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Digital Marketing

ABOUT THE COURSE

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach consumers. The key objective is to promote brands through various forms of digital media. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.
Digital marketing includes Internet marketing techniques, such as search engine optimization (SEO), search engine marketing (SEM), link building, Social Media Marketing, display advertising, e–books, optical disks and games, and any other form of digital media.

Digital Marketing Training in Bangalore

Digital marketing is that which makes use of computers such as PCs, smart phones, mobile phones, tabs, etc., to engage with probable customers. Digital marketing applies technological platforms such as websites, e-mail, and the social media. Today the world has gone online. It is all about reaching out to this audience. As online marketing channels open a new way to connect with customers, requirement for digital marketing expertise is increasing. Digital channels have become the most crucial of all modern marketing tools.Social Media is fast becoming a constituent of digital marketing. Many businesses use a combination of conventional marketing methods and the digital marketing channel. Digital marketing is fast gaining popularity with marketers as it lets them to track their return on investment (RoI) more accurately compared to other regular marketing channels.

Digital marketing Modules

  • Module 1: Digital marketing Introduction
  • Module 2: Website Designing with CMS
  • Module 3: Optimizing a Web Site for Online Marketing
  • Module 4: Search Engine Optimization (SEO)
  • Module 5: Social Media Marketing
  • Module 6: Email Marketing
  • Module 7: Content Marketing
  • Module 8: Online Reputation Management
  • Module 9: Google Ad Sense and Affiliate Marketing
  • Module 10: Google Analytics Topics
  • Module 11: Online Advertising
  • Module 12: Heat Map
  • Module 13: Mobile marketing
  • Module 14: Hashtag Viral Marketing
  • Module 15: List Building Techniques
  • Module 16: Freelancing Techniques
  • Module 17: Whatsapp Digital Marketing
  • Module 18: Live Streaming
  • Module 19: Webinar Marketing
  • Module 20: Media Buying & Selling
  • Module 21: Lead generation
  • Module 22: Creating a Blog
  • Module 23: Design Graphics
  • Module 24: Landing Page Techniques
  • Module 25: Youtube Marketing
  • Module 26: Google Adwords [PPC]
  • Module 27: Set-up PPC Campaign
  • Module 28: Display Network Campaign
  • Module 29: Digital Marketing Strategies
  • Module 30: Become a Certified in 45 Days

Digital marketing is commonly referred to as online marketing, internet marketing or web marketing. The expression digital marketing has grown in recognition over time, predominantly in certain countries. In the U.S., online marketing is widespread, in Italy it is referred as web marketing but in the U.K. and the rest of the world, digital marketing has become the most familiar term.If you observe the top online brands like Amazon, Google, etc., they’re all dynamic – taking new approaches to increase or retain their online audiences.

To stay ahead you have to optimize. We at APPONIX TECHNOLOGIES help you in this with analytics, and once a strategy allows you to get the basics right, then you can continuously improve in the areas of search marketing, and social media marketing.

PPC - Pay Per Click / Google AdWords

Pay per click also known as PPC or called cost per click is an internet advertising model used to direct traffic to sites, in which advertisers pay the website owner when the ad gets clicked. To put it plainly, it is the amount spent to get an ad clicked. Pay per click marketing is a method of utilizing search engine advertising to produce clicks to your web site, rather than “earning” them organically. The exclusive benefit of PPC marketing is that Google (and other advertising networks) do not just reward the highest bidders for the particular ad space; they also reward the ads that are very popular with users. Ultimately, Google rewards good presentation.

In contrast to the generalized portal, which strives to drive a high volume of traffic to one site, PPC implements the affiliate model, which gives purchase opportunities wherever people may be browsing. It does this by proposing financial incentives to partner sites. If a partner does not generate sales, it represents no cost to the merchant. Variants include banner exchange, pay-per-click, and revenue sharing packages.

Google AdWords is the single most popular PPC advertising structure in the world. The AdWords platform enables businesses to create ads that appear on Google’s search engine and its other properties.

SEO - SEARCH ENGINE OPTIMIZATION

SEO is a contraction for search engine optimization /search engine optimizer. You should be aware of the possible advantages as well as the damage that a careless SEO can do to a website. We at APPONIX TECHNOLOGIES offer training in SEO services which include: Reviewing of site content / structure Keyword research

Search engine optimization is the method of showcasing the visibility of a website or a page in a search engine’s un-paid search results. In general, the earlier the search results the more frequently a site appears in the search results list, the more the visitors it will get from the search engine’s users. SEO may target diverse kinds of search, which include image search, local search, and industry-specific search. As a web marketing strategy, SEO considers how search engines work, what users look for, the keywords typed into search engines and which search engines are preferred by their targeted audience. Do remember that the Google search results include paid advertisement (indicated as Ads or Sponsored Ads) as well. Advertising with Google won't have any outcome on a site's presence. Google does not take money to include or rank sites in search results, and it costs nothing to appear in search results.

