SEO Course Objectives

Understanding the basics and significance of Online Digital Marketing.
Market Research .
Different types of Keywords and the analysis of its different types .
Understanding Search Engine Works, its fundamentals and concepts.
Process both theoretical and practical knowledge about On Page Optimization.
Domain and Host selection, URL Optimization, 301 Redirection, 404 Error pages and so on.
Off Page Optimization and its terminology.
Get used to with the tools for Website Analysis and Optimization.
Learn to create Local Listing in Search Engine.
Resume and Interview preparation.

SEO Course Syllabus

1: Basics of SEO

Internet Marketing
Importance of Internet Marketing
Types of Internet Marketing Methods
Importance of Search Engines
SEO is an Art or Science
How the search engine works?
Understanding the SERP
Using Search Operators
Google Search Engine Architecture
Search Engine Algorithms
Google Algorithm Updates
Page Rank Technology
Panda Update and its Importance
Latest Updates about SEO Algorithms
Google Web Masters Tools

2: Advance SEO Training

Audit Your Site Framework
Data Research Via End User Value
Create More Optimized Landing Pages
Make Your Site Responsive and Mobile-Friendly
Double Your Infographic Power
Implement Latent Semantic Indexing (LSI)
Leverage Authoritative Social Platforms
Refresh Your Archive Pages
Use of .ht access file in SEO
Optimise page Loading Speed
Technical SEO Concept

3: Become Google Analytics certified in Just 30 Days

Certified in Google Analytics

4: On-Page Optimization (Onsite)

Basics of Website Designing / Development
Essentials of good website designing
HTML Basics for SEO
Usability and User Experience in Website
Onsite Optimization Basics
Importance of Domain Names and Value
Domain Selection
Website Structure and Navigation Menu Optimization
Coding Best Practices
Filename Optimization
Title Tag Optimization
Keywords
Keyword Density Analysis
Keywords Research in Various Search Engines
Meta Tags
Meta Tags Optimization
Headers Optimization
SEO Content Writing
Optimizing SEO content
Page Speed Optimization Tool
Anchor Links Optimization
Internal Link Strategy
Iframes / Frames effects on SEO
Header and footer
Header optimization with tag line or catch line
Footer Optimization
Creating an HTML and XML sitemap
URL Rewriting Techniques (301, 302)
Canonical / 404 Implementation

HTML Validation using W3C
Google SEO Guidelines
Search Engines V/S directory
Major search engines and directories
Google Page Rank
Google Sandbox effect
Website Architecture
Hosting Selection
How the Search Engine works
Heat map of Home page
Description
Creating Robots file
Creating sitemap
Image tag optimization
Image Importance
Anchor Text
URL renaming/re-writing
Google webmaster tools

5: Keywords Research and Analysis

Introduction to Keyword Research
Business Analysis
Types of Keywords
Keyword Research Methodology
Keywords Analysis Tools
Competition Analysis
Preparing a Keyword List for Project
Localized Keywords Research

6: Off Page Optimization

Introduction to Keyword Research
Business Analysis
Types of Keywords
Keyword Research Methodology
Keywords Analysis Tools
Competition Analysis
Preparing a Keyword List for Project
Localized Keywords Research

Download Full SEO Course Syllabus Now

Students Feedback for SEO Training in Chennai

Shivakumar

I did SEO training from Apponix. It was a great learning experience. The trainer is an expert in the subject and has in-depth knowledge. He makes the concepts understand through real-world examples and sufficient number of practical assignments..

SEO Expert

Vijayraj

I strongly suggest Apponix for the best SEO training. The trainer is so good. He is well experienced and friendly. The study materials provided were very helpful. Thank you Apponix.

SEO Analyst

Megha

If you are looking for a bright career, join Apponix immediately. They offer 100% career-oriented training. I’m completely satisfied with the learning experience I had. The teaching style of my instructor was very effective. Thank you sir. .

SEO Analyst

Mr. Sheikh

SEO Expert

Mr. Akash

SEO Expert

SEO Instructor Profile

12+ years of experience.
Expert level knowledge which is frequently updated as per the demanding changes..
Experienced in Web Development, Web Designing, and Digital Marketing too
2500+ students were trained.
5 star rated trainer .
Expert in Organic Traffic monitoring, High-end website designing with SEO friendly.
Skilled and well-versed in Sitemap building and submission, generating traffic to website, and in advanced On Page and Off Page SEO..

Skills and Experience of our SEO Instructor‬‬

Improving Organic Traffic
Generating Traffic to Website
Advance Onpage and Off page SEO

His past experience includes

Monitering Organic Traffic
Managing Social Media, Email Marketing and Mobile Marketing Campaigns.
Designed high end websites with SEO friendly.
Analyzing and improved Business keywords in search engine.
Responsible for website related updates including SEO factors.
Keeping up-to-date with recent algorithm changes.
Monitor and evaluate search results and search performance across the Google search engine
Sitemap building and submission.

