We have outlined the following Five digital marketing tools each marketer should have in their tool belt to take your marketing strategy to the next level.
1. HubSpot Marketing
Price: Free for businesses to $3,200/month, based on your plan
HubSpot has several tools, no matter what stage you are at, to help you grow your business.
Starting, several tools are available free of charge. For lead capture, you can set up web forms, popup forms, and live chat software. Then you can send campaigns for email marketing, pipe all your data into the free CRM, and analyze the behavior of site visitors.
Things get really sophisticated with advanced marketing automation when you expand into the paid levels.
HubSpot is an all-in-one solution, from managing your content and social media to tracking emails and connecting with your leads, although it works well with other point solutions you may use (Typeform, HotJar, etc.).
The tool ultimately enables you to:
Price: tiered prices, from 99 dollars to 399 dollars
To help you punch up your website traffic, Ahrefs is a comprehensive SEO tool. In the United States, they have data for around 150 million keywords and even more for 150 other nations.
For competitive analysis, Ahrefs is great, allowing you to check out who is linked to your rivals, what their top pages are, and more. You can see where their content ranks and identify key weaknesses in your content areas using the Content Gap tool.
You can see which pages get the most traffic with the Top Pages tool, and you can see the amount of traffic going to the sites of competitors.
One of my preferred SEO tools is Ahrefs. It constantly impresses me with features that I use every day, and I learn all the time about new features. In this space, it's easily the most robust product.
Price: Tiered rates based on the volume of traffic on your website, starting at $24/month
Proof connects to your website or CRM and uses social evidence to increase conversions on your site. Once they visit your site, they implement social evidence messaging (i.e. "25 people are viewing this post right now"), reviews, and videos aimed at targeted customers.
The popular Live Visitor Count and Hot Streak notification features increase the perception of your brand by customers and allow prospects to see how other individuals react to your product. In addition, installing—you just copy and paste their pixels into your site is super easy.
You can recognize your visitors throughout your site and examine their journey, which can help optimize your site design for higher conversions. It integrates with a significant number of other software systems and is optimized for mobile devices.
4. Survey Anyplace
Price: available free trial | Pricing starts at $33 per month
Survey Anyplace is a tool that your marketing team should consider if you are looking for a powerful lead generation tool.
With their ReportR pack, respondents can walk away immediately after completion with a personalized PDF report based on their responses. They also seamlessly integrate either via webhooks, Zapier, or Integromat with your existing marketing stack. So you can easily transport leads to your CRM or email marketing tool and begin to build campaigns of nurturing.
Price: The Yoast WordPress plugin is free, but the range of premium payment plans is based on the number of sites you need to monitor.
Yoast is a very popular plugin that works with WordPress with both Gutenberg and the Classic editor. Yoast is an outstanding tool for helping you optimize search engine content.
Yoast allows you to choose key content, focus keywords to help you rank, individual content URLs, and for an additional boost, internal links. The plugin also assesses the readability of your page and provides it with a Flesch Reading Ease score.
Every two weeks, it is updated to reflect Google's algorithm, so you can always stay up to date on your SEO.
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