At one time, ambitious concepts bordering on the ridiculous were artificial intelligence, data-driven marketing, and voice search engine optimization (VSEO). Today, for most business owners, these innovative digital marketing trends are among the top priorities in 2021.
And why would they not? After all, you have to adapt to the rapidly changing changes in digital marketing if your company intends to remain competitive in today's online landscape.
1) Artificial Intelligence
2020 may be the year when many people wake up to the dominance of artificial intelligence if you have not already realized it (AI). It is sure to be at the heart of global business and industry in the future, and many simple jobs are already being taken over.
For instance, to "patrol parking lots and large outdoor areas to predict and prevent crime, Microsoft and Uber use Knightscope K5 robots." "The robots can read license plates, report suspicious activity, and gather information to report to their owners." These R2-D2-like robots can be rented for $7 an hour, which is less costly than the salary of a human security guard.
AI can analyze consumer behavior and search patterns, and use social media platform data and blog posts to help companies understand how their products and services are found by customers.
Chatbots are one exciting example of AI in practice (more on that later). To automate the handling of payments, Mastercard created a Facebook messenger bot, which uses natural language processing software to decipher what the customer wants and respond as if it were a real person:
Artificial intelligence will soon be the driving force behind many services, and we are already seeing it introduced in areas such as:
Businesses that adopt AI in 2021 will be able to reduce the cost of staffing and accelerate growth, getting an edge over their rivals.
1)2) Programmatic Advertising
Programmatic advertising means using AI to automate the purchase of advertisements so that you can target more particular audiences. For instance, real-time bidding is a form of programmatic ad buying. This automation is much more efficient and quick, which means higher conversions and lower acquisition costs for customers.
The face of digital advertising is changing so rapidly that 86.2 percent of digital display ads in the US will be programmatic by 2020, according to eMarketer.
In 2021, chatbots will continue to be a significant part of digital marketing. Instant messaging is used by this AI-based technology to chat with your customers or site visitors in real-time, day or night.
Surveys demonstrate that:
Many customers prefer to interact with chatbots as they are 24/7 responsive, give prompt answers, recall your entire purchasing history accurately, and never lose patience. By meeting the expectations of customers and automating repetitive tasks, these virtual assistants offer excellent customer service, which means you can concentrate on more important work.
Many brands, including rideshare brand Lyft, are already using chatbot technology. Via chat (Facebook Messenger and Slack) or voice (Amazon Echo), you can request a ride from Lyft and their chatbot will let you know your driver's current location.
1)4)Social Messaging Apps
Take a look at these numbers if you think social messaging apps are just for sending emojis to your friends:
The popularity of social messaging apps shows these statistics, and since people spend more time messaging each other, it makes sense to market the products and services of your company where your potential customers are hanging out.
Reasons to use messaging apps for your brand include:
1)5) Voice search & Intelligent speakers
The increasing use of voice search has made it essential for businesses in 2021 to rethink their digital marketing strategies. Take these numbers into consideration:
Overall, people expect voice search to be used far more in the future.
To deliver value-based content effectively to their customers, many brands already include voice search in their digital marketing strategies:
1)6) Research for Semantic Keywords
When you create long-form content, here's something you need to keep in mind: You have to write for individuals, not for Google.
Every other day, banging out a 5,000-word post is great, but if you don't keep user intent in mind, you won't see the results you're hoping for. This is the primary objective a person has when they type or speak a search query, also known as search intent or keyword intent. It could be to find a product, information, or a location for a store.
Think about how your content is analyzed by Google. In a search box, the search engine not only evaluates keywords; it considers the content of a query and drills down to determine the search intent of the user. If someone were searching for a missing cat in this example below, Google would use semantic analysis to include concepts like:
1. Related concepts (i.e. "pets" not only "cats"; "lost" not just "missing"; "animal control centres" and "pet shelters")
2. Areas that are related
3. Other possible methods of helping you out
In 2019, the annual B2B report from the Content Marketing Institute revealed that 90% of the most successful marketers in the world put the needs of their audience ahead of promotional goals. In 2021, firms with this attitude will rise to the top.
Last, but certainly not least, we will dip our toes into one of 2021's most wow-inspiring trends in digital marketing: neuromarketing. While this may sound like we're quoting from a sci-fi movie, the truth is that this technology is rapidly advancing and may soon become a viable tool for marketers.
Neuromarketing is a strategy for the uninitiated that analyses measurements of the brain activity and nervous system of a person to determine which types of content they find engaging.
Essentially, it designs marketing materials (including your website, advertisements, email campaigns, and content) to evoke specific neurological reactions that trigger buying-related emotions or responses. You can use this information to optimize your content and adjust your strategies accordingly, improving your marketing effectiveness.
SPARK Neuro, a company that measures emotion and attention to optimize advertising and entertainment, is a leader in the field of neuro analytics. To analyze attention and emotion levels, the company combines biometrics, neurometrics, and complex algorithms, effectively helping marketers figure out what content to focus on and what to avoid.
1)8) 5G Technology
The dawn of 5G technology, or the fifth generation of mobile technology, is arguably one of the most significant digital marketing trends of 2021 in a world that has gone mad for mobile. This update heralds a new era of digital communications, and virtually every industry will experience its impact.
T-Mobile points to the advantages of 5G speed for the burgeoning augmented reality industry, noting how a virtual heads-up display could be instrumental in developing it. 5G Internet speeds can help cyclists spot danger from all sides, as this image below demonstrates:
The European Union has an ambitious 5G action plan which, by 2025, will include uninterrupted 5G coverage for major roads and railways. What's more, a staggering one hundredfold increase in the number of connected devices is expected to power the technology.
All that is to say, 5G technology, from digital marketers to the average user, will change how we access online content.
We live in a time when the choice is spoiled for consumers. No matter what niche you're in, you're unlikely to work in a vacuum. 66% of customers say they feel connected to a brand whenever they trust it, and you have to create a solid brand to earn their trust.
The reason that branding is so significant now is because of the E.A.T. ranking factor from Google, which stands for:
Essentially, Google wants to do more than rank good content; by demanding the most precise, up-to-date, well-researched (i.e. authoritative) content on any given topic, preferably created by true experts in the field, they cater to the user experience.
1)10) Automation, Automation (& AI)
In 2021, Gartner projects that 30% of companies will include artificial intelligence (AI) in their sales processes. In fairness, particularly when you consider the amazing benefits of AI and automation for sales and marketing, we should expect more:
You may use artificial intelligence and automation, for instance, to:
For more information visit Digital Marketing Training in Bangalore
© 2020 Apponix, All Rights Reserved.