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Digital Marketing online Training Course Objectives

  • Introducing the fundamental concepts and benefits of Digital Marketing
  • Latest trends and opportunities in digital marketing
  • Traditional vs. Digital marketing
  • Basics of Social Media marketing and its variants including Facebook, YouTube, Twitter, Google+, LinkedIn and Pinterest
  • Techniques of Freelancing and Lead Generation
  • Create Blogs.
  • Search Engine Optimization and PPC training
  • Learn how to form Digital Marketing strategies
  • Audience analytics and learn how to traffic drive
  • Learn how to rank the clients’ websites
  • Practice copy-writing and web integration
  • Paid marketing and E-mail marketing

Digital Marketing Course Syllabus

  • 1: Digital marketing Introduction

  • Introduction to Digital marketing
  • Comparison of Traditional and Digital Marketing
  • Statistics of Digital Marketing
  • Benefits of Digital marketing
  • Latest Digital marketing trends
  • Digital Marketing strategy for websites
  • Challenges in Traditional Application
  • Career opportunities in digital marketing

  • 2: Content Marketing

  • Article and promotional marketing
  • Social media content
  • Web site and email content
  • Online Promotion

  • 3: Heat Map

  • What is a Heat map and its importance
  • What is a scroll map

  • 4: Social Media

  • Basics of social media marketing
  • Facebook fan page creating
  • Facebook marketing
  • Facebook Paid advertising
  • YouTube marketing
  • Twitter marketing
  • Google+ marketing
  • LinkedIn marketing
  • Pinterest marketing

  • 5: Google Ad Sense and Affiliate Marketing

  • Online money earning strategies
  • Planning a website for Adsense
  • What is Adsense?
  • Implementing Ads in a Website
  • What is Affiliate Marketing
  • Types of Affiliate Marketing
  • Making Money using Affiliate Marketing

  • 6: Webinar Marketing

  • Webnar marketing & benefits
  • Logistics,Direct interaction
  • Launch feedbacks, webinar platforms
  • Webinar tools and services
  • Guidelines to a successful webinar

  • 7: Media Buying & Selling

  • Media planning & Optimization
  • Programmatic Media buying
  • Sellling & service providers
  • Media buying campaigns & steps
  • Do’s for a successful media campaign

  • 8: Hashtag Viral Marketing

  • How to use Hashtags for your business
  • Find hashtags related to the main key-board
  • Research Trending Hashtag
  • Hashtags on facebook & Twitter to generate traffic
  • Track your Hashtag impact
  • Speed it up- tools to detect hashtag strength
  • Track your Hashtag impact

  • 9: Website Designing with CMS

  • Basic Information of Websites
  • Basics of CMS
  • Use of WordPress CMS?
  • WordPress Installation
  • Understanding the Dashboard
  • SEO specific plugins

  • 10: Whatsapp Digital Marketing

  • Whatsapp marketing for business
  • Communicate better using texts, imagestudio,videos
  • Increase audience engagement
  • Reinforce credibility by providing immediate customer support
  • Build long-term relationships & create loyal brand advocates

  • 11: Mobile marketing

  • What is mobile marketing
  • Best practices of mobile marketing
  • Types of mobile marketing

  • 12: Freelancing Techniques

  • Freelancing website, best practices
  • Registering on freelancing websites
  • Applying for online jobs
  • Micro job sites-application, & posting
  • Forum promotions Accepting payments

  • 13: Lead generation

  • How to create your ‘Bribe‘ offer
  • How to create A high Converting page
  • Joining give away events
  • Adding your offer to Thank you page
  • Ad swaps- from third party sites

  • 14: Creating a Blog

  • Steps to blog marketing success
  • Create your blog- your business details
  • Customize your blog – be professional
  • Posting – Getting the word out
  • Marketing tools-Using them

  • 15: Landing Page Techniques

  • Elements of landing page
  • Acquiring stunning landing pages
  • WordPress themes & plugin
  • CTA placement & optimization
  • Landing page from third party sites

  • 16: Display Network Campaign

  • Campaigns Tools & Analysis, Billing, My Account
  • Google Certification Support

  • 17: Search Engine Optimization (SEO)

  • What is SEO
  • How Different types of Search engines work?
  • Google Analytics
  • Search Engine Algorithms and Updates
  • Google Webmasters Tools (Web Console)
  • Keyword Research Process
  • Competition Analysis
  • Google Keyword Planer
  • On page Optimization strategies
  • Off Page Optimization Local SEO Strategies
  • Reports and SERP Management
  • CMS SEO Plugins
  • Benefits of Using ROBOTS.TXT
  • Advantages of Sitemap
  • Use of .htaccess file in SEO

  • 18: Online Advertising

  • Search ads
  • Display ads
  • Affiliate marketing
  • Social media advertising
  • Local advertising
  • Email advertising

  • 19: Email Marketing

  • Collecting email addresses
  • Basics of Email Template Structure
  • How to Design Email Templates?
  • Sending Mails
  • Email Segmentation

  • 20: Design Graphics

  • Graphics effectively communicate
  • Visual representations of information
  • Create your own graphic for clients and social media. In 2019 Graphics will rule
  • Graphics are more appealing then text.

