Social Media plays a notable role in today’s modern era as 3.9 billion people remain active on social media. So as a business owner it is crucial to do social media marketing for sure success. 50% of the small business owners still aren’t using SMM and it is a great chance for the competitors.
Another interesting fact is that, among 96% of the brands using SMM, 25% of them don't have the future planning and 85% of them don't even know the best tools for optimum result. There are end number of benefits of using Social Media Marketing
Social media marketing helps your brand to get recognized among others. It is the most important staff to be taken care of because people like to buy from a brand which is already known to them, not a newly established one.
Social media makes it easier to connect with new clients and create an online presence than the traditional one. Every post delivered on social media is circulated and connected through other people, thus they get to know about your brand and eventually your brand becomes visible on the internet.
With the help of social media, you can get much more visitors on your website. If the posts published on social media are trustworthy having quite strong and accurate information, then google gives more authority and more authority means more traffic.
Similarly, if you publish thought provoking, engaging and informative content, then there is a chance of more people also creating such posts on that topic and they will link your post with their posts.
Thus with the help of link building, SEO can be in great pace leading to more traffic gradually.
You can create your Brand loyalty for free through social media. Try to tell the story of your brand, future aim through social media postings. People use social media to ask questions related to the products they like or they wanna buy in future.
This is the perfect chance for you to make loyal and potential customers by showcasing your products and answering the questions related to those products. But wait! Social media is not only for promoting and throwing advertisements, it is the place to create bonds also. People like to buy from a brand which is interactive and trustworthy. So use personalized answers for each question so that the answers don't feel robotic.
Though you can get traffic by using social media effectively, focusing on conversion rates is more important to increase the sales.
For getting conversion, you have to create an urge for buying the product that means there must be a call to action hint. For example, if you are selling any course, then you can provide a free material or eBook or 7day free trial.
You can get their email id for registering in free material, which will be used to push notifications in future. The customers are willing to buy from a company which had given them a free product earlier.
Correspondingly, you can create giveaways also and on that you can say some steps are required to enter into this giveaway, for example share it, like it and put a comment. Thus your post will get circulated over many people and your brand will get a face value also.
These are some of the main benefits of doing Social Media Marketing. According to some brands, 50% of their hard work on social media marketing, helps them to get more clients and more sales! So, start social media accounts for your brand and start creating contents that will make readers hooked up and attract them buy from you.