ABOUT THE COURSE
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach consumers. The key objective is to promote brands through various forms of digital media.
Digital marketing includes Internet marketing techniques, such as
100% Digital Marketing Practicle Program
Digital Marketing Training in Bangalore
Today the world has gone online. It is all about reaching out to this audience. As online marketing channels open a new way to connect with customers, requirement for digital marketing expertise is increasing.
Digital channels have become the most crucial of all modern marketing tools. Social Media is fast becoming a constituent of digital marketing. Many businesses use a combination of conventional marketing methods and the digital marketing channel. Digital marketing is fast gaining popularity with marketers as it lets them to track their return on investment (RoI) more accurately compared to other regular marketing channels.
Digital marketing Modules
- Module 1: Digital marketing Introduction
- Module 2: Website Designing with CMS
- Module 3: Optimizing a Web Site for Online Marketing
- Module 4: Search Engine Optimization (SEO)
- Module 5: Social Media Marketing
- Module 6: Email Marketing
- Module 7: Content Marketing
- Module 8: Online Reputation Management
- Module 9: Google Ad Sense and Affiliate Marketing
- Module 10: Google Analytics Topics
- Module 11: Online Advertising
- Module 12: Heat Map
- Module 13: Mobile marketing
- Module 14: Hashtag Viral Marketing
- Module 15: List Building Techniques
- Module 16: Freelancing Techniques
- Module 17: Whatsapp Digital Marketing
- Module 18: Live Streaming
- Module 19: Webinar Marketing
- Module 20: Media Buying & Selling
- Module 21: Lead generation
- Module 22: Creating a Blog
- Module 23: Design Graphics
- Module 24: Landing Page Techniques
- Module 25: Youtube Marketing
- Module 26: Google Adwords [PPC]
- Module 27: Set-up PPC Campaign
- Module 28: Display Network Campaign
- Module 29: Digital Marketing Strategies
- Module 30: Become a Certified in 45 Days
Digital marketing is commonly referred to as online marketing, internet marketing or web marketing. The expression digital marketing has grown in recognition over time, predominantly in certain countries. In the U.S., online marketing is widespread, in Italy it is referred as web marketing but in the U.K. and the rest of the world, digital marketing has become the most familiar term.If you observe the top online brands like Amazon, Google, etc., they’re all dynamic – taking new approaches to increase or retain their online audiences.
To stay ahead you have to optimize. We at APPONIX TECHNOLOGIES help you in this with analytics, and once a strategy allows you to get the basics right, then you can continuously improve in the areas of search marketing, and social media marketing.
PPC - Pay Per Click / Google AdWords
Pay Per Click also known as PPC or called cost per click is an internet advertising model used to direct traffic to sites, in which advertisers pay the website owner when the ad gets clicked.
Pay Per Click Marketing is a method of utilizing search engine advertising to produce clicks to your web site, rather than “earning” them organically.
The exclusive benefit of PPC Marketing is that Google (and other advertising networks) do not just reward the highest bidders for the particular ad space; they also reward the ads that are very popular with users. Ultimately, Google rewards good presentation.
In contrast to the generalized portal, which strives to drive a high volume of traffic to one site, PPC implements the affiliate model, which gives purchase opportunities wherever people may be browsing. It does this by proposing financial incentives to partner sites. If a partner does not generate sales, it represents no cost to the merchant. Variants include banner exchange, pay-per-click, and revenue sharing packages.
Google AdWords is the single most popular PPC advertising structure in the world. The AdWords platform enables businesses to create ads that appear on Google’s search engine and its other properties.
SEO - SEARCH ENGINE OPTIMIZATION
Search Engine Optimization is the method of showcasing the visibility of a website or a page in a search engine’s un-paid search results.
In general, the earlier the search results the more frequently a site appears in the search results list, the more the visitors it will get from the search engine’s users.
SEO may target diverse kinds of search, which include image search, local search, and industry-specific search. As a web marketing strategy, SEO considers how search engines work, what users look for, the keywords typed into search engines and which search engines are preferred by their targeted audience.
Do remember that the Google search results include paid advertisement (indicated as Ads or Sponsored Ads) as well. Advertising with Google won't have any outcome on a site's presence. Google does not take money to include or rank sites in search results, and it costs nothing to appear in search results.