CMS – CONTENT MANAGEMENT SYSTEM

We also provide you with first-rate Content Management System (CMS). A CMS is used in managing the content of a website with the aid of which you can without restraint edit, add or delete the content of the website on your own. No technological skills are needed to handle CMS. We offer excellent made-to-order content management solutions to resolve complex problems and help you make better decisions quicker in this rapidly changing scenario.

The triumph of an online business depends heavily on the look and functionality of a website. After getting an eye-catching website designed, there comes a time when you feel that your website is in a need for revising the content. In such circumstances, a CMS website can be an advantageous option. A CMS based website works in such a manner that once the website is designed, it is connected with a user-friendly back-end program which lets individual components of content to get uploaded or taken off.

Normally, a CMS consists of 2 components: the content management application (CMA) and the content delivery application (CDA). The CMA component allows the content manager, who may not be conversant with Hypertext Markup Language (HTML), to manage the creation, modification, and deletion of text from a website without needing the expertise of a Webmaster. The CDA element uses and compiles that information to update the website. In CMS you can use a template or a set of templates approved by the organization, to create or modify web content. A CMS arrangement indexes all data within a company. You can then search for data using keywords, which the CMS system retrieves.

Digital marketing Course Content

Module 1: Digital marketing Introduction

  1. Introduction to Digital marketing
  2. Comparison of Traditional and Digital Marketing
  3. Statistics of Digital Marketing
  4. Benefits of Digital marketing
  5. Latest Digital marketing trends
  6. Digital Marketing strategy for websites
  7. Challenges in Traditional Application
  8. Career opportunities in digital marketing

Module 2: Website Designing with CMS

  1. Basic Information of Websites
  2. Basics of CMS
  3. Use of WordPress CMS?
  4. WordPress Installation
  5. Understanding the Dashboard
  6. SEO specific plugins

Module 3: Optimizing a Web Site for Online Marketing

  1. Web site Concepts
  2. All about Domain names
  3. Choosing a right hosting company and domain
  4. Analyzing the Website
  5. Web site maintenance and management
  6. Mobile sites

Module 4: Search Engine Optimization (SEO)

  1. What is SEO
  2. How Different types of Search engines work?
  3. Google Analytics
  4. Search Engine Algorithms and Updates
  5. Google Webmasters Tools (Web Console)
  6. Keyword Research Process
  7. Competition Analysis
  8. Google Keyword Planer
  9. On page Optimization strategies
  10. Off Page Optimization Local SEO Strategies
  11. Reports and SERP Management
  12. CMS SEO Plugins
  13. Benefits of Using ROBOTS.TXT
  14. Advantages of Sitemap
  15. Use of .htaccess file in SEO

Module 5: Social Media Marketing

  1. Basics of social media marketing
  2. Facebook fan page creatinG
  3. Facebook marketing
  4. Facebook Paid advertising
  5. YouTube marketing
  6. Twitter marketing
  7. Google+ marketing
  8. LinkedIn marketing
  9. Pinterest marketing

Module 6:Email Marketing

  1. Collecting email addresses
  2. Basics of Email Template Structure>
  3. How to Design Email Templates?
  4. Sending Mails
  5. Email Segmentation

Module 7:Content Marketing

  1. Article marketing
  2. Social media content
  3. Web site and email content
  4. Online Promotion

Module 8: Online Reputation Management

  1. What is Online reputation management
  2. Why business needs online reputation
  3. Focus areas in ORM
  4. ORM strategy

Module 9: Google Ad Sense and Affiliate Marketing

  1. Online money earning strategies
  2. Planning a website for Adsense
  3. What is Adsense?
  4. Implementing Ads in a Website
  5. What is Affiliate Marketing
  6. Types of Affiliate Marketing
  7. Making Money using Affiliate Marketing

Module 10: Google Analytics Topics

  1. Basics of Google analytics
  2. Tools for website analytics
  3. Installing Google Analytics in website
  4. Parameters of Google Analytics
  5. Reporting and Analysis
  6. Goals and Funnels
  7. Segmentation and Filters

Module 11: Online Advertising

  1. Search ads
  2. Display ads
  3. Affiliate marketing
  4. Social media advertising
  5. Local advertising
  6. Email advertising

