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Digital Marketing


Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach consumers. The key objective is to promote brands through various forms of digital media. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.
Digital marketing includes Internet marketing techniques, such as search engine optimization (SEO), search engine marketing (SEM), link building, Social Media Marketing, display advertising, e–books, optical disks and games, and any other form of digital media.

Course Content

Digital marketing Course Content

Module 1: Digital marketing Introduction

  1. Introduction to Digital marketing
  2. Comparison of Traditional and Digital Marketing
  3. Statistics of Digital Marketing
  4. Benefits of Digital marketing
  5. Latest Digital marketing trends
  6. Digital Marketing strategy for websites
  7. Challenges in Traditional Application
  8. Career opportunities in digital marketing

Module 2: Website Designing with CMS

  1. Basic Information of Websites
  2. Basics of CMS
  3. Use of WordPress CMS?
  4. WordPress Installation
  5. Understanding the Dashboard
  6. SEO specific plugins

Module 3: Optimizing a Web Site for Online Marketing

  1. Web site Concepts
  2. All about Domain names
  3. Choosing a right hosting company and domain
  4. Analyzing the Website
  5. Web site maintenance and management
  6. Mobile sites

Module 4: Search Engine Optimization (SEO)

  1. What is SEO
  2. How Different types of Search engines work?
  3. Google Analytics
  4. Search Engine Algorithms and Updates
  5. Google Webmasters Tools (Web Console)
  6. Keyword Research Process
  7. Competition Analysis
  8. Google Keyword Planer
  9. On page Optimization strategies
  10. Off Page Optimization Local SEO Strategies
  11. Reports and SERP Management
  12. CMS SEO Plugins
  13. Benefits of Using ROBOTS.TXT
  14. Advantages of Sitemap
  15. Use of .htaccess file in SEO

Module 5: Social Media Marketing

  1. Basics of social media marketing
  2. Facebook fan page creatinG
  3. Facebook marketing
  4. Facebook Paid advertising
  5. YouTube marketing
  6. Twitter marketing
  7. Google+ marketing
  8. LinkedIn marketing
  9. Pinterest marketing

Module 6:Email Marketing

  1. Collecting email addresses
  2. Basics of Email Template Structure>
  3. How to Design Email Templates?
  4. Sending Mails
  5. Email Segmentation

Module 7:Content Marketing

  1. Article marketing
  2. Social media content
  3. Web site and email content
  4. Online Promotion

Module 8: Online Reputation Management

  1. What is Online reputation management
  2. Why business needs online reputation
  3. Focus areas in ORM
  4. ORM strategy

Module 9: Google Ad Sense and Affiliate Marketing

  1. Online money earning strategies
  2. Planning a website for Adsense
  3. What is Adsense?
  4. Implementing Ads in a Website
  5. What is Affiliate Marketing
  6. Types of Affiliate Marketing
  7. Making Money using Affiliate Marketing

Module 10: Google Analytics Topics

  1. Basics of Google analytics
  2. Tools for website analytics
  3. Installing Google Analytics in website
  4. Parameters of Google Analytics
  5. Reporting and Analysis
  6. Goals and Funnels
  7. Segmentation and Filters

Module 11: Online Advertising

  1. Search ads
  2. Display ads
  3. Affiliate marketing
  4. Social media advertising
  5. Local advertising
  6. Email advertising

Module 12: Heat Map

  1. What is a Heat map and its importance
  2. What is a scroll map and its importance

Module 13: Mobile marketing

  1. What is mobile marketing
  2. Best practices of mobile marketing
  3. Types of mobile marketing

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