  • 21: PPC Training

  • What is Pay per Click Marketing
  • Importance & Benefits of PPC
  • Other Pay -per-Click Provider
  • What is Google Adwords?
  • How to set up PPC Campaign
  • Google Adword Networks
  • Search Partners-(AOL, Earthlink,
  • Powered by Google, Site Search

  • 22: Online Reputation Management

  • What is Online reputation management
  • Why business needs online reputation
  • Focus areas in ORM
  • ORM strategy

  • 23: Become a Certified in 60 Days

  • Google Analytics
  • Google Adwords

  • 24: List Building Techniques

  • How to design your squeeze page for maximum conversions
  • Split testing your squeeze pages
  • Setting up your Broadcast Schedule
  • Launching your list building campaign

  • 25: Google Analytics Topics

  • Basics of Google analytics
  • Tools for website analytics
  • Installing Google Analytics in website
  • Parameters of Google Analytics
  • Reporting and Analysis
  • Goals and Funnels
  • Segmentation and Filters

  • 25: Optimizing a Web Site for Online Marketing

  • Web site Concepts
  • All about Domain names
  • Choosing a right hosting company and domain
  • Analyzing the Website
  • Web site maintenance and management
  • Mobile sites

  • 26: Live Streaming

  • Learn to use live streaming for online branding
  • Configuring broadcast settings
  • Different types of broadcast
  • Create a scope
  • Promote & interact with your viewers

  • 27: Youtube Marketing

  • Video optimization
  • Promoting on YOUTUBE
  • Monetization
  • SEO for youtube
  • Youtube Analytics

  • 28: PPC Campaign Setup

  • Google Adword Structure
  • PPC campaign Navigation
  • Use Multiple Account
  • What is “Click-through Rates”
  • What is impression?
  • What is “Cost/Conversion”?
  • What is Tracking Code?

  • 29: Digital Marketing Stratergies

  • How to Start a Digital Marketing Agency
  • Where do I get my clients form places and areas to look for?
  • Approach and Strategies to Convert your prospective clients
  • How to Pitch to your clients, prove Digital Marketing is superior
  • Target Oriented Marketing Impress with Analytics
  • Business Extensions with Upsell & Selling multiple products
Download Full Digital Marketing Course Syllabus Now

Guaranteed minimum 30 interview chances with placement companies

Students Feedback for Digital Marketing online training


I joined Apponix for digital marketing training. It was the best time I had ever. The trainer was too good. I was able to learn more than I actually expected. This is the best institute in technical training and I recommend it for all..

Digital Marketing Expert

I just had a great learning experience in digital marketing. The trainer is an expert and experienced. I suggest Apponix for everyone.

Digital Marketing Analyst

The best digital marketing training institute. It was actually a great experience. The management was so supportive and the trainer is too helpful. Excellent infrastructure..

Digital Marketing Analyst
Mr. Sheikh

Digital Marketing Expert

Mr. Akash

Digital Marketing Expert

Digital Marketing Instructor Profile

  • 12+ years of experience
  • Constantly updated knowledge in digital marketing trends and applications
  • Expert level real-time experience in web development, web designing and digital marketing
  • Trained 2500+ students
  • 5 star rated training strategies and teaching style.
  • Skilled and experienced in:
    Digital marketing blue print technologies
    Sales channel building
    Email, Social media and SMS marketing and managing
    Paid traffic, Google Ad Sense, A/B Testing and Blogging
    Landing Pages and High-end websites creation
    Sitemap Building and Submission

Skills and Experience of our Digital Marketing trainer

  • Building sales channels
  • Email Marketing, SMS Marketing
  • Email automation,Paid traffic
  • Social Media Marketing, SEO, Affiliate Marketing
  • Google AdSense, A/B Testing, Blogging
  • AD words, PHP, Social media management, Targeted Email Campaigns

His past experience includes

  • Maintaining website and creating landing pages
  • Managing Social Media, Email Marketing and Mobile Marketing Campaigns.
  • Designed high end websites with SEO friendly.
  • Analyzing and improved Business keywords in search engine.
  • Responsible for website related updates including SEO factors.
  • Keeping up-to-date with recent algorithm changes.
  • Monitor and evaluate search results and search performance across the Google search engine
  • Sitemap building and submission.

Apponix Ratings

5000+ Satisfied Learners









Digital Marketing

Enroll for Digital Marketing training today. Request Demo class. Our instructor has 10+ years hands on experience in implementing Digital Marketing in mission Critical projects.

