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Google Tag Manager (GTM) is a free utilityfrom Google. Using GTM you can manage Google Analytics, Google advertising and othertracking tags of a single websiteor many websites.
Tags are small codesusing which you can measure website traffic and visitor behavior. Mismanaged tags without can create big problems. If you apply tags wrongly it will result in duplications or missing data. With Google Tag Manager, these problems are solved and you can run your campaigns whenever you require. If you have too many tags in your website and If new tags are to be added, you can do it using GTM.
The course covers core concepts of Digital Marketing like Search Engine Optimization, Social Media Marketing, Search Engine Marketing, Video Marketing, and Email Marketing.
The course will also help you master tools and platforms such as Google Analytics, AdWords, YouTube and Facebook
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