Module 12: Heat Map

  1. What is a Heat map and its importance
  2. What is a scroll map and its importance

Module 13: Mobile marketing

  1. What is mobile marketing
  2. Best practices of mobile marketing
  3. Types of mobile marketing

Module 14: Hashtag Viral Marketing

  1. How to use Hashtags for your business
  2. Find hashtags related to the main key-board
  3. Research Trending Hashtag
  4. Hashtags on facebook & Twitter to generate traffic
  5. Track your Hashtag impact
  6. Speed it up- tools to detect hashtag strength
  7. Track your Hashtag impact

Module 15: List Building Techniques

List Building techniques
  1. How to design your squeeze page for maximum conversions
  2. Split testing your squeeze pages
  3. Setting up your Broadcast Schedule
  4. Launching your list building campaign

Module 16: Freelancing Techniques

  1. Freelancing website , best practices
  2. Registering on freelancing websites
  3. Applying for online jobs
  4. Micro job sites-application, & posting
  5. Forum promotions Accepting payments

Module 17: Whatsapp Digital Marketing

  1. Whatsapp marketing for business
  2. Communicate better using texts, imagesaudio,videos
  3. Increase audience engagement
  4. Reinforce credibility by providing immediate customer support
  5. Build long-term relationships & create loyal brand advocates

Module 18: Live Streaming

  1. Learn to use live streaming for online branding
  2. Configuring broadcast settings
  3. Different types of broadcast
  4. Create a scope
  5. Promote & interact with your viewers

Module 19: Webinar Marketing

  1. Webnar marketing & benefits
  2. Logistics,Direct interaction
  3. Launch feedbacks, webinar platforms
  4. Webinar tools and services
  5. Guidelines to a successful webinar

Module 20: Media Buying & Selling

  1. Media planning & Optimization
  2. Programmatic Media buying
  3. Sellling & service providers
  4. Media buying campaingns & steps
  5. 10 Do’s for a successful media campaign

Module 21: Lead generation

  1. How to create your ‘Bribe‘ offer
  2. How t create A high Converting page
  3. Joining give away events
  4. Adding your offer to Thank you page
  5. Ad swaps- from third party sites

Module 22: Creating a Blog

  1. Steps to blog marketing success
  2. Create your blog- your business details
  3. Customize your blog – be professional
  4. Posting – Getting the word out
  5. Marketing tools-Using them

Module 23: Design Graphics

  1. Graphics effectively communicate
  2. Visual representations of information
  3. Create your own graphic for clients and social media. In 2017 Graphics will rule
  4. Graphics are more appealing then text.

Module 24: Landing Page Techniques

  1. Elements of landing page
  2. Acquiring stunning landing pages
  3. Wordpress themes & plugins
  4. CTA placement & optimization
  5. Landing page from third party sites

Module 25: Youtube Marketing

  1. Video optimization
  2. Promoting on YOUTUBE
  3. Monetization
  4. SEO for youtube
  5. Youtube Analytics

Module 26: Pppc Training

  1. What is Pay per Click Marketing
  2. Importance & Benefits of PPC
  3. Other Pay -per-Click Provider
  4. What is Google Adwords?
  5. How to set up PPC Campaign
  6. Google Adword Networks
  7. Search Partners-(AOL, Earthlink,
  8. Powered by Google, Site Search

Module 27: PPC Campaign Setup

  1. Google Adword Structure
  2. PPC campaign Navigation
  3. Use Multiple Account
  4. What is “Click-through Rates”
  5. What is impression?
  6. What is “Cost/Conversion”?
  7. What is Tracking Code?

Module 28: Display Network Campaign

  1. Home/Campaigns/Opportunities/Tools & Analysis,Billing,My Account
  2. Google Certification Support

Module 29: Digital Marketing Stratergies

  1. How to Start a Digital Marketing Agency
  2. Where do I get my clients form places and areas to look for?
  3. Approach and Strategies to Convert your prospective clients
  4. How to Pitch to your clients, prove Digital Marketing is superior
  5. Target Oriented Marketing Impress with Analytics
  6. Business Extensions with Upsell & Selling multiple products

Module 30: Become a Certified in 45 Days

Google and Microsoft Certifications

Google offers multiple certification exams in Digital Marketing Domain. Digital Course will help you prepare (and pass) the following exams:
  • AdWords Fundamentals
  • Search Advertising
  • Display Advertising
  • Video Advertising
  • Shopping Advertising
  • Google Analytics Individual Qualification (GAIQ)
  • Bing Certification

Online Training

Technologies we are offering in Online Training are Website Designing, Web Development, SEO and Digital Marketing Training will cost you Rs.20000/- Duration - 2 months

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Class Room Training

Rs 20000/-

  • One to one Training
  • Live projects
  • 90% Practicle

Online Training

Rs 20000/-

  • One to one Training
  • Live projects
  • 90% Practicle
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