashboard overview
- Understanding editorial panel
- Shortcut keys to increase productivity in canva
- Designing logo, digital banners, youtube thumbnails, social media posts and more.
- Walkthrough of Canva Apps
Module 4: GOOGLE MY BUSINESS (GMB)
- GOOGLE MY BUSINESS (GMB)
- Listing and verifying the business on google my business
- Local SEO ranking factors
- Importance of reviews
- Understanding insights of GMB
- Geo tagging
- Walkthrough of other free listing sites
Module 5: SEARCH ENGINE OPTIMIZATION (SEO)
- Basics of SEO ( Working of search engine, crawler, indexer and many more)
- Understanding Google algorithms
- Keyword Research (Process to find right keyword to rank on search engine)
- Competition Analysis
On - Page SEO
(a) Content optimization
(b) Optimizing URL, title tag and meta description
(c) Heading tag optimiaztion
(d) Image optimization & many more
Technical SEO
(a) Sitemap.xml
(b) robots.txt
(c) Canonical tag
(d) Schema Markup
(e) Open Graph Protocol & any more
Walkthrough of Google page speed insights
Off - Page SEO
(a) Link Building Fundamentals
(b) Types of Backlinks
(c) Qualities of High-Quality Backlinks
(d) Link Building Strategies
Ecommerce SEO
(a) Site Architecture
(b) Category Page Optimization
(c) Product Page Optimization
(d) Structured Data Markup
Module 6: CONTENT MARKETING
- Introduction to Content Marketing
- Understanding Different Content Types
- Audience Research and Personas
- Generating Content Idea
- Creating a Content Calender
- Content Creation and Optimization
- Content Distribution and Promotion
Module 7: GOOGLE SEARCH CONSOLE
- GOOGLE SEARCH CONSOLE
- What is Google search console?
- Integrating google search console to the website
- Submitting a sitemap
- Data Sharing and Access Control
- Understanding SERP performance reports
- Identifying Top Performing Queries and Keywords
- Monitoring Googlebot Activity and Crawling Performance
Module 8: GOOGLE TAG MANAGER (GTM)
- Planning a website for AdSense
- What is Google AdSense?
- Implementing Ads in a Website
- Managing payments
Module 9: GOOGLE ANALYTICS 4 (GA4)
- Overview of GA4 Features and Benefits
- Creating a GA4 Property and Data Streams
- Exploring Reports and insights about the website traffic
- Custom Dimensions and Metrics
- What are Events & how to create events? (Tracking each and every steps of the website visitors)
- Tracking Conversions and Goal Completions
- Creating Custom Audience for Remarketing
- Connecting GA4 with Google Ads for Enhanced Campaign Tracking
Module 10: GOOGLE ADS
- Overview and Benefits of Google Ads
Key Concepts of Google ads
- Auction & Bidding
- Quality Score & Ad Rank
- PPC, CPC & CPV
- Keyword Match types
- Keyword Research with Google Keyword Planner
Campaign Setup and Configuration
- Smart Campaign
- Search Ad
- Display Ad
- Shopping Ad & many More
- Creating Compelling Ad Copy & Creative’s
- Creating Themed Ad Groups
- Setting Up Conversion Tracking
- Linking Google Ads with Google Analytics
- Remarketing and Retargeting
Module 11: YOUTUBE MARKETING
- Setting Up a YouTube channel
- Customizing Channel’s Appearance
- Verifying the YouTube channel
- YouTube SEO ranking factors
- Walkthrough of Channel Analytics
- Use cases of VidIQ and Social Blade for keyword and competitor research
- Understanding earning source from YouTube (Monetization, brand deals etc.,)
- Connecting YouTube channel with Google ads Running Ads on YouTube )
- Creating Remarketing Audience from YouTube Channel
- Walkthrough of YouTube Ads (Ex: In-Stream, Discovery, Bumper, etc.)
