ABOUT THE COURSE
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach consumers. The key objective is to promote brands through various forms of digital media. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.
Digital marketing includes Internet marketing techniques, such as search engine optimization (SEO), search engine marketing (SEM), link building, Social Media Marketing, display advertising, e–books, optical disks and games, and any other form of digital media.
Digital Marketing Training in Bangalore
Digital marketing is that which makes use of computers such as PCs, smart phones, mobile phones, tabs, etc., to engage with probable customers. Digital marketing applies technological platforms such as websites, e-mail, and the social media. Today the world has gone online. It is all about reaching out to this audience. As online marketing channels open a new way to connect with customers, requirement for digital marketing expertise is increasing. Digital channels have become the most crucial of all modern marketing tools.Social Media is fast becoming a constituent of digital marketing. Many businesses use a combination of conventional marketing methods and the digital marketing channel. Digital marketing is fast gaining popularity with marketers as it lets them to track their return on investment (RoI) more accurately compared to other regular marketing channels.
Digital marketing Modules
- Module 1: Digital marketing Introduction
- Module 2: Website Designing with CMS
- Module 3: Optimizing a Web Site for Online Marketing
- Module 4: Search Engine Optimization (SEO)
- Module 5: Social Media Marketing
- Module 6: Email Marketing
- Module 7: Content Marketing
- Module 8: Online Reputation Management
- Module 9: Google Ad Sense and Affiliate Marketing
- Module 10: Google Analytics Topics
- Module 11: Online Advertising
- Module 12: Heat Map
- Module 13: Mobile marketing
- Module 14: Hashtag Viral Marketing
- Module 15: List Building Techniques
- Module 16: Freelancing Techniques
- Module 17: Whatsapp Digital Marketing
- Module 18: Live Streaming
- Module 19: Webinar Marketing
- Module 20: Media Buying & Selling
- Module 21: Lead generation
- Module 22: Creating a Blog
- Module 23: Design Graphics
- Module 24: Landing Page Techniques
- Module 25: Youtube Marketing
- Module 26: Google Adwords [PPC]
- Module 27: Set-up PPC Campaign
- Module 28: Display Network Campaign
- Module 29: Digital Marketing Strategies
- Module 30: Become a Certified in 45 Days
Digital marketing is commonly referred to as online marketing, internet marketing or web marketing. The expression digital marketing has grown in recognition over time, predominantly in certain countries. In the U.S., online marketing is widespread, in Italy it is referred as web marketing but in the U.K. and the rest of the world, digital marketing has become the most familiar term.If you observe the top online brands like Amazon, Google, etc., they’re all dynamic – taking new approaches to increase or retain their online audiences.
To stay ahead you have to optimize. We at APPONIX TECHNOLOGIES help you in this with analytics, and once a strategy allows you to get the basics right, then you can continuously improve in the areas of search marketing, and social media marketing.
PPC - Pay Per Click / Google AdWords
Pay per click also known as PPC or called cost per click is an internet advertising model used to direct traffic to sites, in which advertisers pay the website owner when the ad gets clicked. To put it plainly, it is the amount spent to get an ad clicked. Pay per click marketing is a method of utilizing search engine advertising to produce clicks to your web site, rather than “earning” them organically.
The exclusive benefit of PPC marketing is that Google (and other advertising networks) do not just reward the highest bidders for the particular ad space; they also reward the ads that are very popular with users. Ultimately, Google rewards good presentation.
In contrast to the generalized portal, which strives to drive a high volume of traffic to one site, PPC implements the affiliate model, which gives purchase opportunities wherever people may be browsing. It does this by proposing financial incentives to partner sites. If a partner does not generate sales, it represents no cost to the merchant. Variants include banner exchange, pay-per-click, and revenue sharing packages.
Google AdWords is the single most popular PPC advertising structure in the world. The AdWords platform enables businesses to create ads that appear on Google’s search engine and its other properties.
SEO - SEARCH ENGINE OPTIMIZATION
SEO is a contraction for search engine optimization /search engine optimizer. You should be aware of the possible advantages as well as the damage that a careless SEO can do to a website. We at APPONIX TECHNOLOGIES offer training in SEO services which include:
Reviewing of site content / structure
Search engine optimization is the method of showcasing the visibility of a website or a page in a search engine’s un-paid search results. In general, the earlier the search results the more frequently a site appears in the search results list, the more the visitors it will get from the search engine’s users. SEO may target diverse kinds of search, which include image search, local search, and industry-specific search. As a web marketing strategy, SEO considers how search engines work, what users look for, the keywords typed into search engines and which search engines are preferred by their targeted audience.
Do remember that the Google search results include paid advertisement (indicated as Ads or Sponsored Ads) as well. Advertising with Google won't have any outcome on a site's presence. Google does not take money to include or rank sites in search results, and it costs nothing to appear in search results.
CMS – CONTENT MANAGEMENT SYSTEM
We also provide you with first-rate Content Management System (CMS). A CMS is used in managing the content of a website with the aid of which you can without restraint edit, add or delete the content of the website on your own. No technological skills are needed to handle CMS. We offer excellent made-to-order content management solutions to resolve complex problems and help you make better decisions quicker in this rapidly changing scenario.
The triumph of an online business depends heavily on the look and functionality of a website. After getting an eye-catching website designed, there comes a time when you feel that your website is in a need for revising the content. In such circumstances, a CMS website can be an advantageous option. A CMS based website works in such a manner that once the website is designed, it is connected with a user-friendly back-end program which lets individual components of content to get uploaded or taken off.
Normally, a CMS consists of 2 components: the content management application (CMA) and the content delivery application (CDA). The CMA component allows the content manager, who may not be conversant with Hypertext Markup Language (HTML), to manage the creation, modification, and deletion of text from a website without needing the expertise of a Webmaster. The CDA element uses and compiles that information to update the website.
In CMS you can use a template or a set of templates approved by the organization, to create or modify web content. A CMS arrangement indexes all data within a company. You can then search for data using keywords, which the CMS system retrieves.