SEO Course Objectives

Form a strong understanding on the fundamentals of Online Digital Marketing
Market Research and its significance
Types of Keywords
Understanding Search Engine Works, its fundamentals and concepts
On Page Optimization, Off Page Optimization and its terminologies
Domain and Host selection, URL Optimization, 301 Redirection, 404 Error pages and so on
Get used to with the tools for Website Analysis and Optimization
Learn to create Local Listing in Search Engine
Prepare for upcoming Interviews and resume with high credibility

SEO Course Syllabus

1: Basics of SEO

Internet Marketing
Importance of Internet Marketing
Types of Internet Marketing Methods
Importance of Search Engines
SEO is an Art or Science
How the search engine works?
Understanding the SERP
Using Search Operators
Google Search Engine Architecture
Search Engine Algorithms
Google Algorithm Updates
Page Rank Technology
Panda Update and its Importance
Latest Updates about SEO Algorithms
Google Web Masters Tools

2: Advance SEO Training

Audit Your Site Framework
Data Research Via End User Value
Create More Optimized Landing Pages
Make Your Site Responsive and Mobile-Friendly
Double Your Infographic Power
Implement Latent Semantic Indexing (LSI)
Leverage Authoritative Social Platforms
Refresh Your Archive Pages
Use of .ht access file in SEO
Optimise page Loading Speed
Technical SEO Concept

3: Become Google Analytics certified in Just 30 Days

Certified in Google Analytics

4: Keywords Research and Analysis

Introduction to Keyword Research
Business Analysis
Types of Keywords
Keyword Research Methodology
Keywords Analysis Tools
Competition Analysis
Preparing a Keyword List for Project
Localized Keywords Research

5: On-Page Optimization (Onsite)

Basics of Website Designing / Development
Essentials of good website designing
HTML Basics for SEO
Usability and User Experience in Website
Onsite Optimization Basics
Importance of Domain Names and Value
Domain Selection
Website Structure and Navigation Menu Optimization
Coding Best Practices
Filename Optimization
Title Tag Optimization
Keywords
Keyword Density Analysis
Keywords Research in Various Search Engines
Meta Tags
Meta Tags Optimization
Headers Optimization
SEO Content Writing
Optimizing SEO content
Page Speed Optimization Tool
Anchor Links Optimization
Internal Link Strategy
Iframes / Frames effects on SEO
Header and footer
Header optimization with tag line or catch line
Footer Optimization
Creating an HTML and XML sitemap
URL Rewriting Techniques (301, 302)
Canonical / 404 Implementation

HTML Validation using W3C
Google SEO Guidelines
Search Engines V/S directory
Major search engines and directories
Google Page Rank
Google Sandbox effect
Website Architecture
Hosting Selection
How the Search Engine works
Heat map of Home page
Description
Creating Robots file
Creating sitemap
Image tag optimization
Image Importance
Anchor Text
URL renaming/re-writing
Google webmaster tools

6: Off Page Optimization

Introduction to Keyword Research
Business Analysis
Types of Keywords
Keyword Research Methodology
Keywords Analysis Tools
Competition Analysis
Preparing a Keyword List for Project
Localized Keywords Research

Download Full SEO Course Syllabus Now

Students Feedback for SEO Training in Gurgaon

Sagar

SEO training at Apponix. It was really a wonderful experience for me. Good training was provided here by real experts.

SEO Expert

Vijayraj

I strongly suggest Apponix. Excellent training by expert trainers. It was a team work. And each of us completed the course as professionals. Thanks a lot Apponix.

SEO Analyst

Megha

100% career-oriented training. I’m completely satisfied with the training and much happy with the trainer. Too good classes and lab sessions.

SEO Analyst

Mr. Sheikh

SEO Expert

Mr. Akash

SEO Expert

SEO Instructor Profile

Professional with 12+ years of experience
Well-informed in Web Development, Web Designing, and Digital Marketing too
2500+ students were trained with professional excellency
5 star rated trainer of Apponix
Expert in Organic Traffic monitoring, High-end website designing with SEO friendly.
Well-versed and exceptionally proficient in Sitemap building and submission, generating traffic to website, and in advanced On Page and Off Page SEO.

Skills and Experience of our SEO Instructor‬‬

Improving Organic Traffic
Generating Traffic to Website
Advance Onpage and Off page SEO

His past experience includes

Monitering Organic Traffic
Managing Social Media, Email Marketing and Mobile Marketing Campaigns.
Designed high end websites with SEO friendly.
Analyzing and improved Business keywords in search engine.
Responsible for website related updates including SEO factors.
Keeping up-to-date with recent algorithm changes.
Monitor and evaluate search results and search performance across the Google search engine
Sitemap building and submission.

Student Review

Sagar

I completed SEO training from Apponix. I thank the entire team for provide such a good learning experience. Great infrastructure and faculty.

Amar Koli

Thank you Apponix. This is the best place attain theoretical as well as practical knowledge in its maximum. Well-informed trainer and supportive staffs.

Aravind Raj

The trainer is very friendly. He tries his best to make the concepts understandable. I loved the methods he chooses. It was really effective. Thank you sir.

Jasleen Ahuja

i completed SEO course here .Akash sir is an excellent trainer! I had a great experience learning here!

Shoba

Apponix the one of the best institute for Digital Marketing and SEO. The way of teaching by Akash sir is fantastic, here i learned many things.

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Salary expectation after completing course

There is a constant increase in the salary of SEO professionals, who are one among the most demanded team. According to the expectation of Payscale.com, average annual salary of a SEO Analyst is about INR 6-8 lakhs.

Career after SEO training

Every firms and teams aim at attaining priority in Google search results. This is the mission of a SEO specialist. There is a rapid growth in the career opportunities with handsome salary. Its 100% job oriented course and expects numerous vacancies.

Why Should You Learn SEO?

It’s a long term investment and essential part of digital marketing
You will get to know how search engines works and how to optimize websites
100% job oriented course
Complete assurance of placement