Student Review


Good institute and superb infrastructure. The labs and practical sessions are really beneficial in port training tests and interviews. They helped a lot in preparing for interviews and setting up a professional resume..

Thank you Apponix providing such a great opportunity.

Amar Koli

Great experience. I just loved the digital marketing training at Apponix. The trainer was well-informed on the subjects. The concepts were made clear in simple words and a number of practical classes..

Aravind Raj

I thank my instructor to help me in seeking a good career in digital marketing. The examples he used in explaining the concepts were too good. Many of the questions we have discussed in class helped for interviews and tests. Thank you sir and the entire team of Apponix..

Jasleen Ahuja

i completed SEO course here .Akash sir is an excellent trainer! I had a great experience learning here!


Apponix the one of the best institute for Digital Marketing and SEO. The way of teaching by Akash sir is fantastic, here i learned many things.

Salary expectation after completing course

There is an increasing demand for digital marketing professionals around the globe. This demand has formed a constant rise in the salary too. A fresher in this field can earn an average salary of 2-4 lakhs per year. This will vary according to the city of placement, experience and certifications. Experience of 5 or 6 years can earn an average salary above 6 lakhs. There are even professionals who earn above 35 lakhs per year.

Career after Digital Marketing course

Millions of opportunities are waiting for you in digital marketing. Digital marketing has become an inevitable factor in every field. The advent of new technologies and trends has expanded its scopes and applications to another level. Digitalisation in marketing and commercialization, thus offers 100% assured placement with elevated salary.

How We Stand Out Among Other Digital Marketing Training Institutes?

@ Apponix


@ Other

Course fees

Very competitive

Most of the institutes provide at less fees but compromise with the quality of the training

Working Professionals

All our trainers are working professionals

Very few institutes have working professionals as trainers

Trainers Experience

Min 7+ Years experience

Most of the institutes hire full time trainers with very less real time experience

Student Web Portal

We have a dedicated students portal where you will find course materials and technical questions hr questions prepared by it professionals


@ Apponix


@ Other

Class Room Infrastructure

Air conditioned class rooms to make sure our students feel comfortable

Very few

Reference Pay

We pay Rs 1000 for every student you refer.



Yes its very flexible, you can pay the fees in instalment, we understand the financial situation of the students

Very few institutes

Lab Infrastructure

For most of the courses each student is given with laptop or desktop throughout the course


@ Apponix


@ Other

Who are our trainers?

IT consultants,Solutions Architects, Technical Leads

Most of the institutes hire full time trainers with very little experience

Student’s Ratings

5 ***** ratings from more than 4000 students


Trust & Credibility

Very High


Fees Negotiable?

Yes we understand the financial situation of each student

Very few

Why Should You Learn Digital Marketing

  • Inevitable factor in every field to expand the reach of the brands or products and revenue of the firms
  • Exponential demand for skilled and certified professionals
  • Millions of opportunities both in enterprises and in freelancing
  • You can learn and expertise with basic knowledge in computer application
  • More than 5 lakhs digital marketing jobs from 2020
  • Most demanding and beneficial mode of marketing

Digital Marketing Online Training

  • Enables you to face any tests and interviews along with resume preparation
  • Expert trainers with professional experience in reputed firms
  • Our online training values your convenience
  • Self-paced learning forming your own schedule
  • Customized syllabus by experts
  • Certification guidance and Placement assistance


  • Why should I take training at Apponix?
    • Expert trainers with years of hand-on experiences in top IT companies
    • 150+ client firms to assist in placement
    • Constant updating of the demands of industry and trending technological changes
    • 100% student satisfaction rate.
    • Customized syllabus meeting the needs of upcoming trends in technologies
    • Quality video recording with doubt clearing facility
  • What skills will I gain after the training?
    • Developing and implementing new media strategies
    • Coordinating social media and digital platforms in online marketing campaigns
    • Learn how to build and manage effective teams and multiple project management
    • You will be able to collaborate different departments to enhance the market growth
    • Will be able to lead website development and manage customers in digitalised channel
    • Help the firm towards progress by providing updated information through tracking the growth and analysing the reports
  • Which are the popular firms in Digital Marketing that offer authentic certification
    • Inc.
    • HCL Technologies
    • Analogic Corporation
    • Accenture.
    • Dell, Inc..
    • Inc.
  • What all job roles can I apply for after the training?
    • After completing the training numerous job roles await you round the globe. The most popular and mainstream jobs are
    • SEO Specialist.
    • Strategic Marketing Manager.
    • E-mail Marketing Manager
    • Social Media Executive
    • Above all you can freelance with greater options and flexibility..
  • Why Choose Apponix?
    • Excellent and qualified trainers.
    • 100% student satisfaction rate.
    • Facilitated labs and AC classrooms.
    • Dedicated HR teams.
    • 1000+ placements.
    • 7000+ happy students.