Module 12: SOCIAL MEDIA OPTIMIZATION
- Overview of Major Social Media Platforms and their algorithms
- Creating Professional Profiles on Key Platforms
- Profile Optimization Techniques
- Developing a Content Strategy for organic growth
- Content Creation and Management
- Use cases of Social Blade for competitor research
- Measuring and Analyzing Performance
Module 13: META ADS
- Importance and Benefits of Advertising on Facebook and Instagram
- o Basics of Meta ads (Facebook Ecosystem, Ads Auction & Campaign Hierarchy)
- o Integrating Facebook and Instagram Page (Including WhatsApp)
- o Walkthrough of Meta Business Suite
- o Campaign Setup and Configuration (Lead Generation, Conversion ads etc.,)
- o Designing Ad Creative’s
- o Understanding Audience Targeting ( Core Audience, Custom Audience & Lookalike Audience)
- o Meta Pixel (Connecting pixel to website, creating conversions & custom audience)
Module 14: LINKEDIN ADS
- Overview of LinkedIn Advertising
- Understanding LinkedIn’s Advertising Ecosystem
- Setting Up Your LinkedIn Ad Account
- Navigating the Campaign Manager Interface
- Campaign Setup and Configuration (Lead Generation, Conversion ads etc.,)
Module 15: EMAIL MARKETING
- Understanding Email Marketing Platforms
- Strategies for Building an Email List
- Designing Engaging Email Templates
- Setting up email campaigns
- Email Automation and Workflows
Module 16: WHATSAPP BUSINESS
- Setting Up Your WhatsApp Business Account
- Profile Setup and Configuration
- Automation and Quick Replies
- Understanding WhatsApp broadcast, channels & Communities
- Basics of WhatsApp API
Module 17: AFFILIATE MARKETING
- Introduction
- Indentifying Affiliate marketing options
- How to earn money through Affiliate marketing?
- Walkthrough of Amazon affiliate program
Module 18: DIGITAL MARKETING FUNNELS
- Definition and Purpose of a Marketing Funnel
- Understanding Key Stages of a Marketing Funnel (TOFU, MOFU & BOFU)
- Creating Content for Each Funnel Stage
- Overview of Funnel Building Tools
- Setting Up Tracking and Analytics
- Popular Funnel Strategies
Module 19: LEVERAGING AI IN DIGITAL MARKETING
- Introduction to Generative AI
- AI-Driven Content Creation
- Writing the perfect prompts on ChatGPT for content marketing.
- AI Tool to write ad Copies for Meta & Google Ads
- Understanding AI detection & bypass tool
- Balancing Automation with Human Touch
- Overview of Popular AI tools for advancing a career in digital marketing.
Module 20: FREELANCING
- Introduction to Freelancing
- Understanding Popular Freelancing Platforms (e.g., Upwork, Fiverr, Freelancer)
- Best Practices in Freelancing
- Tools and Platforms for Building Portfolios
- Marketing Your Freelance Services
Call Us On
+91-80505-80888
Our Top Instructors
Mr. Sheikh
Digital Marketing Trainer – Leading MNC
- 10+ years of digital marketing experience
- Trained 2000+ students on real-time tools
- Created and delivered certification programs
Technical Skills
- SEO, SEM, Funnel Optimization
- Google Ads, Analytics, WordPress, Mailchimp
- Facebook, Instagram, LinkedIn Ads
Certifications & Specializations
- Google Ads Certified – Search & Display Network
Student Success & Career Support
- Mentored 2000+ learners with career guidance
- Mock interviews, resume building sessions
Rohit Kittur
Senior Digital Marketing Specialist – Capgemini
- 12+ years in digital strategy and execution
- Expert in webinars, campaigns, analytics
- Mentored students with real-time projects
Technical Skills
- SEO, SEM, Content Strategy
- Google Analytics, Email Marketing, A/B Testing
- Mentorship & Project-based Learning
Educational Qualification
- Graduate – M.S. Ramaiah Institute of Management
Student Success & Career Support
- 800+ students trained at Apponix Academy
- Average rating of 4.8/5
Prakash
Senior Digital Marketing Manager – Flipkart
- 15+ years managing MNC digital strategies
- Expert in SEO, SEM, Affiliate Marketing
- Delivered high-impact, data-driven campaigns
Technical Skills
- SEO, SEM, Email & Content Marketing
- Affiliate Marketing & Strategy Development
- Full-funnel Internet Marketing
Educational Qualification
- Graduate – PES University
Student Success & Career Support
- Trained 1500+ students, rated 4.9/5
- Resume coaching & direct job referrals
Priya Sharma
Senior Digital Marketing Manager – Flipkart
- 15+ years managing MNC digital strategies
- Expert in SEO, SEM, Affiliate Marketing
- Delivered high-impact, data-driven campaigns
Technical Skills
- SEO, SEM, Email & Content Marketing
- Affiliate Marketing & Strategy Development
- Full-funnel Internet Marketing
Educational Qualification
- Graduate – PES University
Student Success & Career Support
- Trained 1500+ students, rated 4.9/5
- Resume coaching & direct job referrals
Mr. Hitesh Parmar
- 8+ years of experience leading digital marketing strategies across global MNCs
- Proven expertise in SEO, SEM, Affiliate, and Performance Marketing
- Delivered ROI-focused, data-driven campaigns that drive growth
Core Technical Skills
- SEO, SEM, Email & Content Marketing
- Affiliate Marketing Strategy & Channel Optimization
- Full-funnel Digital Marketing & Lead Generation
Student Success & Career Support
- Mentored and trained 1500+ students with an average rating of 4.9/5
- Expertise in resume building, interview prep & job placement support
Overview of Digital Marketing Training Course in Bangalore
Digital Marketing Course Overview
Our Digital Marketing course in Bangalore is designed for students, graduates, entrepreneurs, and working professionals who want to build practical skills for today's online business environment. The program covers essential areas such as SEO, search engine marketing, social media, content marketing, email campaigns, Google Ads, web analytics, and conversion optimization.
