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Google Tag Manager

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About Google Tag Manager?

Google Tag Manager (GTM) is a free utilityfrom Google. Using GTM you can manage Google Analytics, Google advertising and othertracking tags of a single websiteor many websites.
Tags are small codesusing which you can measure website traffic and visitor behavior. Mismanaged tags without can create big problems. If you apply tags wrongly it will result in duplications or missing data. With Google Tag Manager, these problems are solved and you can run your campaigns whenever you require. If you have too many tags in your website and If new tags are to be added, you can do it using GTM.

Understanding working of GTM

GTM give a tag-management technology with many features. GTM does not uses cookies. It can keep track of a group of tags and tag-firing rules that define when which tags should be made available on your website. When you get a user to your website, the most up-to- date tag configuration is sent over to the visitorsbrowser with instructions which tags should come into picture..

Why use GTM

  1. GTM supports both Desktop and Mobile sites.
  2. You can evaluate your tagging strategy for corrections and improvements
  3. All tags cab me managed outside of your website code.
  4. New tags can be implemented very fast
  5. Page load time can be decreased
  6. With GTM, analytics becomes more easier and you can use many features of Google Analytics
  7. Your tags will be come more accurate and consistent
  8. Visibility of tags across site is increased.

Security Features of Google Tag Manager

  1. Automatic Error Checking: If tags arenot formatted correctly this feature prevents publication of such tags.
  2. Error Recovery: You cannot deploy a tag which is going to break
  3. User Permission Controls: You can grant user level controls for managing tags.
  4. History Revisions

You can add below Tags in Google Tag Manager

  1. AdWords Conversion Tracking Tags
  2. Google Analytics Tracking Code.
  3. Google web master tools.
  4. Double click Floodlight tags.
  5. Other non-google related tags.

What are the course objectives?

The course covers core concepts of Digital Marketing like Search Engine Optimization, Social Media Marketing, Search Engine Marketing, Video Marketing, and Email Marketing.
The course will also help you master tools and platforms such as Google Analytics, AdWords, YouTube and Facebook

Who should enroll for this training?

  1. SEO Analyst /Digital Marketing Executives.
  2. Web Designers/ Developers.
  3. Graduates.
  4. Post Graduates.
  5. Business People

Who will benefit?

  1. Students
  2. Business People
  3. Market executives
  4. entrepreneur
  5. Investors
  6. IT professional
  7. HR professional

Google Tag Manager Course Syllabus:

Starting out with Google Tag Manager

  1. Lesson 1: Course Introduction
  2. Lesson 2: Start with a measurement plan
  3. Lesson 3: Develop a tag implementation strategy
  4. Lesson 4: Tag Manager overview

Setting up Google Tag Manager

  1. Lesson 1: Install the Google Analytics tag
  2. Lesson 2: Set up a GA Property variable
  3. Lesson 3: Set up cross-domain tracking
  4. Lesson 4: Understand the Data Layer

Collecting data using the Data Layer, variables, and events

  1. Lesson 1: Pass static values into Custom Dimensions
  2. Lesson 2: Pass dynamic values into Custom Metrics
  3. Lesson 3: Track events with variables

Using additional tags for marketing and remarketing

  1. Lesson 1: Set up AdWords conversion tracking
  2. Lesson 2: Set up Dynamic Remarketing
  3. Lesson 3: Course Review

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