Student Review

Vikas

I took SEO training from Apponix and that was my best decision. My trainer possessed great subject knowledge. He is well-informed about every theoretical and practical concept. He is ready to clarify our doubt anytime..

Thank you Apponix providing such a great opportunity.

Sanjay

Thank you Apponix for the wonderful learning opportunity. This is the best place to gain thorough knowledge in SEO concepts. The trainer is so talented and cleared the doubts without any delay..

Abishek

The trainer is very supportive. He tries his best to convince the topics with little doubt. The infrastructure and management is learner friendly. Excellent and facilitated labs and practical sessions..

Jasleen Ahuja

i completed SEO course here .Akash sir is an excellent trainer! I had a great experience learning here!

Shoba

Apponix the one of the best institute for Digital Marketing and SEO. The way of teaching by Akash sir is fantastic, here i learned many things.

Download SEO Course Content

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Salary expectation after completing course

There is a constant increase in the salary of SEO professionals, who are one among the most demanded team. According to the expectation of Payscale.com, average annual salary of an SEO Analyst is about INR 6-8 lakhs.

Career after SEO course

Every firm and teams aim at attaining priority in Google search results. This is the mission of an SEO specialist. There is a rapid growth in the career opportunities with handsome salary. Its 100% job oriented course and expects numerous vacancies..

SEO Responsibilities

Research and analyze industry changes/developments in search engine optimization and search discovery across multiple channels and programs
Participate in analyzing and diagnosing technical website issues that impact SEO
Create and present written recommendations, reports, and presentations
Assist in training internal teams to follow SEO best practices.
Develop, implement and maintain Link Building Programs for SEO customers.
Monitor and report on SEO & PPC campaign performance through the use of Web Analytics Software, Bid Management Platforms & Organic Ranking programs.
Communicate effectively with internal account teams (offline and online) in order to make sure integrated marketing campaigns preserve a 100% digital approach.
Stay abreast of the latest trends in the Search Marketing industry through constant research, article reading, webinars and industry events.
Develop, implement,optimize and report on Pay per Click (PPC) campaigns for various customers across a variety of online publishers including Google, BING, Yahoo, Facebook, LinkedIn and others.
Perform Search Engine Optimization (SEO) audits & provide recommendations to help improve the quantity and quality of organic traffic to customer web sites.
Conduct keyword research, analysis, bucketing, and matching in order to develop quality keyword lists for both PPC and SEO purposes.
Create promotional text ads for use with a variety of campaigns across different publishers.
Manage promotion code creation, tracking, and troubleshooting.
Improve performance of key marketing channels including SEM, Paid Social, SEO, and Display.
Provide recommendations on how to optimize customer journeys
Track performance of marketing automation campaigns and meet applicable KPIs
Delivering high-quality content for multiple streams,

FAQs

What are job-roles I can apply for after the training?

SEO specialist
SEO Analyst
SEO Lead
SEO Expert
SEO Executive
SEO Manager
Digital Marketing Associate
Digital Marketing Executive
Digital Marketing Analyst

What is the duration of the training?

Approximately 25 hours

Why should I choose Apponix?

Complete hands-on training.
Expert faculty.
2000+ students were trained
5 star rated training.
100% job oriented training
Own study materials prepared by subject experts
Resume preparation
Prepares you to face any post training interview
Flexible timings
Learner-friendly infrastructure

Why Apponix?

High-grade qualified trainers
100% student satisfaction rate
Dedicated HR team & 1000+ placements
7000+ happy students
Excellent lab facility & AC classrooms.

SEO Course Objectives

What Our Students Say about Us

Student Review for SEO

Student Review for SEO

SEO Course Syllabus

1: Basics of SEO

2: Advance SEO Training

3: Become Google Analytics certified in Just 30 Days

4: On-Page Optimization (Onsite)

5: Keywords Research and Analysis

6: Off Page Optimization

Students Feedback for SEO Training in Chennai

SEO Expert

SEO Analyst

SEO Analyst

SEO Instructor Profile

Skills and Experience of our SEO Instructor‬‬

His past experience includes

Apponix Ratings

5000+ Satisfied Learners

5/5

5/5

5/5

5/5

SEO Training in Chennai

Student Review

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Salary expectation after completing course

There is a constant increase in the salary of SEO professionals, who are one among the most demanded team. According to the expectation of Payscale.com, average annual salary of an SEO Analyst is about INR 6-8 lakhs.

Career after SEO course

SEO Certification And Cost

Why Should You Learn SEO