SEO or Search Engine Optimization can be defined as the process of making the website position better in the search engine result pages. SEO methods apply to search engines like Google, Yahoo, or Bing. But businesses of all types focus on Google’s search rankings because it is more popular and it is where both money and traffic are available. It is true that businessmen and marketers understand the relevancy of search engine rankings. And they are aware of its influence as well.
80% of online businesses' success depends on Google’s search results. Google shows search results based on some algorithms.SEO helps in cracking down these algorithms and open the gates of traffic. It helps to attract traffic by using various components like heading tag, meta tags, permalinks, backlinks, word count, etc.
The face of your business will change if the search results bring your business high. It reduces the cost of Pay per click kind of advertising and other traditional modes of advertising. It increases the number of sales, leads, and brand value.
Using the right keyword is necessary for your business. It is equally important to analyze the keywords of your competitors as well to make your digital marketing more strategic and systematic. It will help you to increase your market share and damage your competitors.
Imagine a store is located at the heart of the town and a store located at an isolated area. Which is more likely to be visited by the people? It will be obviously the store at the heart of the town. Similarly, if your business search results position gets high up, then the chances of a business being successful are also high. Millions of users use search engines like Google every day. Ranking high up in the search results would definitely increase the probability of your site being discovered. And these visitors can be potential customers for your business.
SEO enhances the foot traffic of your business website without any advertising. It is an evolving process. Companies are doing their best to adapt to changes and trends.
Businesses know that SEO can either take your business down or take your business up. It is a very useful and misunderstood strategy.
© 2020 Apponix, All Rights Reserved.