What is Google Tag Manager and its Importance?

8 Jan 2019

What is Google Tag Manager and Its Importance

What is Google Tag Manager and its Importance?

  1. In short, Google Tag Manager is a user-friendly solution to managing the tags, or the snippets of JavaScript that send information to third-parties, on your website or mobile app.
  2. Imagine being able to literally see every single click that happens on your site. With GTM, it’s deceptively easy to set up and I’ll show you how to do exactly that in just a bit.
  3. Google Tag Manager is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

Why do digital marketing specialists need to learn GTM?

  1. Google tag manager will help you consolidate all the marketing tags in one container,
  2. It makes the life of a marketer easy by allowing them to add/remove marketing tags from various platforms including Google Adwords, Facebook pixel, Twitter tag and many more.
  3. Once the GTM is installed on the website, as a marketer you will not need to touch the code or bother the developer to embed new tags for each campaign.
  4. Can focus on 3 strategic reasons for Marketer's:

1. Time

Having a proper implementation for tag management will reduce time spent on implementations significantly, it can reduces over 80% which give allot of time to focus on business and not technical solutions.

2. Reduces Cost

When you have a Tag Manager, don't need any consultation or technical programmers to help add and remove elements to the DataLayer, or add additional tracking, which made data exactly how we want and can reduce cost significantly.

3. Flexibility and features

With Tag Management solution, one can rarely have to talk to developer anymore, we can do all the work alone and no developer capable to catch up, funny now developers reach out to you asking to get trained on this solution and moving from the standard coding on page.

  • Google Tag Manager is an integral part of the Digital marketing and can help you to track the number of:
  • Conversions;
  • Website visitors;
  • Number of Events;
  • All managed goals, etc.

Why Web Developers need to learn GTM?

  • Future-Proof Your Website
  • Future upgrades and enhancements much simpler since modifications can be made through GTM and not through each page of your website
  • Implementation Speed
  • GTM will help speed up many processes. Changes can be made rapidly and do not require code changes. This is good news for marketers because it can really speed up launch time by testing each change themselves and deploying when ready.


  • Two big concerns about maintaining a website are usually security and the possibility of the site malfunctioning. Fear not! GTM never crash and burn your website, no future vulnerabilities.
  • For starters, you control who has access to your GTM and Analytics accounts, and can revoke access at any time
  • Version Control
  • Workspaces and Environments
  • Debug Options
  • Built-In Tags

GTM’s Popularity

  • Google is known for launching and killing a lot of products, like Google Glasses, RSS Reader, etc. But it looks like Google Tag Manager isn’t going away anytime soon: its popularity is growing, more and more people are using it as their work tool, the count of free as well as paid GTM resources is also constantly increasing.
  • Because of the easy to work technology, GTM provides excellent career opportunities, especially in India.
  • Obviously, if you want to track more complex stuff, you’ll definitely need to invest some time in order to learn.