2. Imagine being able to literally see every single click that happens on your site. With GTM, it’s deceptively easy to set up and I’ll show you how to do exactly that in just a bit.
3. Google Tag Manager is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
1: Google tag manager will help you consolidate all the marketing tags in one container,
2: It makes the life of a marketer easy by allowing them to add/remove marketing tags from various platforms including Google Adwords, Facebook pixel, Twitter tag and many more.
3: Once the GTM is installed on the website, as a marketer you will not need to touch the code or bother the developer to embed new tags for each campaign.
4: Can focus on 3 strategic reasons for Marketer's:1. Time
Having a proper implementation for tag management will reduce time spent on implementations significantly, it can reduces over 80% which give allot of time to focus on business and not technical solutions.2. Reduces Cost
When you have a Tag Manager, don't need any consultation or technical programmers to help add and remove elements to the DataLayer, or add additional tracking, which made data exactly how we want and can reduce cost significantly.3. Flexibility and features
With Tag Management solution, one can rarely have to talk to developer anymore, we can do all the work alone and no developer capable to catch up, funny now developers reach out to you asking to get trained on this solution and moving from the standard coding on page.