You will learn how businesses attract audiences, generate leads, increase brand visibility, and measure campaign performance across different digital channels. The curriculum combines marketing fundamentals with practical exercises in keyword research, content planning, paid advertising, social media campaigns, analytics, and performance reporting.
Whether you are starting your career, planning a career change, or looking to promote your own business online, the program provides a structured path from fundamentals to advanced concepts. Practical assignments and projects give you experience with widely used online marketing tools and platforms and help you build skills relevant to roles in SEO, paid media, social media, content, and performance marketing.
Why Choose Apponix?
Learn through structured lessons, practical assignments, industry tools, real-world projects, and career-focused guidance.
- Industry-relevant curriculum: Cover the major channels, strategies, and techniques used by modern businesses.
- Hands-on learning: Apply concepts through SEO exercises, campaign planning, content creation, advertising, and analytics.
- Practical tool exposure: Work with commonly used SEO, advertising, social media, and analytics platforms.
- Experienced trainers: Learn from professionals with practical knowledge of online campaigns and marketing strategies.
- Real-world projects: Work on projects that demonstrate how campaigns are planned, implemented, monitored, and optimised.
- Flexible batches: Choose weekday or weekend sessions according to your schedule.
- Classroom and online options: Attend sessions in Bangalore or learn through live online classes.
- Career support: Get guidance with resume preparation, interview skills, and career opportunities.
What You Will Learn
- Online marketing fundamentals and strategy
- Search Engine Optimisation (SEO)
- Keyword research and on-page SEO
- Technical and off-page SEO
- Search Engine Marketing (SEM)
- Google Ads and paid search campaigns
- Social media marketing
- Content strategy and content marketing
- Email marketing
- Google Analytics and performance measurement
- Conversion rate optimisation
- Affiliate marketing fundamentals
- Lead generation and campaign management
- Reporting and performance analysis
- Practical projects and campaign exercises
- Start Your Career in Online Marketing with Apponix
Ready to build practical skills and pursue opportunities in the digital industry? Join the Digital Marketing course in Bangalore at Apponix for expert-led sessions, hands-on assignments, industry tools, and real-world projects. Join the next batch and take the next step towards becoming a job-ready marketing professional.
Benefits of learning digital marketing
With digital marketing training, you will be able to secure a job in the marketing sector pretty easily.
Furthermore, you can even one day find yourself working for tech giants like Twitter, Facebook, and Amazon.
If you are a fresher then with our digital marketing courses with certificates you will be able to easily begin by applying for job roles at small startups and marketing firms.
Related job roles
Enroll with our digital marketing training institute and you can see yourself become:
- Digital marketing executive
- Digital marketing manager
- SEO specialist
- Social media marketing expert or
- Copywriter
- SEO Analyst
Contact us to know more about the career opportunities.
Digital Marketing vs Traditional Marketing vs Performance Marketing: What's the Difference?
Choosing a marketing career path can feel confusing because these fields overlap in goals and techniques. Here's a clear comparison to help you decide which path aligns with your career goals.
| Aspect | Digital Marketing | Traditional Marketing | Performance Marketing |
|---|---|---|---|
| Primary Focus | Promoting brands across online channels to build awareness and leads | Promoting through print, TV, radio, and outdoor media | Paid campaigns focused on measurable results such as leads and sales |
| Core Skills | SEO, social media, content, email, analytics | Media planning, branding, events, public relations | Google Ads, Meta Ads, conversion tracking, A/B testing |
| Targeting | Precise audience targeting | Broad audience reach | Highly precise, data-driven targeting |
| Measurability | High, with real-time data | Low to Moderate | Very high, tracked to the rupee |
| Typical Roles | Digital Marketing Executive, SEO Specialist, Social Media Manager | Brand Executive, Media Planner | Performance Marketer, PPC Specialist, Growth Marketer |
| Ideal Background | Any graduate with creativity and curiosity | Marketing, Mass Communication, Management | Analytical and numbers-friendly graduates |
| Average Salary in Bangalore (Fresher) | ₹ 3 - 5.5 LPA | ₹ 2.5 - 4.5 LPA | ₹ 3.5 - 6.5 LPA |
| Learning Curve | Beginner-friendly | Beginner-friendly | Moderate |
If you enjoy creativity, storytelling, and seeing campaign results in real time, Digital Marketing is the ideal starting point. Many of our learners begin with the full course and later specialise in SEO, performance marketing, or social media management.
