YouTube is the most popular video-sharing platform and has more than 31 million channels.
The sheer number of channels illustrates the intense competition in this field. Today,
content creators constantly look for the best YouTube
equipment, shooting location, and editing tools. Armed with all of these, they
intend to create quality content that will keep the subscribers glued to the channel.
However, keeping your viewers hooked to your YouTube channel is easier said than done. If
you do not want to have your videos lost in a sea of content, you need to take proactive
measures about creating a powerful YouTube channel. Here are ten tips that you must
consider before you create your YouTube channel.
A look at some of the most popular YouTube channels will reveal that all of them are
consistent with their posts. When you launch a channel, you cannot afford to wait for
perfection in every single video.
Ideally, you should identify your resource availability and come up with a posting
schedule that is convenient for you. Ensure that you stick to the schedule and deliver
consistent content. When you force yourself to be productive for the first few days of
your YouTube journey, and over time, it translates into a habit.
These days, you do not need a degree in filmmaking to create professional-quality videos.
Do your homework and study content from television and OTT platforms like Netflix or
Prime. Watching quality content will give you lessons in lighting, production quality,
camera angles, etc. You can then incorporate these in your YouTube videos and give a
boost to your video quality.
No battle can be won unarmed, and video making is no exception to this. While you do not
need the most advanced tools in your initial days, you do need a few basic pieces of
types of equipment.
While consistency is an important aspect of your YouTube channel, you need to pay due
attention to the video quality as well. To set the correct quality benchmark, you need
to be ready to chop off the parts that compromise the quality of the video. Ensure that
your video clip goes through multiple layers of editing so that only the best quality
content reaches your viewer’s eyes.
When you set out to create your YouTube channel, you should pay special attention to the
fact that there should not be any over-editing. While 3D effects and contrast graphics
help you illustrate a point, they may not be necessary for every video that you create.
For the best results, go for a simple setup and process. That way, the viewer will get
the video’s raw feel, which will cause them to relate better to the content.
A YouTube channel will have multiple videos, and you must have some uniformity among your
videos. The use of brand colors, logos, taglines, or a particular type of music will
help establish a brand image. That way, when a viewer stumbles across one of your
videos, they will relate it to the channel. It will boost your brand visibility and make
your channel popular.
You must transcribe all the video content that you post on YouTube. Search engines do
index captions, and that is why the transcription boosts your online visibility. From
the viewer's perspective, the transcriptions enable your video to reach users who have
their devices on mute, are hearing impaired, or do not speak the language of the video.
Studies establish that the addition of captions results in a 7.32% increase in the views
of YouTube videos.
The addition of primary keywords to the video title and secondary keywords in the
description gives a major boost to the online visibility of your video. Pay special
attention to the description section, as this will help a potential viewer get a
perspective about your video. You can further optimize your video by adding tags that
categorize the videos and help in ensuring that it reaches the target audience.
CTAs and YouTube cards are powerful tools to direct your viewers into watching other
relevant content. If your YouTube channel has videos that are related to each other, you
can leverage CTAs at the end of the video to guide the user.
With YouTube Analytics, you
can identify points in your video where the viewers are the
most likely to drop off. You can add YouTube cards at such points to direct the user
into watching some other video from your channel.
As you are considering starting a YouTube channel, chances are that you already know of
its perks. What no one tells you is that the platform is not filled with not just
angels. A slight miss from your end will be amplified, and you should be ready to bear
the brunt and face the criticism. You should be able to tell apart constructive
criticism and pure trolling. You must develop a thick skin that will allow you to ignore
Every YouTube journey is unique, and you cannot expect to please every viewer all the
time. The tips discussed in this article will help set out on your YouTube channel and
attract viewers. As you create more videos, you will figure out the tactics that work
for you and the ones that do not. Here’s wishing you the very best for your YouTube
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